In the fast-paced world of online business, it’s easy to get stuck in the grind.
For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged by dwindling engagement.
But when she discovered a fresh approach, everything changed. I
In record time, Karishma went from frustration and fatigue to achieving an astonishing 10X increase in sales. Here’s how she did it - and how you can, too.
If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
00:00.48
Kennedy Kennedy
Today, I'm joined by one of our students and we're gonna be talking about how do you implement things that have a fast response that get you results really, really quickly? What are the things you should be focusing on? and And that's what we're talking about in today's show.
00:42.90
Kennedy Kennedy
Wow, it's Wednesday. Can you believe it? Happy Email Marketing Wednesday. I hope you're having a smashing week if you are, in fact, listening to this on an Email Marketing Wednesday. If you are brand new with the show, hello, welcome. Sit yourself down, get yourself comfortable, get yourself a pen and paper. You're going to really want it for this episode. We're going to get really behind the scenes with one of our clients and what they've been doing in their business and implementing. So you can go and take notes and go and do the same sort of stuff as well.
01:09.78
Kennedy Kennedy
If you're thinking, I would really like some advice on how to implement any of the things we're about to talk about in today's show, make sure you head over to Facebook, search for the email marketing show community and ask to join. You can join our email list there, discuss, ask questions, get involved in the conversations we have there. So just go to Facebook, search for the email marketing show community. So today I'm joined by Karishma Meni. It's lovely to see you. Karishma, how are you?
01:37.06
Karishma Maini
And well, thank you so much for having me here. It's an honor and a privilege.
01:41.56
Kennedy Kennedy
ah You say all the right things, that's really nice of you. um Give people a little, just we've got a bit of context for our conversation. Could you just give give people a bit of, because we have all different types of students, some who are selling courses and coaches and services. Just give us like a one minute rundown of exactly what is your business that you've applied all this stuff to.
02:01.46
Karishma Maini
So I'm a performance elevation coach for corporate professionals. I have clients across 15 countries, and what I help them do is I work with them in interview preparation, salary negotiations, getting a new job, performance reviews, positioning for a promotion, team management, leadership development, and what they now call it, career pathing, wherein you are trying to find out which career to take after you've been in one job for a while and don't like it there. So I do all of that, and that's the gist of it.
02:30.84
Kennedy Kennedy
That's the just and you do that. Is it just just I'm curious about here the deliverable on that. Is it coaching? Is it one to one? Is it group? Is it self study courses? What's the deliverable?
02:40.63
Karishma Maini
So I have a mix of everything. I don't do group coaching that much, but I have one-on-one coaching. I have courses, pre-recorded courses, ah live master classes, all of that.
02:51.86
Kennedy Kennedy
Okay, awesome. And how long have you been doing this for as your own business? I know you've been helping people in corporations and you've worked in corporate yourself, but how long have you been doing your own thing for?
03:02.26
Karishma Maini
So full-time, five years.
03:04.61
Kennedy Kennedy
Wow.
03:04.49
Karishma Maini
And I've been coaching for a decade and I have been working in corporate for two and a half decades, a decade in India, I mean, in the US and a decade and a half in India.
03:14.82
Kennedy Kennedy
Okay, so you started off your corporate career in in the US. What about in the US were you then?
03:20.57
Karishma Maini
Started out in near Philadelphia, then to Manhattan, and then the Bay Area, San Francisco area.
03:25.93
Kennedy Kennedy
Oh wow, cool, cool, cool, cool. And then you move back to India.
03:28.93
Karishma Maini
I did, I did.
03:30.21
Kennedy Kennedy
Nice. Okay, cool. I didn't know whereabouts on this day. I knew, obviously we've been going through a while now, but um that's awesome. Cool. All right. So let's get into the email marketing before picture, before we started working together and you started implementing when you're a phenomenal implementer, which is one of the reasons I wanted to turn chat with you and share our conversation today.
03:48.48
Kennedy Kennedy
Um, cause it's just really inspiring how much of a doer you are, but which I know is something that's someone going to get onto, but
03:48.69
Karishma Maini
Thank you.
03:55.76
Kennedy Kennedy
Before, before we got to know each other, before we had a conversation, before you started accessing all of these resources, um what was going on with your email marketing to sell your coaching services as yeah and your products?
04:10.80
Karishma Maini
Well, first of all, thank you for the kind words. It has been a pleasure and an absolute privilege working with you all these past months. I have to be honest that before I stumbled upon into your world, my email marketing was abysmal.
04:26.95
Karishma Maini
Absolutely abysmal. It was really...
04:29.02
Kennedy Kennedy
Let's quantify that, because that's just you beating yourself up and talking shit about your yourself. What do you mean?
04:32.88
Karishma Maini
it
04:34.14
Kennedy Kennedy
What are you doing?
04:34.24
Karishma Maini
let
04:34.54
Kennedy Kennedy
we doing Okay.
04:35.41
Karishma Maini
yeah i'm not i'm I'm not be self deprecating here. No, no, no, because I used to send one email every two weeks. So that's one email in 15 days. And the reason is because it used to take me four hours to write out an eight page email.
04:54.18
Karishma Maini
I would send an eight page newsletter and it would take me forever to just like four hours.
04:56.96
Kennedy Kennedy
Wow.
05:00.13
Karishma Maini
And I would be just, keep I would keep postponing it and figure it out. Okay, fine. I'll do it tomorrow, day after. And once in 15 days I'd get down to doing it. And, but the problem was if it was just time, I'd be okay.
05:13.22
Karishma Maini
Okay. I can work hard. I can work hard, but my results were abysmal as well. I would get two unsubs every single time I would send an email.
05:21.81
Kennedy Kennedy
Two people unsubscribe and every time you send an email every two weeks.
05:21.71
Karishma Maini
So I, You got that. And I would almost want to not send that email out because it meant that two more people who I had worked pretty hard getting on board would be bored with my email and walk away.
05:39.47
Karishma Maini
So it was not a pretty picture, Kennedy.
05:41.96
Kennedy Kennedy
It's amazing. it's amazing and were you doing So you are sending out so you you had ah an email list of some sorts and you were sending out a fortnightly every 15 days, every two weeks, so basically twice a month, sending out this huge email that you were spending hours and hours and hours putting together. People were receiving it, probably honestly getting overwhelmed and going, I never i never even read these emails because they're so really long. I may as well leave. They probably weren't even bad. They were just long.
06:07.64
Kennedy Kennedy
I'm taking you ages. And in addition to that, were you doing any kind of promotional campaigns to promote your products?
06:14.41
Karishma Maini
They were even worse. Because every time I would try to do a promotional campaign, my unsubs would be three, four per email. Because here's how it goes, right?
06:23.03
Kennedy Kennedy
Right, so when you did promote, you were just getting um a huge amount of unsubscribes.
06:27.80
Karishma Maini
Of unsub. Because I can understand from the client's perspective, if I were my own client or my own subscriber, here I am sending two emails a month, which are like magazines, which are like encyclopedias.
06:35.40
Kennedy Kennedy
you
06:40.98
Kennedy Kennedy
yeah yeah
06:43.14
Karishma Maini
And then suddenly I go on this flurry every 45 days or 60 days where I am sending an email every single day. And it's all about cell cell sell, sell, sell, sell. I would not like to be receiving those emails as well.
06:56.52
Karishma Maini
So I don't blame all the people who walked away at that time, but I'm so, so glad that I found your world.
07:02.96
Kennedy Kennedy
Great, so and what was I'm always interested in what the trigger point was. like What was happening for you or what happened that made you think, I just need to do something different? Like, what was had something just happened? Like, what was that point where you realized, I need to change this?
07:21.93
Karishma Maini
I just couldn't keep up with it anymore. Like I said, if I were getting results, I would still push myself and and do those eight hours per week, per month or whatever it was.
07:26.67
Kennedy Kennedy
Sure.
07:32.91
Karishma Maini
I wasn't getting results. and But I was hearing from the diaspora that that's the that's what I needed to do, and I have to send it out, and that's the way to do it. I just was getting burnt out.
07:44.42
Karishma Maini
And I couldn't keep up with the with even the two emails a month. And then on top of that, those promotional campaigns like you asked. ah So I just couldn't keep up with that. And I said, I can't do this anymore.
07:56.12
Kennedy Kennedy
So you were burnt out from trying to do it, but also they weren't really getting the great results.
07:55.99
Karishma Maini
I need a different voice.
07:59.60
Kennedy Kennedy
You were seeing negative results, which were basically people unsubscribing and okay.
08:03.54
Karishma Maini
Absolutely.
08:04.90
Kennedy Kennedy
Interesting. Interesting. Okay. So then you wandered into our world and I know that you, you started, what was the first thing you, you did? but What was the first action you took?
08:16.99
Karishma Maini
Well, the first thing I bought was the click tricks, believe it or not.
08:20.42
Kennedy Kennedy
Oh, really?
08:20.56
Karishma Maini
But along the click tricks, I bought the upsell, which was the revival ah l lol revival campaign
08:26.48
Kennedy Kennedy
campaign.
08:28.16
Karishma Maini
and i that's what i did i did the I went through the click tricks, that was a small training, I applied that, but I took the revival campaign and I just went to work with it. It's a two week It's a campaign that takes about two weeks to implement.
08:41.100
Karishma Maini
And that's, I saw such fantastic results with that. And you know what happened? I remember literally having tears in my eyes because the revival campaign has, I think, what is it?
08:54.78
Karishma Maini
Eight emails in it or seven emails?
08:56.19
Kennedy Kennedy
It's 10 emails in 14 days.
08:57.78
Karishma Maini
Ten emails? And I finished writing all 10 emails in under three hours. And I remember thinking, what? How is this even possible? Because here I was writing one email, taking eight hours, four hours to write one email.
09:12.73
Kennedy Kennedy
Yeah.
09:13.34
Karishma Maini
And I i was able to finish the entire campaign in half a day's work. I finished the entire campaign and just kind of scheduled it to go out the way it's supposed to go out the way you teach it.
09:24.58
Karishma Maini
And I just started getting the results and I i was just blown away. And then I just went shopping with you on your website.
09:32.90
Kennedy Kennedy
And I remember you messaged me on Facebook saying, is this thing for me or not? And I was like, I don't know. Let's see what you're doing and find out if it is or not. Um, so the first thing you implemented was you reengage that email list, basically. I mean, you got click tricks and that was about getting more clicks from your emails. That was the thing that hooked you in. Uh, very interesting. Okay. Um, and so.
09:52.08
Kennedy Kennedy
We've got the before picture of spending four hours per email, sending out two emails a month because they take you four hours. Like if I were taking four hours, I would also be sending two emails out a month. That would be a max for me. I'm not getting results. You started implementing stuff and then I know you went and you enrolled in um our bottomless email strategy to figure out how to do Um, how to send newsletters that actually convert, which take you way less time. And then you eventually enrolled in our, in our main program, the blueprint. So you really have like gone, gone deep on on your email marketing. Obviously you see how important it is. So let's talk about.
10:38.18
Kennedy Kennedy
what results you've had. Obviously, what's really interesting about these conversations is every person I speak to has different results. Obviously, everyone's business is different. We all have different price points, different product ranges, implement things at different rates, and stuff like that. But what what sort of things have happened as a result of the things you've actioned? And then we're going to get into some discussions around the things you've actually actioned, because um I know everyone's keen to hear. Like, what has she done to to transform these things? So what kind of what's the outcome of all this work?
11:07.45
Karishma Maini
So I'll start with the process type of results that you talk about, that it's the small stuff that leads to the big stuff. So the first thing I saw, the very first thing I saw was a 60% to 80% open rate.
11:18.93
Karishma Maini
I was just gobsmacked. I'm like 60 to 80 percent. I usually would be around the 25 to 30 percent mark in the prior to that. And here I went all the way up to 80 percent.
11:29.51
Karishma Maini
One time there was I went as high as 89 percent with one campaign.
11:33.13
Kennedy Kennedy
Wow, amazing.
11:33.77
Karishma Maini
Yeah. So it was just unbelievable. So that was my first
11:37.77
Kennedy Kennedy
and Well done, well done.
11:38.96
Karishma Maini
first thing that I saw. The second thing I saw was the click-through rates. The clicks, the absolute number of clicks that I would get per email or per month, if I even looked at the month's data, was three times what I saw in the past.
11:49.01
Kennedy Kennedy
Yeah.
11:53.03
Karishma Maini
Three times.
11:54.15
Kennedy Kennedy
Wow, wow.
11:54.37
Karishma Maini
So that was my second win. My unsubs went down. Like I said, and now I have one or two unsubs in a month versus two every single email that I sent out.
12:04.68
Kennedy Kennedy
So, and and and actually what you did is you actually ended up, spoiler alert, you increased the frequency of your emails.
12:05.19
Karishma Maini
the
12:13.27
Kennedy Kennedy
You're sending more emails and you were getting 80% open rate and you were getting less people unsubscribing by sending more emails.
12:22.33
Karishma Maini
I send 20 emails a month now. I send an email five in a month, just two, versus is getting four to five in a month earlier if I was not if i was not running any promotional campaigns.
12:46.14
Karishma Maini
This 20 includes promotional campaigns because I do run two campaigns every single month as well. And then your bottomless email strategy for daily emails. So I have 20 emails going out and just two
12:58.66
Kennedy Kennedy
And bear in mind what's what's what's even more impressive about this is these are people who are corporate employees. These are corporate professionals. This is not like hobby businesses. This is like professional stuff. People always say to me, oh, that's fine if you're sending to like hobby businesses and da da da. But I can't possibly email people because my people are professionals. I'm like Well you can.
13:18.91
Kennedy Kennedy
like This is exactly what you are doing. You are inboxing people. You are mailing people who are corporate professionals like everybody else. They've got a problem. They've got something they're working on there. You've got a new interview.
13:29.95
Kennedy Kennedy
They're applying to for a promotion. They want to get a promotion. They want to get a pay rise. They've all got problems. You're solving them five days a week.
13:37.40
Karishma Maini
Well, absolutely. I i agree with the people who say that corporate professionals don't want more emails. That's a standard response. People don't want more emails, but they do need the solution to their problems. So what they want and what they need is very different. And if I can give them what they need in a packaging and in a way that is digestible, which is what you've taught me how to do, I have people messaging me if I don't If they don't hear from me, especially if they're already in a promotional, if they've already bought a course and if ah if I'm doing a promotional campaign for that course, I ensure that I tag them out of those emails and they'll be, I'll get messages. Hey, I never received any email from you. I was looking forward to it.
14:19.74
Karishma Maini
I have multiple messages coming in how much people like receiving my emails now. And I have also got people who were with me when I used to send those four ah eight page long emails and who are with me now.
14:35.12
Karishma Maini
And some of these clients have said, I can see the transition in how you're writing and how you're sending emails. And I look forward to opening your emails now versus how it was earlier that
14:45.18
Kennedy Kennedy
Ha ha!
14:48.52
Kennedy Kennedy
It was a bit of a chore. It was a bit of a chore before. That's so funny. That is so, so funny. um So you even get in replies with people saying, I love this new style of email. Because I guess they get to, because they are so much shorter and much more digestible, they can just get on with the lesson and go, oh, I've got the inspiration. They're actually going to read it. Whereas you get that long email. Like some people on Facebook put these long detailed posts. I'm sure they've got loads of value in them, but I start reading it. I'm like, I don't have time. Like I don't have the attention all the time.
15:16.64
Kennedy Kennedy
So interesting.
15:16.87
Karishma Maini
guys
15:17.68
Kennedy Kennedy
So so interesting. I love this. I love this. um And um so so you're sending these emails out. That's great. And so that's some of the some of the results.
15:27.41
Kennedy Kennedy
Like let's move on to some more. Yeah, more of a sort of outcome results, shall we call them.
15:31.62
Karishma Maini
Absolutely. So these are the process results. And I'm such a big believer of following the right process. If you follow the right process, the right results, the outcome results will follow. So I had a huge bumper Black Friday sale. I don't want to say Black Friday because I ran it on Diwali, which is a big holiday in for Indians. um And I ran it at that time. But this the campaign that I used were from your campaigns that you have. And I got 63 sales.
16:01.39
Karishma Maini
63 people bought. um Another campaign that I did was on...
16:08.55
Kennedy Kennedy
Let's just go back to that 63 sales.
16:08.58
Karishma Maini
one Yes.
16:10.30
Kennedy Kennedy
How does that come? Because so for some people, that might be an astronomical number. Some people might be like, hu what I want to use, I want to put that in a context because what I care about for every single one of our students and clients like yourself is I don't care what my numbers are and how they compare to my numbers.
16:25.24
Kennedy Kennedy
It's really about how how that is relative to your business and your personal goals and your life, right? So 63 sales from one campaign. Tell me how that compares to a campaign you were running before. Like, is that a good number? Is that a great number? Is it? Where does it sit?
16:43.28
Karishma Maini
Well, the campaign I ran previous to that, I had five sales. So so you there you go.
16:47.96
Kennedy Kennedy
Okay. So we're talking about more than 10X.
16:51.57
Karishma Maini
beg your pardon?
16:52.60
Kennedy Kennedy
We're talking about more than 10 times the sales of a normal campaign for you.
16:55.02
Karishma Maini
Absolutely. Absolutely.
16:56.62
Kennedy Kennedy
Okay, all right.
16:57.44
Karishma Maini
Absolutely.
16:58.34
Kennedy Kennedy
So we've got 63 sales for your Diwali campaign, which ah for all of the the members of our program who are listening to this, I know you do. um This was using what we call a super flash campaign, right?
17:09.38
Karishma Maini
Yes.
17:09.54
Kennedy Kennedy
So it's the super flash campaign from inside the members area. Okay, cool. So, um great, go on.
17:15.77
Karishma Maini
Then I did the one on one for my one on one coaching. I wanted a campaign for that. And I was so surprised um when you told me in the den, the membership area that you have that there's a campaign for that. And that campaign got me more booked out than I have been in years.
17:34.75
Karishma Maini
To give you, like you said, context, right? I was running 14 one-on-one coaching sessions per week. That's how booked out I was, as opposed to the usual 12 weeks.
17:46.04
Kennedy Kennedy
whole team sessions a week.
17:48.52
Karishma Maini
Some days there were three a day, four a day, because I was so booked out ah for six weeks.
17:53.50
Kennedy Kennedy
I bet you were cursing me. I bet you're going, I'm bloody doomed with me. Yeah.
17:57.38
Karishma Maini
i did top but I did put a stop to it because I just couldn't keep up. And I didn't realize that it was going to be such a huge hit because I'm used to doing five in a week.
18:02.52
Kennedy Kennedy
I'm sorry for making you so successful. I'm so sorry.
18:10.79
Karishma Maini
And literally, I was like, this just went out of hands real quick. this it just flew up in a good way, in a good way.
18:20.24
Kennedy Kennedy
I love it. Love it.
18:21.14
Karishma Maini
But I just hit my revenue numbers, hit my goals. I was just like, OK, I actually shut down my calendar and said, I'm not accepting any one-on-one coaching for a while. So I'm going to reopen it now.
18:31.18
Kennedy Kennedy
I ah love this.
18:33.06
Karishma Maini
But i had to I was so booked out, it was unbelievable for those six weeks. So that that was a really, really powerful campaign that you had.
18:43.88
Kennedy Kennedy
Yeah.
18:43.85
Karishma Maini
um Another campaign that I did of yours was the paparazzi campaign and that was that that was a sales campaign in the beginning of it.
18:50.10
Kennedy Kennedy
Yeah.
18:54.98
Karishma Maini
and that was a really good I was just starting out and that was a really good ah way to learn how to do email marketing because I didn't know if someone just came into your world, how could you immediately get a sale out of them?
19:10.36
Karishma Maini
I was of the belief that you had to like nurture them, nurture them, nurture them till infinity to infinity before they would buy something. And I was so scared as I was implementing that because I was doing something so different than what I had heard in the past.
19:23.86
Kennedy Kennedy
Yes.
19:25.24
Karishma Maini
And I got, I remember trying it with only like,
19:26.20
Kennedy Kennedy
Yeah.
19:29.35
Karishma Maini
50 people. I said, I'm going to just take a very small list of newbies who just come into the world and I'm going to try it with them. And so that there's not, you you know, no egg on my face, even if there's an egg on my face, not too many people see it.
19:41.34
Kennedy Kennedy
Right. Yeah.
19:41.77
Karishma Maini
But I got five sales out of those 50 people. So I thought that was fantastic.
19:45.04
Kennedy Kennedy
You converted 10%.
19:47.64
Karishma Maini
So I became a believer. I'm a am a believer.
19:53.31
Kennedy Kennedy
ah So funny. This is great. So basically, you've had some great results by implementing all this stuff. So um that's that's really set up the context for where we're going, which is let's talk about the things you actually did. So the first thing you did is you took some sequences, you took some some campaigns, and in particular, you ran some time-limited campaigns that said to people, hey, I've got this thing, I've done a discount, or there's a bonus with it, or there's a reason to prioritize doing this now. And you ran campaigns, not just running daily emails, but you took, you paused your daily emails for a few days,
20:33.34
Kennedy Kennedy
And those people instead received like a campaign of emails which which had a specific outcome. They were driving towards a specific thing and that was put out in your calendar. And I think that's the first lesson that I want everyone to really take away is don't stick to the newsletter all the time.
20:51.22
Kennedy Kennedy
Take a break from the newsletter and do a dedicated campaign which has a particular outcome.
20:51.40
Karishma Maini
Right.
20:57.33
Kennedy Kennedy
it's Think of it like you're in sort of a mini launch mode or you're you're like you're doing a promotion now. So I think that's the first real takeaway. What else do you think are the things that you've done that have made you have such great success?
21:10.94
Karishma Maini
Well, you're very kind. I feel I have a long way to go, but yes, I am super pleased with the success I've seen because I'll be honest, it did not seem doable to me when I walked in. I told you where I was. I was getting burnt out and I just didn't feel I could continue writing those four-hour emails and still see unsubs coming in and lack of traction and all that.
21:31.90
Karishma Maini
and I, what I love, love, love about everything that you teach, Kennedy, is it's doable and it's effective. It gets results. It's doable and it's.
21:41.50
Kennedy Kennedy
Tell me what you mean when you say it's doable. Because I think people talk about like the, it's really practical. Everybody says that about their course. And I think we kind of do things a little bit differently.
21:48.16
Karishma Maini
Yeah.
21:51.40
Karishma Maini
absolutely because here's the thing everyone wants to make it sound like their thing is simple they use this word a lot hey it's simple simple five steps so simple two things here's the here's a fun fact if it was simple and doable i wouldn't need to hire i wouldn't need to pay somebody to learn that skill set if i already knew it if it was simple for me i wouldn't be paying anybody to learn that the fact that i'm paying anybody
22:16.36
Kennedy Kennedy
It's a good point. I hadn't thought of that before. But I guess if something truly was simple, then you wouldn't have to buy a process, buy a system, buy a hire a coach or whatever.
22:27.55
Karishma Maini
I think the crux is that it is not simple for me yet. And if we go in with that philosophy that there is a process that works, there is a process that I can learn, but it's not simple for me yet. But I think we'll see better results because we go in thinking I'm going to see results in five days or in overnight results and that doesn't happen. And then we get either we feel that I'm not good enough or we feel that this coach is not good enough.
22:55.20
Karishma Maini
Neither is true. The fact of the matter is if it was simple, you wouldn't need to hire anybody out. And I'm saying this as a coach myself, because I have people coming in saying that, hey, I have two decades of corporate experience.
23:06.100
Karishma Maini
Obviously, I should know how to negotiate salary by now. And I'm like, here's a fun fact. If you are hiring me to learn how to negotiate salary,
23:14.92
Kennedy Kennedy
you
23:16.74
Karishma Maini
You've not been happy with your results so far. So if you think it's going to be easy, you're setting yourself up for failure. But that doesn't mean it's not it's not doable.
23:27.98
Karishma Maini
So it may not be simple, but it's doable.
23:29.66
Kennedy Kennedy
I like this mindset shift we're talking about. I like, like rather than, I know sometimes when we speak to students on this podcast, we talk about this is the thing I think everyone should do. But I think what you're really talking about is a more universal principle here, which is whichever program you enroll on, it might be email hero blueprint.
23:46.86
Karishma Maini
Yeah.
23:48.33
Kennedy Kennedy
It might be that other thing or that other thing. It might be to do with your emails. It might be to do with your business. It might be to do with your personal life. It might be to do with your relationship. But having that mindset and of of, I'm expecting this to be challenging for me when I go in. So when you watch that part of the training, when you go, oh, bloody hell, that looks difficult. Oh, I've got resistance to that. That should be a signal in your mind that that is a good thing because it is the it's the challenge that you need to break through that you weren't breaking through before. And I think that is superb.
24:20.36
Karishma Maini
And what is amazing is that you make it doable. You actually make it doable. So it is not going to be simple.
24:26.100
Kennedy Kennedy
Okay.
24:29.38
Karishma Maini
If I was going to be able to do it without any outside help, I would have done it already. The fact that I need outside help means that I have to humble myself a little bit and get into a learning mode.
24:32.90
Kennedy Kennedy
Yeah.
24:37.85
Karishma Maini
And that is a lot of times we sign up so many so many courses. We all have so more courses than we can count. And we sit there judging that, let me you prove it to me that I have to do what you're telling me to do.
24:49.06
Kennedy Kennedy
Right.
24:50.12
Karishma Maini
No, no, aye aid I I want to be in a complete student mode.
24:51.48
Kennedy Kennedy
Right.
24:55.96
Karishma Maini
And now I'm, and you make it so doable because genuinely, like I said, I'm now writing my emails in in one hour. Now I'm still not at 20 minutes.
25:06.06
Karishma Maini
Like you mentioned, because you're the expert.
25:09.10
Kennedy Kennedy
Yeah, of course I can do it in 20 minutes.
25:09.11
Karishma Maini
It's like, you can do it.
25:10.38
Kennedy Kennedy
of course like If I can't, I shouldn't be teaching it.
25:14.87
Kennedy Kennedy
Yeah, but but it's amazing. So did you just say you've gone from four hours to one hour?
25:19.91
Karishma Maini
Absolutely. And that is a quarter of a time what I was spending. But in absolute number now, I'm spending 20 hours in a month. You know why? Earlier I was spending eight hours, two emails.
25:31.93
Karishma Maini
Now I'm spending 20 hours in a month, an hour a day, every work week. But I'm getting phenomenal results. So that fuels me. So that brings me to the second point, doable and effective. Effective meaning I get results. That fuels me and gives me the motivation and excitement to want to do it. Because if I were not getting results, why do I want to keep beating my head against the wall? But in your case, the way you teach it,
25:55.71
Karishma Maini
I started getting results from day one with every single thing, even that click tricks, which is a really small little tiny little training, but it's so powerful. It is such a huge perspective shift and I started doing that and my click rates went up, which is the promise of that ah training that your click rates, click through rates will go up.
26:13.41
Karishma Maini
You have delivered on every single promise that you have on your own.
26:17.13
Kennedy Kennedy
That's great. i know yeah i'm I'm loving the praise, but I want to make sure we we don't end up this just being the Isn't Kennedy Brilliant show. um Although that sounds like a different podcast. and It sounds great. um I would listen. But um um but let let's let's stay with like the less like the lessons and the and the things to go and do. have we Have we covered everything? I know you had a little list of things you want to talk about. Oh, there's still more. All right. I'll shut up. you So what the next what's the next thing?
26:41.64
Karishma Maini
The next thing is, so when I first heard that you write daily emails, I was, my jaw dropped. I was like, this cannot happen. I cannot do this. I had major reservations.
26:52.52
Kennedy Kennedy
Yeah.
26:52.48
Karishma Maini
But, and the reason is, I mean, everybody and their brother talks about storytelling, storytelling, storytelling.
26:58.46
Kennedy Kennedy
Yeah.
26:58.69
Karishma Maini
And I had a problem with that. The problem I had, and I think some people can resonate with this, is how many accolades can I talk about? Storytelling about you know this whole thing of I did this and I did that. I don't want to sound self-absorbed of every single achievement and accolade, and we don't have 28 accolades to throw around. Everyone has probably 10 of that in their whole life, right? That was my first problem. That How do I make achievements and how do I talk about that, like these victories?
27:29.73
Karishma Maini
Then the other piece was, oh, get vulnerable. This is not you. This is the general yarn you hear. Get vulnerable and talk about um you know struggles. I did not want to be that sap.
27:41.45
Karishma Maini
I did not want to start every email of mine with a sob story. I just did not feel comfortable doing that.
27:46.25
Kennedy Kennedy
Right.
27:47.74
Karishma Maini
It did not resonate with me, which does not mean that I have not had struggles. which does not mean that today I don't share any struggles. But I feel milking your struggles all the time to get views, engagement, traction, that just kind of people can see through that very quickly. So then how do you write daily emails? What kind of story do I tell?
28:08.63
Karishma Maini
And the way you teach it in bottomless email strategy, I feel that cost should be like a thousand dollars and it's like, I don't know, $67. And sorry, I'm sounding like an advertisement again, but my i it transformed everything for me. That's how I went to sending 20 emails a month or five a week. And I had people messaging me about how amazing my emails were and how they wanted to, ah they they looked forward to opening my emails, just very stark contrast from the young subs that I used to get earlier. So that was my second second thing that I felt that was a huge difference was how I told my stories, which was very different from what I had heard anywhere. I've never heard the way you teach it is very different from what I've heard everywhere else.
28:59.21
Kennedy Kennedy
Yeah, and I think the the main thing is that a lot of people think your stories have to be very retrospective.
28:59.18
Karishma Maini
the
29:04.76
Kennedy Kennedy
Think about an old time when this happened and it was good or bad. Whereas, actually, the storytelling techniques that we that you've implemented are about what is happening now.
29:15.83
Kennedy Kennedy
You're bringing your audience along on the journey, like, I just got into this TV show, or my cat just did that, or you one yeah I went to the theater and we saw, like,
29:26.26
Kennedy Kennedy
they are in a present state with you they are, and which which is is ah is a big lesson that we yeah that we teach in that program. So yeah, I love that. Okay.
29:35.07
Karishma Maini
Yeah. And the way you connect it with the niche, because it's not just about randomly documenting your life and sharing it with all in Sanjay.
29:42.65
Kennedy Kennedy
Right.
29:42.55
Karishma Maini
No one wants to hear what I did this morning or what I ate this morning, right? But the way you connect it and the way you teach it, that's just brilliant.
29:49.41
Kennedy Kennedy
Or
29:49.56
Karishma Maini
The to third piece that i um I think this is probably the one of the biggest reasons I've seen results is that I believe I'm a good student. And what I mean by that is when I'm going through a training, I don't watch the training with a filter on that what kind of a variation can I do or does this apply to me or does it not apply to me should I do this should I not I am an absolute sponge and I take in every single piece of advice that comes my way and I
30:21.12
Karishma Maini
I'm very data-centric. I'm extremely analytical, extremely data strength-centric. And I say, even if something is jarring to me, it doesn't really resonate with me. I will do it for seven to 14 days and get my own data. So for example, when I heard you say that send an email every single day,
30:38.24
Karishma Maini
I fell off my chair. I just didn't know how was that going to happen. But then, of course, we went through that bottomless email strategy.
30:42.55
Kennedy Kennedy
Right.
30:44.60
Karishma Maini
You taught us how to do it. I was still having reservations because I did not want to see more unsubs and all of that, but I committed to doing everything that you suggested.
30:55.13
Karishma Maini
I didn't say, OK, that's what he says. Let me do it this much, that much. No, 14 days. I sent an email every single day the way you taught it. OK, guess what happened at the end of 14 days?
31:05.82
Karishma Maini
I had a 90 percent.
31:06.41
Kennedy Kennedy
What did, I'm nervous to know now what did happen.
31:09.41
Karishma Maini
90% open rate. My click-through rate was five or six times what it was the previous two weeks. my um I made a few sales, and I was just i was like, wow, this works. And no unsubscribes. Zero unsubscribes in those two weeks of 14 emails. But then I look at that data, and then I do make the tweaks based on my personality. I now bring in my personality. I don't bring in my personality and situation upfront that no, I shouldn't do it this way. I shouldn't do it that way. At this point, I said, okay, wait, I have a lot on my plate. I can't keep up with 14 email. I mean, seven emails are every week. I can't put in an hour every day. I'm going to do it five five emails per week. And that's what I've stuck to five emails. So now I've
31:58.87
Karishma Maini
tweaked it to my style, to my ease of doing things. But I did that after I got the data versus trying to make some changes based on what I feel like doing or what I don't feel like doing. Because no one feels like writing an email every day. No one feels like learning something new and implementing and putting yourself out there. So I think my biggest, biggest strength is that I'm able to just go in complete student mode and I'll do everything somebody teaches me, even if it does not resonate with me, because I want my data.
32:30.57
Karishma Maini
I don't want somebody else's data. I want to see my data.
32:33.05
Kennedy Kennedy
you yeah You want the baseline because the the problem is if you if you if you ask for a a principle or a structure or a framework, and then you don't follow it, you can't then have any comment on whether it works or not because you didn't follow it.
32:33.16
Karishma Maini
so
32:47.48
Kennedy Kennedy
Like if I say, hey, do this, and you go, well, I bought this thing from Gennady, and he said, do this, but I didn't really do it.
32:47.51
Karishma Maini
um
32:52.37
Kennedy Kennedy
I didn't get any results. I'm like, well, really? Cool. If you follow it, you never know. like And we tweak it as we go. All right, awesome. I'm really curious as well, something else um that you would you and I were talking about just before we hit record today was um when you're watching a training, and and i'll tell you I'll tell you why this is interesting. um In fact, I'll let you explain the point and then i'll and i'll you don't watch your the trainings at one and a half or two times speed. I mean, first of all, imagine listening to me at two times speed. It'll be a nightmare because I talk pretty fast.
33:23.03
Karishma Maini
You do. And I love that. i love I am a fast talker myself. I think fast, I talk fast. um But coming back to the student mode. Again, when I'm watching a training or when I buy a course, when I enroll in a course, my goal isn't to finish it. My goal is to learn from it. And a lot of times, because we've gotten so many courses, we get into the finish mode. So you know I see people watching trainings at 2x, 1.5x, and I'm like, are you even letting it sink in? Is it going in? Are you going to be able to implement it all? Are you going to be able to reflect on it? Because it might happen so quickly. So the way I do it and the way I suggest my, ah in fact, every single training I release in my own community for for my corporate professionals as well is I start with this. Do not try to do 1x, 2x on this and watch only 15 minutes a day. So i do I go through a training of yours, which is an hour, usually an hour long.
34:17.84
Karishma Maini
over six days. Six days for a one-hour training because I take in only 15 minutes. So I go through 15 minutes, I'm taking notes, I then implement whatever you've taught in those 15 minutes and you taught you teach a lot in 15 minutes.
34:32.02
Karishma Maini
There are so many ideas you throw out. You say, why don't you try sending an email with doing this, do that. I go go there, start typing that email the way you taught it in that 15 minutes. So I'm implementing alongside learning rather than going to training.
34:44.45
Kennedy Kennedy
You're not just taking notes. I know you are a furious note-taker as well, but you're right but you're taking the learning and and and then you're you're actually implementing as you go. And this is what's really interesting to me because I've noticed a pattern in myself only in the last weeks. This is fresh. It's interesting you bring this up because I always do the same thing of like, I've got to just get through this book I'm reading. I've got to just get through this training I've bought.
35:08.33
Kennedy Kennedy
or this program I'm enrolled in. And it's you're right, it's not a game of completion. It's not a race where the only way you complete it is by crossing the finish line, right? That's not how it works. The way it works is you um You have to absorb the information and apply it.
35:26.71
Kennedy Kennedy
That's how it works. So the the job is not completion.
35:28.19
Karishma Maini
Absolutely.
35:31.13
Kennedy Kennedy
The job is implementation. The job is what's the practical steps? Where's the application? What's the action points at the end of this that I'm going to take?
35:43.83
Kennedy Kennedy
And I do this now, so I found myself watching a YouTube video of somebody teaching a thing that I'm i'm interested in learning about. I'm not watching at one and a half speed.
35:50.21
Karishma Maini
Yeah.
35:52.00
Kennedy Kennedy
I'm not watching at two times. Like, if it's a purely entertainment podcast, 1.2, 1.5, no problem.
35:55.84
Karishma Maini
yeah
35:59.37
Kennedy Kennedy
I'm just enjoying the laughs of it, the the whatever of it, the history of it, whatever. But if I really wanna study, and that's the difference, we're gonna become students of a thing, not completers of a thing.
36:06.24
Karishma Maini
Yes.
36:13.84
Karishma Maini
That is so on point. Absolutely spot on. Absolutely spot on. And I think that's why I get a lot more out of every training. I remember telling you about this. There was this one podcast that you did where you talked about seven way seven different emails that you can send to engage your audience. And I remember going through that podcast over four days because I would listen to 10 minutes, apply that and write that email out, send it out that day. The next day I would listen to the next 10 minutes. I literally heard that podcast podcast over a week and sent those seven emails out and my engagement was again over, went through the roof with 90% engagement rate, I mean open rate. And
36:55.92
Karishma Maini
I mean, most people would listen to the podcast while they're jogging or while they're doing their household chores. And here I was breaking a podcast and approaching it as though I'm going through a training, which is what I do with most of my podcasts, which are learning oriented. So I'm a big believer of, um, learning for the sake of implementing, going through a training for the sake of learning and implementing. And I implement every step of the way, because what happens is if you go through the training, even at one X, but you go through the whole one hour,
37:23.73
Karishma Maini
I bet my bottom dollar that we're all overwhelmed by the end of it because we suddenly like, okay, now where do I start again? Okay. Then I let me go back up front and look at the framework. And it just kind of puts you in that freeze mode because what you spoke in the 45 45th minute was based on what you probably said something in the 23rd minute, but I can't implement the 45th minute without really internalizing the 23rd minute.
37:49.60
Kennedy Kennedy
Interesting. Interesting. That's a very different perspective to what I have. I mean, it's aligned completely. I get it. It's not what I thought you were going to say. because Because in addition to what you've just said, which I think is that's so clever and so wise, and which is you know why you're doing what you're doing and the way you help people and you know get results for your clients.
38:09.63
Kennedy Kennedy
But the the thing as well is, if somebody teaches something in the first 10 minutes, by the time they've taught me the thing in the 50th minute, I've forgotten the first thing. And I certainly don't know the detail of the first thing that they talked about and the the passion or the context or the way that they they taught it. So to implement as you go and pause and go, like so there's a book I'm reading at the moment.
38:33.41
Kennedy Kennedy
And people are like, oh, what are you reading at the minute? I'm like, I'm still reading this damn book. They're like, you've taken three months. I'm like, I'm studying the book. um I'm not reading the book. I'm studying the book. There's a difference.
38:42.39
Karishma Maini
me. That's fantastic. And you teach a lot of behavioral psychology in your emails on how to phrase them so that you get better results with your clients. And if I have not implemented, I may have heard the psychology when you said it in the first 10 minutes. But if I have not internalized it and really applied it and seen it work, I am now still thinking of how that's going to work that's playing in the back of my mind. And now you're talking of the 20th behavioral psychology point by the time you reach the end of the training. There's so much you cover. So I action.
39:13.48
Karishma Maini
And that's what helps me recreate the magic because if I do every bit and piece and implement it, now without you without that training also, I can recreate and do it do the same behavioral psychology in my everyday emails.
39:27.58
Karishma Maini
I don't have to rely only on the training.
39:27.74
Kennedy Kennedy
Sure.
39:30.32
Karishma Maini
That's why my everyday emails became so solid and so strong and all thanks to you because What you taught, I took that to heart. Literally, I applied every bit of it. And I think that has helped me a lot by not rushing through training. So I haven't really completed all the 50 trainings you have, if not more, that you have in the Email Hero Blueprint. But whatever I have done, I have done it to the as so the best of my ability.
39:56.77
Kennedy Kennedy
Yeah, and then there's definitely two ways of implementing things. I think for everything, I think sometimes if you just, if you did a quantity of stuff and you did like all, fifty that's just there's 50, I don't know how many, right but it just says 50 things you could do, you could do all of them and you would get a different result to somebody who is going through only on number three, but implementing them really deeply. And you might get different results, not necessarily better, um but they're going to be different.
40:23.99
Kennedy Kennedy
But I love this idea of internalizing it all and and making it resonate deep. Is there anything else we haven't covered?
40:30.00
Karishma Maini
Fun fact, I changed 10 schools growing up because I come from a family of three generations of armed forces.
40:37.14
Kennedy Kennedy
Wow.
40:37.06
Karishma Maini
So it has nothing to do with email marketing. But you asked me if I hadn't covered anything.
40:43.65
Kennedy Kennedy
That's funny, that's funny. So you're used to change then, you're used to a lot of change and having to adapt.
40:45.00
Karishma Maini
So I grew up all over the city.
40:49.71
Kennedy Kennedy
Yeah, that's awesome. I love that. I love that. That's awesome stuff. Well, thanks so much for being on the show. You've shared so much stuff.
40:56.87
Karishma Maini
Thank
40:57.21
Kennedy Kennedy
Yeah, absolutely. If people want to find out more about what it is that you do and look at your world and all that sort of stuff, where can they go and find more out about you?
41:07.34
Karishma Maini
Well, I'm on LinkedIn and ah my handle is karishma-mani. That's my first name, last name, hyphen, last name. And I'm on Instagram as well. Karishma underscore many. So that's where you can find me.
41:24.13
Kennedy Kennedy
I love it. I love it. Awesome stuff. Definitely worth doing that. ah Everybody, thanks so much for listening to the show this week. I hope you've enjoyed it. I hope you've enjoyed hearing the different ways that Karishma's used her mindset and stuff to to really implement stuff. And this is not just about, hey, this is how you implement the stuff that you learn from me and from Meema Marketing Heroes. This is how you implement and get the best Outcomes from everything you're studying from all those courses that you've bought through all the YouTube videos You watch and all the podcasts that you listen to slow it down Implement as you go Implement exactly as a duplication of what's been shared before you then start applying yourself to it to get better results and I think these are massive letters and everything that we're all we're all doing. I know a lot of people need to hear this right now. So also stuff. If you're new to the show and you haven't already, make sure you hit subscribe on your podcast player to make sure the next episode downloads when we release it next week, because we do this for free for you every single email marketing Wednesday. We'll see you then.