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Every Firm Needs a 'Beth'
Episode 3618th July 2022 • Strategy and the Virtual Controller • Penny Breslin & Damien Greathead
00:00:00 00:38:02

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As you start to build your CAS (or is it CAAS?) one of the things you'll need to think about is your organizational structure. Typical accounting and bookkeeping firms grow by adding more accountants and bookkeepers, however what we've found, for your CAS business to grow you'll need a different skill set in your next hire. We've named this person Beth, namely because that's her name in one of the firms we work with and she's the gel that holds the firm together. She's the first point of call for both the clients, when they need help, and the accounting team when they're chasing the client for more information. Job titles include Client Administrator, Client Success Manager, and Client Relationship Manager. Regardless of title it's important that this person never gets sucked into tax season, or 1099 season, or other busy accounting work. And for the most part they're not billable, but rest assured they'll quickly demonstrate their value.

To ask us any questions or share any feedback, please connect with us on LinkedIn or Twitter.

Penny Breslin - LinkedIn | @PennyB57

Damien Greathead - LinkedIn | @Damien_GH

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