Today’s guest is Josh Campo, CEO of Huge. And if you think your to-do list is long, you might need to reconsider.

On top of the wider market disruption, Josh is overseeing all manner of change – still fresh from exiting IPG, Huge is navigating PE-ownership, integrating with Hero Digital and continuing its productisation journey.

On the integration with Hero, he explains why successful integration requires a complete rebirth of culture, not just simply blending two organisations together.

Pragmatic, candid and optimistic throughout, Josh also explores Huge’s much discussed productisation journey, the decline of time-based pricing, and why agencies must move beyond selling “done” and focus instead on outcomes, speed and commercial value.

HIGHLIGHTS:

[02:37] Navigating four transformations

[04:07] Rebirth of culture

[06:56] Rebuilding from common ground

[11:20] Delivering on the promise

[15:50] Why productisation matters

[22:26] The declining value of ‘done’

[30:08] A future without timesheets

[31:33] Procurement needs a new story

[37:30] The future belongs to excellence

[42:02] Speed is of the essence

MORE ABOUT JOSH:

LinkedIn: linkedin.com/in/joshcampo

Website: hugeinc.com

MENTIONED IN THE EPISODE:

Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business: amazon.com/Madison-Avenue-Makeover-transformation-redefinition

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

Mentioned in this episode:

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