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Podcasting's recent growth spurt has resulted in a
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concentration of benefits at the top.
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But many mid-level podcasters are seeing more opportunities.
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Not surprisingly, not all are worthy of a "yes."
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Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
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Podcasting is growing big time.
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Podcast Index is tracking close to four million shows and nearly one
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quarter of a million of them have published episodes in the last ten days.
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There are more articles being written about podcasting in mainstream media,
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more consolidation internally is happening in podcasting, and companies outside of
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podcasting are investing money to get in.
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And that means more opportunities are abundant.
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And, of course, you should totally get yours by saying yes, quite a lot.
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But as you and your podcast and the space itself continues to mature,
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it's important to know when to say no.
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Like last week, for example, I passed on a deal.
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Sounded very promising, right in my wheelhouse, all the things
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were right, but the client had a very unrealistic timeline.
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Like really unrealistic timeline.
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So I passed.
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Someone else will pick it up and do it and crank something out very quick for them,
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but it's not the thing - it's not the type of work I want to do at that pace.
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It just won't be as good as it could have been.
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You, probably like me, have noticed that guest pitches, pitches by guests, pitches
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by PR companies who want to be a guest on your podcast, whether you have interviews
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or not, they're increasing in a big way.
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And what I've also noticed is that the PR people who are sending
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out these, "Hey, would you like to have my client on your show?"
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They are getting way better at inflating the guest's profile to us
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podcasters and also promising, you know, big, big, big promises of success.
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But we're not dumb.
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We should not be fooled by that because getting a big guest on your show in, or
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even deciding, yes, I don't do interviews, but I will because this big person
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wants to be on my show - well, remember, any big bounce you get from your guest
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is likely just that, it's a bounce.
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Not a lot of it sticks around.
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So make sure you're doing what's right for you.
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More companies are now experimenting in podcast advertising, which is
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benefiting podcasters at all levels.
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Just recently, I got a pitch for a few of the shows that I rep and I
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don't do that as a full-time thing.
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I got a pitch for, by an advertiser to put some ads on the shows I work with.
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And it was for an extremely niche B2B software component, which had
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absolutely no business being advertised on the podcast that I represent.
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And they wanted a host endorsement none the less!
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We might've considered doing it, if it was a programmatic deal, but just not worth
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the potential damage to the reputation of the host by recommending something
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that clearly they've never ever used.
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And I don't want future campaigns to perform less well because
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we took one single opportunity.
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Conferences and workshops are just flying into podcasting now, and they're
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all looking for people to present.
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And I won't disagree being in a workshop or at a conference presenting there
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is a great way to boost your profile.
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But that's also an unfortunate way to be guilty by association.
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How much vetting can you do for these people that want you to speak at
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their event and deliver a workshop?
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I'm sure you're going to do a great job, but what about everybody else?
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What's the underlying motive?
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What's the makeup of the people who were there and how will that look?
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More importantly, how full is your calendar right now?
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Can you fit it?
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Maybe not.
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Collaboration efforts are also increasing.
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People want to do more stuff.
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Now, generally speaking, as you know, I'm a big fan of collaboration.
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I suggest it at the end almost every time at the end of the show I say, get with
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another podcaster and talk about this.
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And I want you to do that.
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But I also understand that really can stretch you and me
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and everybody way too thin.
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Or you may find that the collaboratives you're working with
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or want to work with they have a different energy level than you.
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Maybe more, maybe less.
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And if they have more than you, do you want to be that guy who stands
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up with his hands in his pocket during the group presentation?
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Probably not.
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Now, you may find this odd coming from me, the dude who preaches
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the gospel, approaching podcasting with an abundance mindset.
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But weirdly I think this idea of saying no actually plays into that.
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If you treat these opportunities, or so-called opportunities, that
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come to you as abundant assets, not scarce ones, then you start to look
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at these opportunities differently.
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Yes, by all means you should examine the opportunity.
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Take a few minutes to read the email and see if it's right.
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But don't worry about giving it a pass if it's not ideal for you.
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Because you have an abundance mindset, that means another deal will come
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along presently, and if anything continues the way it's been tracking
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right now, much more frequently.
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Next week is the final four episodes of Podcast Pontifications Season Three.
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Wow.
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Also next week, people who have subscribed to Podcast Pontifications
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in your inbox - that's the newsletter I send out every day - are going to get a
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sneak peek of some season four changes.
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Oh, also, I'm just a handful of subscribers away from the
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magical 300 subscriber members.
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Oooh!
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So, I'd love to see a tick to that number by the time I go
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on break at the end of May.
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So, again, PodcastPontifications.com and enter in your email address
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and you'll get an expanded and more polished version of the rough draft
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I'm delivering to you right now.
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I also appreciate all of the new people who have purchased a membership
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at buymeacoffee.com/EvoTerra.
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Membership just means I get a recurrent coffee from them every single month.
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If you'd like to do that as well, I'd certainly be grateful.
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As you know, there are no episodes from me about Podcast Pontifications on Fridays.
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Not yet, at least.
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So enjoy your weekend.
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I shall be back on Monday with yet another Podcast Pontifications.
