Welcome to our December 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 & 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 series, where experts across the nutraceutical industry discuss the top takeaways from 2021 and areas to watch in 2022! Tune in for our daily episodes to ensure you fuel your innovative thinking into the new year and beyond. 

𝐒𝐩𝐞𝐚𝐤𝐞𝐫: Martin Oxley, Managing Director at Buzzback

Keep up with our 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 & 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 series here: https://feeds.captivate.fm/the-vitafoods-insights/2021-2022-industry-predictions-reflections-/

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Welcome to our December reflections & prediction series. Shall we welcome today's expert?

My name is Martin Oxley from Buzzback. My top takeaway from 2021 has been, of course, our focus on health and wellness. But really the importance of being with others, that healthiest people around you, not just what you put in you. So I think as an industry, focusing on connections is key, because we are after all social animals. And the area to watch out for 2022 I think is health in terms of maintenance and prevention, rather than just focusing on problem fixing. Next year is going to be about healthy equilibrium.