After 30 days of livestreaming every single day, I’ve got a few things to say about video confidence, consistency, and doing things before you’re ready. I didn’t start this challenge with a plan to beat video anxiety, start a podcast, or build a mountain of repurposable content. But that’s what happened.

In this episode, I’m sharing the messy truth about what it really takes to show up on camera when you're not feeling confident, when the tech fails, and when you’d honestly rather hide under a doona. Spoiler alert: your audience does not care if your lighting is dodgy or you cough mid-sentence. What they care about is that you’re showing up.

I talk through how I prepped content without over-prepping, what gear I actually use (and what you don’t need), and how livestreaming gave me my spark back after a rough start to the year.

There’s also a bunch in here about the power of repurposing and why going live with zero people watching might be the best thing that ever happens to you.

If you’ve ever wanted to make video, livestreams, or any kind of content more consistently but felt stuck, nervous, or like you had to wait until you had it all figured out, this one’s for you.

In this episode:

• Why I committed to 30 days of livestreams (and how I stuck to it)
• How I prep my content using ChatGPT without sounding robotic
• What I’ve learned about video confidence by actually doing it
• The gear I use (including what I didn’t need at all)
• The truth about tech meltdowns, coughing fits, and camera nerves
• How I launched a podcast without planning to
• Why livestreaming with no one watching can still grow your business
• My favourite mindset shifts, rituals, and repurposing tips

Mentioned in this episode:

→ My livestream sign-up & resource page: theunicornadvisory.com/this

→ Subscribe to the podcast: this-is-what-id-do.captivate.fm/listen

→ Watch the replays on YouTube: youtube.com/@suemclachlan

Today marks almost a month since

I decided to do something a little

2

bit different in my business.

3

I started a live streaming

challenge for myself.

4

No one told me to, no one suggested it.

5

I came up with it along with, uh, chat,

DPT as an idea to get myself out of

6

a bit of a funk that I found myself

after taking some time off work from

7

holidays and then getting really sick

afterwards and just feeling a little

8

bit disconnected, and I thought it

would be a really great reflection as.

9

This was something that pushed me very

much outside of my comfort zone as someone

10

who is self-described video anxious.

11

And I've learned some cool

stuff and it feels almost a

12

little bit weird sharing it.

13

But when I was, um, going through

and prepping the notes for this

14

session, firstly I thought I was

gonna do a session on how to actually

15

set up tech and how to use streamy

yard and, and things like that.

16

The, the actual tools that

I have been using for this.

17

Live streaming challenge just in

case it's motivated you and you're

18

like, yeah, I wanna do it too.

19

But as I was prepping those notes

and I got past that kind of, you

20

know, surface level of, Hey, this

is what you do and, you know, use

21

this software and blah, blah, blah.

22

I realized that this has had a much

deeper and better purpose for me

23

than I ever could have realized.

24

I have kissed goodbye to video anxiety.

25

Maybe not completely.

26

I've nearly eliminated video anxiety,

but it's just not something that I even

27

think of anymore because I have done

the thing where the more you do it, the

28

more you get comfortable with doing it.

29

So I wanted to share some of the

experiences and lessons that I have had

30

in case it inspires you to do something

that makes you feel a little bit awkward

31

or uncomfortable, or is pushing you

outside of your comfort zone because.

32

I know it sounds like some sort

of cheesy card or, you know,

33

inspirational bro quote on Twitter, but.

34

There really is so much magic

outside of the comfort zone, and

35

sometimes until you actually do these

things, you can't experience it.

36

So I wanted to share with you today, and

please let me know in the comments if

37

this inspires you to do something similar.

38

Maybe it's live streaming,

maybe it's something else.

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Um, but the thing is.

40

Whatever it is that is scaring

you, I am here today to really

41

encourage you to do it and do it.

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In all its messy, glorious goodness.

43

There have been some disasters

during this live stream, and none

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of them have impacted any of the

good stuff that has come out of it.

45

There was one session where I had

coughing fit in the middle of it,

46

about two minutes, I had to turn

my camera off, my microphone off.

47

I was worried I wasn't even

gonna be able to restart.

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And then even the audio after

that, I'm barely able to.

49

Speak as I was still trying

to stop myself from coughing.

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I didn't even have good sound for the

first two because I forgot to connect

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my microphone to the camera correctly.

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So I was picking up the, uh,

microphone, uh, sorry, the camera audio.

53

There was one day where I didn't even

have audio at all for the first three

54

minutes, and thankfully some people were

on that day and were able to tell me

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a little sad that I was exceptionally

brilliant in that silent part, and I

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had to try and recreate it afterwards.

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These are all things that happened

and things that can happen as you do.

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Things that you don't yet feel comfortable

with and you're not yet good at.

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The point of doing it is to get good.

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The point of doing it is to learn a

new skill, and sometimes learning the

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new skill can only be learned by doing

and failing and making mistakes, doing

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things imperfectly and badly in order

to get to being really good at it.

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There is a big lesson that I

have learned in the getting

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stuck in learning because that is

something that really held me back.

65

I was like, oh, I, I'll live stream

once I know how to do it better.

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I watched so many, I.

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YouTube videos and other things.

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You know, I, I put off versions of

doing, you know, any kind of video.

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I was like, oh, I'm video anxious.

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Like, I, I owned that.

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Like it was my identity, it was

my reason for not doing things.

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So feeling uncomfortable and I feel

like it kind of gave me an excuse

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to hide behind not doing video.

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Um, and obviously, you know, there's

a whole lot of, um, life challenges

75

and mental health challenges and stuff

like that that can contribute to that.

76

But it was that thing where

it kind of took over my.

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I think I'd almost say it was, it was

this block or this inability to do video.

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I kept trying to watch and learn ways to

do it better, and I was like, all right,

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maybe I'll record this way, or I'll get

this camera, like I have my, you know,

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fancy new camera that I got for vlogging

that I'm yet to make a single vlog on.

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Thankfully, it's also a fantastic webcam

as well, but I've had that for a year

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now, more than a year, and have not

yet used it because I have done hours

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of YouTube tutorials and all these

things, you know, thinking that another

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lesson or you know, a how to set it

up is the thing that's going to tip me

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into doing that, and none of it did.

86

The reason that this livestream challenge

has actually got me to make video again

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after months and months and months of

feeling a lot of resistance and not

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really making videos is because I just

had to show up and do it imperfectly.

89

There was no, oh look, you

know, my hair's not good today.

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My makeup's.

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Not good.

92

I'm not feeling it.

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Oh, you know, I'll do it tomorrow.

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I was very, very good at finding

all of the excuses in the world

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not to make a recorded video.

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Then I was like, well,

video's the problem.

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It's my video anxiety.

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That's why I can't do it.

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You know?

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I just have to figure

out how to get over that.

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So maybe I'll do audio instead.

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And you would think that

audio would be something super

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easy for me, like a podcast.

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I, if you don't know, am an ex radio

person who spent 10 years working

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as a freelance voiceover artist.

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I have done 10,000 plus

voiceover projects.

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My voice is everywhere I recorded

for a living, so I have all the fancy

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audio equipment, all the things.

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Do you think I did it?

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No.

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There were still things holding

me back, reasons, excuses, my head

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gremlins the junk that is there

that stopped that from happening.

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And maybe you can relate.

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Maybe you've got your own mind

gremlins that are telling you stories

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and reasons why not to do things.

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So the audio didn't happen either just.

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Despite the good intentions, despite the,

oh, I'll just record things on the fly.

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I was like, oh, I can't

record in this space.

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It doesn't sound good.

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Oh, I need to get sound foam.

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I literally have a pile of sound

foam sitting in the living room of

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this apartment that we've rented

in kl thinking that that was the

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reason why I couldn't record audio.

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I still yet am to make this, you know.

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Um, makeshift audio booth that I was

gonna make to make it sound better

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because, you know, I couldn't possibly

release audio without it sounding good.

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These are all stories we tell ourselves,

these stories, and the reason I

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like live streaming as this thing.

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Thankfully I have had experience

where I've done it before.

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I think in 2021, I did a live

streaming challenge for myself.

131

I didn't actually get to the end of it,

which this time I'm like, I'm getting

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to the end even though the last one

of these is gonna come to you live

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from a park in Tokyo or something.

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'cause I'm going to

Japan this weekend, but.

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The fact is, when you commit

to doing something, you are

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going to do it regardless.

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If it has a time and date, if there

is an appointment for it, you are

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so much more likely to get it done.

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And how I made it easier for myself is

that I didn't make the appointment the

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exact same time every day because if I

had done that, something would've come up.

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I would've had the reason like, oh, I

can't do it at 10 o'clock on this day.

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I just won't do it.

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So my commitment to myself with doing

the 30 days is that it doesn't matter

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what time of the day, but I am gonna

show up every day and you better

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believe there are days that I didn't

want to do it in the first week.

146

And I apologize if this was annoying.

147

I even changed the time until I realized

that when I was changing the time,

148

it kept sending out notifications

saying This event has been canceled.

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This event is, you know,

there is a new event.

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And when I realized that,

I was like, okay, no.

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Stick to the time.

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And even though, and again, I apologize if

you've waited around for my live streams,

153

even if I felt that nervousness and felt

that fear and I've ended up going late, if

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I've ended up, you know, having to really

talk myself into it, I've still done

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it and that I am so freaking proud of.

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Even some days I've done it and I'm like.

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That was not my best work.

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I was rambling.

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Um, it just wasn't as

good as I wanted it to be.

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I got really high standards for myself,

which can be really frustrating, and

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another reason why just recording

videos wasn't working for me.

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But even despite that, I have done it

and I have showed up every day, and

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I will continue to show up for the

next few days to get to the end of it.

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That has taught me that

I can be consistent.

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I've had this message, again, this

is these mindset gremlins that,

166

you know, trap us and keep us stuck

and thinking we can't do things.

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And you know, consistency is

a message that is preached

168

widely, um, across everywhere.

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In the online space, you

have to be consistent.

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And if you don't show off and

be consistent, you know there's

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something wrong with you.

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And I really struggle with consistency.

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It's one of my biggest challenges.

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I'm really good at being, you know,

prolific for a period of time, and

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then I kind of drop off for a while.

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But this has kept me consistent because.

177

My only thing that I'm setting, I'm

not making it, that I have to be really

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good and awesome on these live streams.

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I'm just making it that I'm going

to show up, I'm going to do it, and

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if it's not great, I still did it.

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The doing it is the thing that I

set for myself as a challenge, and

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it's made me realize that I can.

183

Actually be consistent.

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If I take some of the constraints

off myself, if I let my perfectionism

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go, there are so many things that I

wanted to do with this live stream,

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and I'm sure it would make it better.

187

I am gonna spend the next month like

learning how to, you know, maybe add

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some extra visuals onto the screen,

add some slides and stuff like that.

189

But when I have attempted to do it.

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That has made me get flustered

and trying to do that live.

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I don't have shortcut keys set up, and it

just felt like another barrier and another

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thing that was gonna stop me doing it.

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So I was like, you know what?

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I'm gonna turn up, I'm gonna show

the, turn the camera on, show up.

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I do prep some notes in advance, and I am

gonna show in the technical part, not the,

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uh, the mindset part of this live stream.

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I'm gonna go through some of

the things that I have actually

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been doing to help me do it.

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And maybe for you, it's not

showing up on a live stream.

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Maybe that's.

201

Not the thing.

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Maybe it's that you wanna be producing

some kind of content more regularly.

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Maybe it is a podcast.

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Maybe it's something where you just wanna

set that goal for yourself that you are

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gonna do it even if it is imperfect.

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So.

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Um, I will go through some of the things

that I've done that have allowed me

208

to actually have the consistency when

I'm not consistent and allowed me to

209

show up on video every day for a month,

even though I have video anxiety and

210

I'm gonna get that story out of my

mindset because I don't think I do.

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Once I start the camera, I'm fine.

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And I think it's that thing where, because

I get nervous before I turn the camera on.

213

I felt like that was some kind of.

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Knee thing, but it's an everyone thing.

215

It's so natural, like we're

all going to get nervous.

216

Essentially you're going out onto a

virtual stage when you turn the camera

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on and worse, you can't even see people

and you can't even see their reaction.

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So you're in this room on

your own, talking to a camera,

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feeling like a bit of an ty.

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So, um, so it's normal to get nervous

and I kind of think I turned that

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normal nervous reaction into some

kind of block that made me feel like

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I was, you know, there was something

wrong with me that fulfilling.

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That.

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And one of the things that I've

realized is that every day, even as

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I've gone on, and who knows, maybe

if I keep doing this for a year, not

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gonna do it daily, but maybe weekly.

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But if I keep doing this, maybe I'm

still gonna have those feelings.

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Maybe I'm still every time gonna

have to do the, okay, okay, I'm good.

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I got this.

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Before I turn the camera on.

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And it's, the thing is, is I'm not

gonna let that stop me from now on.

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I'm just gonna do it anyway and

I'm gonna be okay with not being

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perfect and polished and presented.

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And this not looking like Marie

Folio TV or any of those, you know,

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really highly polished, um, things

that you see online because those

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people have teams to help them.

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These amazing, beautiful YouTube videos

with heaps of cool transitions and um,

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you know, sharp editing and perfect

hooks and all of that kind of stuff.

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That is usually not someone

doing it by themselves.

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That is usually someone that has a team.

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And what you are seeing is the

result of them doing this for years.

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You are not seeing someone's day one.

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And I think I've said this in, um,

in one of the other live streams I.

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When you wanna see to compare

it to where you are at.

245

Go back to someone's first videos, look

at where they were in the beginning.

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And Stacy, it is beautiful that you are

here because I was gonna tell the story of

247

how you were telling me that when you were

looking at my older videos on YouTube.

248

You're like, wow, I can

really see the difference.

249

But that is true for everyone.

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You don't get better at a skill

until you do it more, and you do

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it again, and you do it again.

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There isn't a shortcut to learning.

253

You have got to be able to.

254

Put in the reps.

255

And that feels like another one of

those cheesy LinkedIn bro sayings.

256

But it's true.

257

The only way to get better at things

is by implementing them and doing them.

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And we can get stuck in this cycle

of feeling like we have to learn

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more or just another course or

another checklist or something else.

260

We need to do that first

and then we can do it.

261

But you know, this has really

taught me that the only way

262

to do it is by doing it and.

263

Being okay with it not being perfect

because you'll get things better

264

and you will improve and you can't

get to that, you know, version five

265

of yourself without going through

all of the other versions first.

266

So that is some of the things that

I have, um, learned in this 30 days

267

before I get into the, you know, the

technical how to, the stuff I tend to

268

fall back on 'cause it feels really

safe, like sharing some of this stuff.

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Is me sort of getting

out of my comfort zone.

270

Like it's one of those things in my

business, if you've followed me for a

271

while, like I'm a Kajabi strategist,

I help people with the tech and it's

272

really easy to hide behind that.

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And I'm trying to push myself into

more sharing about what I think

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about the creator economy and um,

you know, the online digital product

275

space and some of the mindset junk

that people can come up against.

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Because often it is not

the tactics and strategies.

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Stop us from achieving.

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It's the just doing it and the,

and the feeling confident to do it.

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You can have all the information,

you can have the blueprints.

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You can download the a hundred million

dollar, you know, course templates from

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the people that have done it before.

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But what can make the

difference is the actual.

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Doing it.

284

And, um, if that's you and you are getting

stuck there, hey, I get stuck there too.

285

And I've been doing this for six years,

so I'm like, let's get out of it together.

286

Let's go through this together and

I'll share what I'm learning as someone

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who's been doing it for a long time

so that, you know, you can get some

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hopefully confidence from, from my

confidence and, um, getting out there.

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Um, the thing as well, I think about.

290

Doing things imperfectly is, it's

actually in a way our biggest strength

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as people who need to connect with other

people in order to show trust, to get

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people to, um, to buy into basically us

selling the knowledge and skills of us.

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Trust and connection is the

thing that sets us apart from ai.

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The AI is flooding Everything

like AI is so accessible.

295

It's easy for people to learn from

tools like ai, but what people really

296

crave is connection and doing things

where you can allow that you part to

297

shine through and to do it imperfectly.

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So the opposite of ai, and that

is why it is, um, so helpful.

299

And also, you may be tempted to

not do things because you're like,

300

oh, my audience is really small.

301

Like, I don't, I don't wanna show up.

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Like I don't wanna live stream.

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There's no one on the live stream.

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I've done live streams in this 30 days

where there've been zero people on.

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Do you know what there has been?

306

There have been people

watching the replays.

307

There have been people listening to the

podcast that I have created out of this.

308

I have created shorts and reels.

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I'm probably gonna be able to create

more than a hundred pieces of short

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form content from these live streams.

311

So even if the live streams themselves

haven't had massive reach in the

312

beginning, because I don't have a huge

audience of people that are like, oh, I'm

313

gonna tune into Sue's live stream today.

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Not, you know, considering

the fact as well.

315

I don't even tell you what time it

is until a day because you know,

316

I'm not doing it for that purpose.

317

I was doing it for the purpose of

getting myself out of the funk to do

318

something that challenges me to get

more used to being on camera and all

319

of those things I was able to achieve.

320

I'm able to practice.

321

Even right now, I'm really concentrating

on looking at the camera because when

322

I looked at my videos, I realized that

was something that I struggled with.

323

I did a whole lot of like.

324

Looking around into the side, and I

struggled with keeping my eyes on the

325

camera because it's a skill that you

need to learn and that you need to train.

326

And sometimes I forget, especially if

I haven't had coffee before my session.

327

And it's all of that kind of stuff that

will allow people to connect with you.

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You can create content that

you can repurpose, and I'll

329

go into what I'm doing with.

330

Repurposing.

331

Um, but is, well, like one of the

beautiful benefits about having a small

332

audience is when you have a giant coughing

fit or if your sound isn't working

333

or if something isn't perfect, you're

doing it in front of a smaller audience.

334

It's a lot easier when you are learning

to do it in front of a smaller audience

335

and when you are potentially reaching

thousands, but even when you are,

336

stuff is still going to go wrong.

337

Um.

338

It is not some kind of one and done thing

that you will learn a skill, you will do

339

something, even if you do it for 30 days.

340

If you're thinking about that

10,000 hours, hey, I've got about

341

9,900 hours still ahead of me,

of just putting the reps in, of

342

doing this, of being on camera, of

presenting in order to get better.

343

Like can you.

344

Freaking imagine how good I'm gonna be.

345

In fact, I should record this

video and, and keep it somewhere

346

and be like, were you here?

347

Back when I was, you know, first getting

my confidence up to go live and see

348

where I am at in 10 years, who knows?

349

Maybe I'll be on some awesome

stage somewhere and this will be

350

the thing that triggered that.

351

That's the whole point, is

it's not designed to get you to

352

that, you know, highest version.

353

It's designed to help you

on the journey to get there.

354

Okay, so let's look at

some tech of what you need.

355

So I'm gonna talk live streaming

here because that is what I've been

356

doing as part of this challenge.

357

Um, basically you need some kind of

video and some kind of way to have audio.

358

So you could use the

webcam on your camera.

359

That would be a hundred percent Okay.

360

Because you're starting in perfect.

361

If you have a better webcam.

362

Fantastic.

363

I am, um, very blessed to have

my beautiful dj I Osmo pocket

364

three, my vlogging camera.

365

That's.

366

Never yet made of vlog.

367

Um, we'll be soon.

368

Um, that's, that's my next challenge.

369

Um, but this, uh, camera,

I can use it as webcam.

370

Plug it straight in with a USB cable.

371

I freaking love it.

372

Um, it's very, very easy to set up.

373

It's zooms.

374

I don't have any lights in this room

apart from the overhead light, which is

375

one of the reasons I love it as well.

376

Being a digital nomad, I don't have

the same awesome setup that I had

377

in my office in Australia where

I had, you know, beautiful lights

378

that were dimmable, controllable.

379

They're just too heavy.

380

I've got one little light

with a battery and it's.

381

Really frustrating and it's hard

to actually position it somewhere.

382

So one of the main reasons I love

this camera so much is because I

383

don't need to have fancy lights.

384

The lighting is okay.

385

Sure.

386

I'm, it could be better.

387

Everything always could be better, but

it gives me that, you know, good enough.

388

I've just got one probably ugly,

crappy, fluoro overhead, a bit of

389

light from, um, a window here and

a bit of light from a door there.

390

And you know, it.

391

Does good enough light.

392

I do have this little microphone

that came with the, uh, DJI, I

393

think there's a creator combo.

394

I actually ended up buying them separately

because I bought the microphone first.

395

But it's a DJI, uh, mic.

396

Uh, not the mic mini.

397

I just have the DJ JI mic two.

398

The reason I got it as well is

that it connects up to my iPhone

399

because iPhone says I discovered.

400

Do not record the audio from your

headphones that records it in the

401

phone when you're making videos.

402

Um, but the DJ I mic, you can actually

plug that into your phone and connect up.

403

It's got a little box.

404

Uh, I won't, I won't show you.

405

It's got this.

406

This little thing that I've got

connected to my shirt, I actually

407

have a lav mic, um, attached to it.

408

I like using the lav mic.

409

I find that the mic's a bit heavy and it

pulls your shirt forward, but also the

410

lav mic, you can get it nice and close.

411

So that is what I use.

412

It's a little fancy.

413

Before, up until I bought this, um,

this camera, I had used a $99 Logitech

414

C 9 22 Pro, and I've made every other

video in my business before using that.

415

So this Osmo was a bit of an upgrade, but.

416

I love it and one day I'm gonna

make vlogs with it as well,

417

and you'll get to see those.

418

I can share some of my travel adventures.

419

Um, so what I would suggest

is start with what you have.

420

You could use.

421

EarPods, like I'm using the EarPods

just to sort of hear back, to make

422

sure everything is okay, but the actual

audio's coming through the microphone.

423

However, if you didn't have that, I've

made plenty of videos just using AirPods,

424

and that's a great way to get started.

425

So some sort of audio.

426

Um, ideally not the room audio, but

like I said, for the first two or

427

maybe three videos that I made, I

didn't even realize that the mic wasn't

428

connected to my camera because the

Bluetooth had dropped out and the audio.

429

It wasn't probably the best

still used, it still did.

430

It still, you know, made something that is

usable and helpful for people regardless

431

of the fact that it wasn't perfect.

432

So use what you have got.

433

Um, one of the things that I do find

really helpful is the second monitor.

434

So just because when you're

running the streaming.

435

Software.

436

Um, I'm using Streamy Yard, which

I'll talk about a little bit.

437

Um, I find that having my notes

on one screen and having Streamy

438

yard controls on another is easier.

439

I get a little flustered when I've

gotta go through, um, tabs and

440

different screens, and when I'm

trying to look at the camera, I.

441

It's a little bit hard when I'm

also trying to look at other things.

442

And if I have my notes just here,

I can just do a quick look down at

443

them and I can just scroll through.

444

So I've got my notes on

the screen off to the side.

445

Um, and then I can see if any

comments or anything that come

446

up on Streamy Yard on this side.

447

If you don't have a second

monitor, it doesn't need to be

448

some perfect second monitor.

449

You can get like the

cheapest $5,000 thing.

450

Facebook marketplace.

451

You can probably get a secondhand

monitor really easily, um, or you can

452

get, um, an iPad or something like

that to put your notes on a tablet.

453

Um, but two monitors

definitely makes it easier.

454

I have done it with one.

455

Um, but yeah, I do find the, I get a

little flustered with the tabs, so.

456

Um, you know, up to you and

how comfortable you feel.

457

I could probably set up some shortcut

keys, but then that just all got too hard.

458

So I did not, um, I am using

Streamy Yard for this, um, for

459

the software for what I'm doing.

460

The reason I'm using Streamy Yard

is because it allows you to stream

461

in multiple places at once, and I

am a little bit lazy in that way.

462

Um.

463

Like one software, I can go in there and

check the places that I want it to go.

464

So this stream is going live

to my Facebook business page.

465

It is going to my Facebook personal

page, which is actually the place

466

where I'm finding I'm getting the most

interaction, which is really interesting.

467

Um, it is also going to LinkedIn and

it is going onto YouTube, so I can

468

just check the box for each of those.

469

And it's gonna send out to

multiple places at once.

470

And.

471

Given that tomorrow's, um, little

Sue livestream pep talk is all

472

about how to not use social

media because I freaking hate it.

473

Um, it makes it really helpful

to be able to, you know, spread

474

yourself widely without technically

having to be in every place.

475

Uh, you can go live straight onto

platforms like Facebook, Instagram, live.

476

The only reason I'm not going onto

Instagram Live is that was another

477

roadblock that was gonna stop me from

doing it and put it off into the next day.

478

It's probably a five minute

thing, but I was just like, I.

479

You know what?

480

I don't even use Instagram much

anymore, so I'm not, I'm not

481

gonna worry about setting that up.

482

But you can also use Instagram

and depending on the streaming

483

software that you're using, there's

probably other options as well.

484

I used to post to Twitter back

when Twitter wasn't a cesspool.

485

Um, but I just don't bother now.

486

Um.

487

And with the Streamy Yard

software, I have a love hate

488

relationship with Streamy Yard.

489

I really like the software.

490

It's my favorite streaming

software that I've tried.

491

I've, you know, got the very, very

fancy ones and Streamy Yard is the best

492

combination of being very simple, but

also looks really good and is easy to use.

493

Um, it's very expensive though.

494

That's one of the things

that frustrates me.

495

They doubled their prices at the end

of last year and I was gonna try and

496

find something else and I was like.

497

I already know how to use it.

498

I'll pay for it for this month, and

then maybe I'll, I'll do some research

499

into finding something better.

500

It's one of those, um, you know,

like, I know it's expensive, but it

501

is good and it does work really well.

502

So I'm gonna stick with it for now.

503

Um, so I, with the stream,

actually also stream it through

504

to a landing page on my website.

505

Probably a bit of overkill for this

to actually do that because I needed

506

to go up to the next plan because

you need to stream it as a webinar.

507

However, um, I already had the page that

I had set up for the Kajabi fireside chat,

508

so I just needed to, you know, duplicate

it and make some changes to the page.

509

And it's been a really helpful

sort of home page for this

510

livestream, um, sessions.

511

But, you know, that is

totally extra and not needed.

512

I think I just did it because

that's how I did it the last

513

time I streamed and I was like.

514

Minimum viable.

515

Do it.

516

Do it exactly the same.

517

Um, is good.

518

Um, all right, so prepping content.

519

So how I prep the content, I could,

if, depending on what the topic was,

520

probably just put some bullet points on a

post-it note and stick it onto my screen.

521

However, because I wanted to feel

a little bit more comfortable

522

and 'cause I was really nervous.

523

Um, I wanted to have show notes to

follow so I didn't get off track.

524

I can get really rambly sometimes

and I, you know, can forget

525

and go down rabbit holes.

526

So I wanted to have like

some notes to follow.

527

So.

528

I do a brain dump into my friend,

my favorite current app chat.

529

GPT is not my friend.

530

I was being facetious.

531

Um, so I brain dump my ideas about

that topic into chat, GPT, and

532

then say, can you organize these

thoughts for me into talking points?

533

So, you know, it'll take the tangents,

it'll, you know, organize things together.

534

And then I'll have some bullet pointed

out, show notes that I can follow.

535

Um, that has been the most helpful

way that I've been able to do it.

536

If the notes are too long and I have

to read it, um, it's, I don't end up

537

always using them, so I try and keep it.

538

So the bullet points are short,

just like if you're presenting

539

slides, um, on a screen.

540

Like if, um, it's, I.

541

Too much information and you have to

actually sit there and read through it.

542

It's, it's distracting for the viewer,

I think, and it's also been a little bit

543

distracting for me, so I go through that.

544

I sometimes will go back and forth.

545

Sometimes I'll ask Chatt BT, Hey, is

there anything else that you can suggest?

546

To add to this, that would make it helpful

and it might give me some suggestions, and

547

I'll then go through the suggestions and

give my thoughts about the suggestions.

548

So I don't want it to be some chat

GPT thing, like I wanna just be able

549

to speak and in order to be able to

speak, it has to be something that

550

I have an opinion about or thoughts

about, not just reading it because.

551

Chat, GPT said I should read it, or

it's on slides or something like that.

552

Um, so you could just do some bullet

points on a notepad that you have.

553

I just find having it sort of

somewhere close to the camera is

554

easier than having to look down.

555

Like I feel like looking down like that

is a bit, you know, viewer distracting

556

rather than just like, you know, like

glancing over to notes, um, on the side.

557

Um, and scripting everything is

definitely not going to be helpful

558

for a live stream sometimes.

559

Um, chat, GBT has given me these

really helpful hooks to start.

560

I try to start with something,

you know, interesting to keep

561

people's, you know, attention.

562

Um, but if it's too long,

again, I won't read it.

563

It needs to be just a

sentence and I try to start.

564

And this is one of the things that I'm,

you know, hoping to improve and get

565

better on is starting with something kind

of really snappy and attention getting.

566

Like in the start I was like, Hey,

it's Sue and this is what I do

567

with and giving that introduction.

568

Um, but I'm trying to not worry so much

about that and, you know, just get to kind

569

of the point and go into it from there.

570

And okay.

571

Oh, look at that.

572

Here's my notes.

573

See, I've gone off on my ramble

and now I just got the bit

574

where I get to stream yard.

575

That was in my notes that I thought

maybe I forgot to put in and it

576

was just in a different order.

577

Anyway, that is the

downside of using the notes.

578

I will say one of the things that,

um, I would suggest, and I think I

579

will do going forward with this is

because I want to get the, the next

580

day stream scheduled before this one

starts, so that, um, you know, that's.

581

Locked in the bag.

582

I don't even know why.

583

Like I've just got it in my

head that I should do that.

584

Maybe that's the thing that helps me

stay accountable is that before the first

585

one starts, the next one is scheduled.

586

That's when I need to do my brain dump.

587

So I'm actually doing the brain

dump the day before the session,

588

and then I get the notes.

589

The day of.

590

So I think going forward what I'll do if I

keep doing the livestream is try and keep

591

the brain dump and the notes the same when

everything's a bit more fresh so that you

592

know, when I'm reading things, you know,

a I'll need to rely less on the notes.

593

And B, if something like this happens

where things are a little bit out of

594

the order that I would've expected

them to be in, um, then, you know, I'm

595

not gonna be having to scroll through

the notes going, where am I up to?

596

I did wanna say something about, um,

if you do commit to doing some kind of

597

challenge where you are needing to be

consistent with it, pushing through low

598

energy days I think is really important.

599

Um, teaching yourself that muscle that you

can be consistent and something doesn't

600

need to be at your 100%, that's still

okay, but you know, being okay with.

601

Publishing, like, you know,

B minus work or even C work.

602

So for me, and this is completely up to

you and, and how you want to work, but

603

I found that I just got so much value

and I have so much more confidence in

604

myself just being consistent and even if.

605

Things didn't go as planned.

606

And even if I didn't feel like that was my

best work, and I was like, you know what?

607

I did it like I did it.

608

I'm key.

609

I'm sticking to this, I'm seeing

it through all the way to the

610

end, and that was a really,

really valuable thing for me.

611

Um, so, so they're just showing it up.

612

Again, like I said before, like I

didn't wanna set the time because

613

if I did, that would've probably

stopped me from showing up.

614

I have absolutely no doubt about it.

615

Sometimes I've thought that I scheduled

the session for like nine 30 and

616

then I've got up and it's 10 30.

617

I'm like, yes, thank you past

Sue for making life easier.

618

Um, the earlier it is in the morning, I

found it a little bit harder to show up.

619

I prefer to do it, um, later in the day.

620

The time zone challenge is a

big thing and that's why there

621

isn't a lot of attendance.

622

'cause pretty much every one of these

sessions has been in the night or

623

even middle of the night for where

the majority of my audience is.

624

But because I didn't go into these

sessions with the goal to, you know,

625

I'm not thinking, I'm not doing a

launch or anything at the end of this,

626

I just wanted to get, you know, back

into the swing of, I just wanted to

627

start doing what I love again and, you

know, creating this kind of content.

628

And it has, you know, the, just

doing that has given me my spark back

629

doing things without having that.

630

Specific purpose and just having

a bit of fun with it again, has

631

been the purpose and the benefit.

632

So because I'm not stressing

about people turning up and being

633

there at a certain time, the time

hasn't been as much of an issue.

634

So worst case scenario, you know,

I think on one of the days I

635

pushed it back two hours 'cause

I was just really not feeling it.

636

But I still did it anyway.

637

The doing it anyway I think is

the most, um, important thing.

638

Um, I have had a couple of topics where

I've sort of had them where they were.

639

I'd say almost easier topics, but

interestingly, the ones that I thought

640

would be my easy topics ended up because

I realized I had so much to say about it,

641

ended up being some of the longer ones.

642

Um, but you can always do that, like have

a little list of things where, you know,

643

if it was a, you know, really bad day and

you just weren't really feeling it, what

644

is something that you could do quickly?

645

Like, these are varied from I

think 15 minutes through to over

646

an hour was the longest one.

647

So what can you do to make

it easier for yourself?

648

What can you take out?

649

To make it so that you

actually get it done.

650

That would be my suggestion.

651

If you're finding it hard, you're

probably overcomplicating it in some way.

652

What's something less that you could do?

653

For example, I wanted to also, you

know, in my mission for repurposing the

654

content was turn these into blog posts.

655

I have not been able to do that.

656

That was just one extra thing.

657

Like even just doing the

podcast was probably a stretch.

658

I'm glad that I did it, but that was,

you know, possibly, you know, if I,

659

if I did something like this again,

I would just do the thing and worry

660

about the repurposing afterwards

because of, you know, current capacity.

661

Like, I'm still sort of recovering

from illness to a degree, but

662

that is, you know, up to you like.

663

What can you take out to make it so

that you'll actually achieve the thing?

664

Because, um, maybe it is that

you are doing too much prep.

665

Maybe instead of, you know, prepping

and doing the notes into chat GBT and

666

getting, you know, all of that, you're

like, you know what, I'll just chuck

667

a post-it note up with three points.

668

Bam, let's go.

669

If that makes it easier and that will

make you, you know, actually do it,

670

then that can be a good way to go.

671

Um.

672

I've got some little rituals

that help me feel better.

673

Um, and this is, I, I don't know

if it's a generational thing.

674

I just can't show up on camera

with my messy pajama hair.

675

Like I just can't do it

and I have curly hair.

676

So that's one of the reasons why the

morning ones are really challenging

677

because I have to wet my hair slash have

a shower in the morning so that it looks.

678

Nice and curly and not messy and a

frizzy whatever, you know, again,

679

maybe that is my own mindset

gremlins, and I know that people do

680

just show up live in whatever form.

681

I'm not there yet.

682

Maybe that'll come in future,

but at the moment I would like

683

to show up a little bit polished.

684

So I do my hair, I put makeup on, um,

and you know, because that helps me,

685

that helps me feel confident if that

isn't a big deal for you, no worries.

686

One of the things I do as well is I do

a little spray of my favorite perfume.

687

'cause it makes me feel good, makes me

feel confident, and it's then I feel

688

like I'm associating that happy smell

with something that feels good and happy.

689

I 100% now will always keep

a glass of water on hand,

690

especially after my coughing fit.

691

'cause that was a bit of a challenge.

692

So, um, so keep some water handy and

maybe, you know, have a little like.

693

Pre go live ritual.

694

Something you can do to to pump

yourself up or calm yourself

695

down, whichever you need.

696

Just be like, all right, I got this.

697

I can do it.

698

And just know that the more that

you do it, it will 100% get easier.

699

I remember when I did my very

first webinar, it was pre covid.

700

I.

701

Just about had a anxiety meltdown.

702

Like I was so scared.

703

You would think being someone who's

been in broadcasting for years and

704

years and years would not get scared.

705

But no, there's something

about the camera.

706

It just does things with my head.

707

I prepped for hours.

708

I was like doing um, meditations, trying

to calm myself down and even still.

709

I was so nervous, I

completely freaked out.

710

However, I did that

webinar again and again.

711

I think I did it like

six times over six weeks.

712

I think I was doing it weekly.

713

By the sixth time I was

like, yeah, we're fine.

714

Like let's go.

715

Because everything was more familiar.

716

When you do things for the first time,

it is gonna be as scary as hell, and

717

that's okay because it's not gonna

stop being scary until you just.

718

Do it and you, you know, deal with those

first few times being rough and each time

719

you do it, you'll learn one little thing.

720

You get that 1% better or you know,

you'll, you'll feel more confident

721

with the software, with the tech,

with the, just doing the thing, maybe

722

reading notes and going through.

723

It's all gonna layer on and

that's why doing things again

724

and again and again is so useful.

725

Um, okay.

726

So audience engagement without stressing

about it, that is one of the things that

727

I'm still learning and getting better

at because I can see comments, then I

728

kind of feel like, oh, there's a comment

and I wanna stop and, and read it.

729

And that can be distracting in the middle.

730

So I try to, if at all possible, even if

I see comments come up, stop when I can.

731

Cope with it.

732

You know, some presenters will

be like, oh yeah, blah, blah.

733

Blah's in the chat.

734

Yeah, and they'll just keep going.

735

I find that a little bit disrupting,

and maybe that's just a, I need to

736

do a live stream one day where I

encourage comments and I get used

737

to how to actually do that and read

the comments and respond while live.

738

Maybe just do a little sneaky glasses in.

739

Competitor speed reading, I'm not sure.

740

Um, but what I would suggest

though is don't worry necessarily.

741

If you do miss comments, you can

always come back to them afterwards.

742

You can always check in on the

comments in the end on stream.

743

Now the comments are actually in

a different tab to where these

744

banners, so I've got these banners

that I can bring up on screen.

745

They're in a different place.

746

And then, so you've gotta click around.

747

So it means I've gotta look at the

screen, which I try not to 'cause

748

I'm trying to look at the camera.

749

Um.

750

But I have got better at it.

751

And you know, one of the things that

I want to improve on is like learning

752

short keys or maybe even using a

stream deck or something so I can just

753

press a button, which will help move

things around and make stuff happen.

754

Um, but.

755

Um, even if you don't have a

heap of comments, don't stress.

756

Like I said, the replay is where I'm

getting the most of the value from these

757

sessions because the time zones when I'm

running them suit me, not the viewers.

758

'cause that's what I needed

to do to make it happen.

759

Um, and you can always come back

and reply to comments afterwards.

760

One thing though for Stream Yard, which

was a little bit frustrating, is that the

761

live comments don't always stick to the

video in, I think it's YouTube, Facebook.

762

They do.

763

Um, and I'm not sure about LinkedIn

either, because I know that there was

764

one day where I was like, comment,

if you want the free resource that

765

I was doing, and then I went to.

766

Send it.

767

And I was like, oh, oh, oh.

768

I know there was like at least

three people that said yes please.

769

And then I couldn't find the comments

to be able to send it to them.

770

Um, so that's just one little challenge.

771

But, um, for the most part you can do cool

things in stream yard and I won't do it

772

'cause Stacey's left to comment for me.

773

But you can actually put people's

comments up on stream, which is cool.

774

Again, you know, that's.

775

Extra level of stuff that I will

start to bring in as I get more

776

comfortable with streaming in general,

and then try and make these shows a

777

little bit more visually interesting

and interactive skills gotta build.

778

Um.

779

And the thing that has been the most

beneficial and powerful, apart from all

780

the mindset stuff, like my mindset has

just completely changed since the start.

781

I feel like it's almost weird saying it

like, um, like, you know, it, it really

782

does feel like I've had a transformation

in energy, in, um, passion for my

783

business in loving what I am doing.

784

Um, in no longer, you know.

785

Feeling like video anxiety is

this enemy that I have to slay.

786

I am just like, no, it's just there.

787

It's always gonna be there.

788

That's cool.

789

We're friends now.

790

Um, so that side of it has been amazing,

but what has been really, really helpful

791

from a business perspective is the

power of repurposing the content that

792

I've made through these livestreams.

793

I think livestreams where I'm just talking

like this, are probably a little bit

794

hard to sit down and watch for hours.

795

You know, to watch hours of that

kind of content, there's not

796

a lot happening on the screen.

797

There's a reason why YouTube videos

and, you know, TV and films have lots of

798

cuts and go between, you know, different

styles of footage, blah, blah, blah.

799

Um, it's harder to do that on a live

stream, but do you know what is not hard

800

to do, to take the livestream content

and turn it into other awesome things?

801

So as well as the full live stream

being able to live on in YouTube.

802

It can also live on as a blog post.

803

I can take the transcript

from the live stream.

804

I can pull it out, I can put

it into chat DPT and use that

805

transcript to help write a blog post.

806

Pretty much in my words,

because I've said the words.

807

It's organizing, you know, 30 minutes,

I'm up to 40 minutes now of content.

808

It's organizing that.

809

Into something that is a non ramly

blog post, which is incredible.

810

Um, I will then be able to cut out

clips from these, uh, recordings.

811

Some videos I'll get more than others,

but there's short form content I have

812

not posted on social media forever.

813

I think I've done like two

posts on Instagram like a year.

814

But in the last week or so,

I've now got five reels up there

815

and they are getting views.

816

I have those shorts now on YouTube.

817

So I have created Shortform

video without actually having

818

to create short form video.

819

I'm able to use AI tools like script.

820

I'm also playing around with Opus, um, to

go through that video and pull out those.

821

Cool bits and then, you know,

give me the other content.

822

So after this, these 30 videos are

going to be a fantastic resource.

823

I've also done something with it that

I am so damn proud of and this is why

824

it's, we've probably been a little bit

of a stretch and, um, you know, I'm

825

gonna change the pace of this in future

and maybe do it weekly or fortnightly.

826

I have a podcast.

827

I'm an audio person.

828

I started my, you know, my first job

out of high school was working in radio.

829

I am someone who uses my voice.

830

I have fancy, expensive

microphones and all the bit,

831

but I have never done a podcast.

832

Something has stopped me

and I think it was all the

833

podcast learning, to be honest.

834

It was, I, I don't even

know how many podcasts.

835

Courses and, you know, playlist

for YouTube tutorials and

836

all the things that I've got.

837

And do you know what I just did?

838

I just did it, put it up.

839

I didn't refer to a single bit of it.

840

I just created the podcast,

stripped the audio.

841

Voila.

842

Now I have a podcast.

843

I use chat t to do the show

notes from the transcript.

844

Um, I linked to the YouTube video.

845

I'm sure there are better things that

I can do, and I'm sure that over time

846

as I do more with it, I'll probably

learn more, do better, et cetera.

847

But now I have had a way for over a

hundred people to connect via their ears.

848

These sessions, these live sessions

are perfect for podcast format.

849

Um, I love podcasts myself and um.

850

Now I have one.

851

So hoorah, Gobi, um, repurposing.

852

It's able to take that one

piece of content and make it so

853

much more useful and versatile.

854

There is a heap of people that would

probably never be able to want to feel

855

inclined to sit down and listen to

half an hour or 40 minute chats about

856

creator economy, you know, working

as a digital product creator courses.

857

Thoughts on launching perfectionism,

all the things that I've been

858

talking about, but they could be

really happy to listen on a podcast.

859

And they are.

860

And, um, yeah, I think it's,

um, repurposing is one of the

861

great things about livestream.

862

That's, that's the end of my, my talk.

863

If you have questions about

livestreaming though, please let me know.

864

I'm certainly not a live streaming expert.

865

I'm just sharing the things that I've

learned out of pushing myself out

866

of the comfort zone, doing something

different and stretching myself and.

867

Damn.

868

I feel good that I have done it.

869

I feel so proud that I'm gonna

get to 30 days of live streaming.

870

My goal, I'm gonna hit it.

871

This is day 27, so I've

got three more to go.

872

Um, and I hope it's been really

useful and helpful for you as well.

873

Um.

874

I was being completely selfish with this.

875

I didn't do it with some goal.

876

I did it to help myself and hopefully

it's helped you in the process as well.

877

Um, and hopefully I'm gonna be able

to figure out a way to continue

878

doing it in some form going forward.

879

Um.

880

Tomorrow though, I'm gonna be back

talking about what to do if I hate

881

social media and still want to sell.

882

Um, I am not a fan of social media.

883

All the apps have gone from my phone.

884

I try to avoid it if possible.

885

However, there are some ways

that you can make sure that you.

886

Firstly still selling in your

business, even if you're not selling

887

via social media and maybe some

things that you could do in social

888

media to make it feel less crappy.

889

Um, because yeah, I think

social media used to be good.

890

I started way back in

the heyday of, um, I.

891

Oh my gosh, I'm aging myself now, but

back when, you know, I had a business

892

page and we could put a post on and

we'd suddenly get 500 likes and watch,

893

you know, Google traffic tick up

on the backend and sales coming in.

894

It is no longer like that.

895

It is really hard and sometimes

because it feels really hard,

896

that is the reason why we hate it.

897

So I'm gonna be talking all about that.

898

I won't start rambling about it now,

but you know, content can be fun.

899

You can do it in nice ways.

900

So join me tomorrow.

901

This is what I do.

902

If you can register for the last couple

of notifications of when I am starting

903

these live, if you like, at The Unicorn

Advisory dot com slash this, I have got

904

resources there as well and I probably

didn't talk so much about the technical

905

aspect of it, but, um, you know.

906

The idea is to just pick something

that's gonna let you start.

907

I got the idea one day.

908

I started the next day, and that

has been the thing that reminded me.

909

We don't need to know all the

things we can learn by doing and

910

just get enough to get started

and then go have a beautiful day.

911

See you tomorrow.