This week on the Watson Weekly, four stories about who controls what you see and what you buy.

Papa John's wanted to reach you the moment your fridge runs empty, so it bought the data to know when that happens. Instacart supplied it. The company confirms this is the first time it has handed first-party purchase data to a brand outside packaged goods, served on NBCU streaming inventory. The targeting is clever. The results do not exist yet.

Amazon moved Prime Day to June for the first time since 2021. The stated reason is a crowded July. The real reason is a holiday Amazon never has to share. Adobe projected $26.3 billion in spending across the window, but CPI rose 4.2% in May and average order values fell 17%, with more shoppers reaching for buy now, pay later. Read that headline slowly.

The Watson Weekly is sponsored by Avalara. It works with platforms like Shopify, BigCommerce, and WooCommerce, helping teams manage compliance faster and scale with confidence. Learn more at avalara.watsonweekly.com.

FedEx grew revenue 13%. Strip out the fuel surcharge and adjusted operating income grew 3%, with margins down 70 basis points. The company spun off freight on June 1st at the bottom of its cycle and switched its fiscal calendar. The December report covers a seven-month stub year.

Cannes sold agentic commerce for five days on the Riviera. Amazon launched agentic ads on Alexa. Retail media hit a number near $150 billion, according to the people selling it. Capability and intent were everywhere. Proof was not.

Plus the Investor Minute: Redo, Orderful, Walmart's $1.4 billion move on Vibe, Tiger Finance and Glossier, and Bed Bath & Beyond buying a real estate platform.

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