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Why impact matters more than labels with Tamika Heiden (Episode 75)
Episode 7512th August 2025 • Research Adjacent • Sarah McLusky
00:00:00 00:34:15

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Tamika Heiden is the founder and director of impact consultancy Research Impact Academy. Her company works with researchers around the globe and also runs the Research Impact Summit.

Sarah and Tamika talk about

  1. How her career and business evolved from research to knowledge translation to impact
  2. The language and practice of impact around the world
  3. Overcoming the mindset challenges that came with starting her own business
  4. How the current funding systems are holding back progress

Find out more

  1. Read the show notes and transcript on the podcast website
  2. Connect with Tamika on LinkedIn
  3. Sign up for the Research Impact Summit
  4. Find Research Impact Academy on the web, LinkedIn, Facebook, X, BlueSky, YouTube and Instagram

About Research Adjacent

  1. Fill out the research-adjacent careers quiz
  2. Sign up to the Research Adjacent newsletter
  3. Follow Research Adjacent on LinkedIn Instagram and BlueSky
  4. Email a comment, question or suggestion
  5. Leave Sarah a voice message

Transcripts

Tamika Heiden:

There's all sorts of little fun facts about how the UK

Tamika Heiden:

stole Australia's idea on impact and started doing it before we did it.

Tamika Heiden:

But what I realised really quickly is it doesn't matter what we call

Tamika Heiden:

it, what it matters is that we make the difference we're trying to.

Tamika Heiden:

11 years ago I decided that maybe I could help more people if I consulted.

Tamika Heiden:

So I left my nice cozy job and became a consultant and hanging out

Tamika Heiden:

that shingle was very, very scary.

Tamika Heiden:

I'm seeing that good work is being dismissed or not funded purely

Tamika Heiden:

because of the system, not because of the work in itself.

Tamika Heiden:

And for me, that is really heartbreaking

Sarah McLusky:

Hello there.

Sarah McLusky:

I'm Sarah McLusky and this is Research Adjacent.

Sarah McLusky:

Each episode I talk to amazing research adjacent professionals about what

Sarah McLusky:

they do and why it makes a difference.

Sarah McLusky:

Keep listening to find out why we think the research adjacent space

Sarah McLusky:

is where the real magic happens.

Sarah McLusky:

Welcome one and all to today's Research Adjacent podcast.

Sarah McLusky:

I'm your host, Sarah McLusky, and before I welcome our guest, I just wanted to

Sarah McLusky:

thank you for taking the time to listen.

Sarah McLusky:

I know that your time and attention are precious, so it means a lot

Sarah McLusky:

that you're choosing to spend that time with this podcast.

Sarah McLusky:

If you want to show your appreciation, the most impactful thing you can do

Sarah McLusky:

is subscribe to the show and leave a rating or review in whichever

Sarah McLusky:

podcast app you are listening in.

Sarah McLusky:

It really does make a big difference.

Sarah McLusky:

Also, if you're listening around the time of release, I'll be taking

Sarah McLusky:

a short summer break after this episode, but we'll be back in

Sarah McLusky:

September, 2025 with some new guests.

Sarah McLusky:

But back to today's guest.

Sarah McLusky:

So Tamika Heiden is the founder of the Research Impact Academy, a consultancy

Sarah McLusky:

based in Melbourne, Australia, serving clients all over the world.

Sarah McLusky:

That global perspective on impact is something that we really dig into,

Sarah McLusky:

including the perhaps controversial tale of how the UK stole the

Sarah McLusky:

idea of impact from Australia.

Sarah McLusky:

We also talk about how Tamika's career in business has evolved as

Sarah McLusky:

the funding landscape and research priorities have changed, from

Sarah McLusky:

researcher to research management to knowledge translation, and now impact.

Sarah McLusky:

We also talk about the challenges of stepping out of her comfort zone and

Sarah McLusky:

starting a business that has grown from a one woman band into an international team.

Sarah McLusky:

If you are listening to this episode around the time of release, which

Sarah McLusky:

is in August, 2025, make sure that you register for Tamika's free

Sarah McLusky:

online Research Impact Summit.

Sarah McLusky:

Now in its 10th year this event, which will be on the 1st and 2nd

Sarah McLusky:

of September, will look back at 10 years of progress in research impact.

Sarah McLusky:

You can register at researchimpactsummit.com or

Sarah McLusky:

follow the link in the show notes, but don't go there just yet.

Sarah McLusky:

Listen on for Tamika's story.

Sarah McLusky:

Welcome to the podcast, Tamika.

Sarah McLusky:

It is fantastic to have you here.

Sarah McLusky:

I wonder if we could start by hearing a bit about who you

Sarah McLusky:

are and what it is that you do.

Tamika Heiden:

Yeah, that's a great question, Sarah.

Tamika Heiden:

I ask myself some of that every day, but so I am the director of

Tamika Heiden:

the Research Impact Academy, that's a consulting agency in Australia.

Tamika Heiden:

And as part of that I get to work with a lot of academics all over the world,

Tamika Heiden:

and obviously mostly in Australia as well, to help them have an impact.

Tamika Heiden:

So that looks like, you know, training, coaching, providing other types of

Tamika Heiden:

services to support them in grant writing, those types of activities.

Tamika Heiden:

We do some stuff with government and things as well, but I guess my day

Tamika Heiden:

job is a balance between running a business and being a business owner and

Tamika Heiden:

operationally serving my clients as well.

Tamika Heiden:

So a bit of both of those things.

Sarah McLusky:

Yeah.

Sarah McLusky:

I think anybody who's listening, who is a, a, either a business owner themselves

Sarah McLusky:

or is something like a project manager will understand that it's that, you

Sarah McLusky:

know, little bits and pieces of this and sometimes delivering things.

Sarah McLusky:

So yeah, it's interesting that you work on impact.

Sarah McLusky:

And I think from what I've seen, the only places that people are

Sarah McLusky:

really using the language of impact seem to be the UK and Australia.

Sarah McLusky:

So how did you come into working in this sort of thing and, and is this impact

Sarah McLusky:

agenda a big thing in Australia as well?

Tamika Heiden:

It's an interesting point.

Tamika Heiden:

There are other places in the world that look at it, I think Australia

Tamika Heiden:

definitely started talking about it.

Tamika Heiden:

There's all sorts of little fun facts about how the UK stole

Tamika Heiden:

Australia's idea on impact and started doing it before we did it.

Sarah McLusky:

Oh

Tamika Heiden:

Well well that was really because one of our governments had decided

Tamika Heiden:

we were gonna have an impact assessment.

Tamika Heiden:

And a lot of people listening probably are aware of the UK Research

Tamika Heiden:

Excellence Framework Impact Assessment.

Tamika Heiden:

Well before it became the UK's.

Tamika Heiden:

Research impact the assessment as part of the REF, they had decided

Tamika Heiden:

they were gonna do it in Australia.

Tamika Heiden:

Then we had a, a sort of a government reshuffle, somebody boosted out

Tamika Heiden:

the current sitting Prime minister and they changed their tack and we

Tamika Heiden:

didn't do it, but the UK ran with it.

Tamika Heiden:

And so that was kind of an interesting development that happened with Impact.

Tamika Heiden:

So Australia, we gave up that opportunity to do impact a little bit.

Tamika Heiden:

We did try it a little bit later.

Tamika Heiden:

But generally speaking, to kind of circle to your question, originally before I

Tamika Heiden:

got you all excited about how you stole something from us, 'cause you know, I know

Tamika Heiden:

you sent all the convicts to Australia.

Sarah McLusky:

Oh.

Tamika Heiden:

It, it I fell into it a little bit by accident, I guess.

Tamika Heiden:

My, my passion was as a researcher, so I did a PhD and I, I really loved research

Tamika Heiden:

and I wanted to stay in research, but it's very hard to have a career in that space.

Tamika Heiden:

So I started to, I moved into sort of managing other people's research projects,

Tamika Heiden:

and as part of doing that, I, I became a bit more administrative I guess.

Tamika Heiden:

And then one day I went to this talk by somebody who had started

Tamika Heiden:

working at our institute who was talking about research management.

Tamika Heiden:

And I had never heard of that as a profession.

Tamika Heiden:

And I was like, I think I've found my thing.

Tamika Heiden:

It's like this mix of research.

Tamika Heiden:

'cause you're, you're working with researchers and a mix of,

Tamika Heiden:

you know, admin and all the other types of activities go with that.

Tamika Heiden:

So that's perfect for me, I think.

Tamika Heiden:

I think this is what I wanna do.

Tamika Heiden:

So finally, I thought I knew what I wanted to do and I grew up, but in fact

Tamika Heiden:

I then sought out jobs in that space and I managed to get a job managing

Tamika Heiden:

a National Center of Excellence.

Tamika Heiden:

And in doing that, they started talking about something

Tamika Heiden:

called knowledge translation.

Tamika Heiden:

I was fascinated.

Tamika Heiden:

I was like, what's this knowledge translation thing?

Tamika Heiden:

And so I started Googling.

Tamika Heiden:

I found some people who knew all about it in Canada, in fact, and then I found

Tamika Heiden:

a course in Canada that I went and did.

Tamika Heiden:

And I thought this was gonna be my thing.

Tamika Heiden:

I found my people, I was very excited.

Tamika Heiden:

This was my forever job.

Tamika Heiden:

Came back to Australia after my training, all very excited and started really

Tamika Heiden:

bringing that aspect into my work.

Tamika Heiden:

And then I, through doing that, I started to wanna do more.

Tamika Heiden:

I was like, more people should be doing translation.

Tamika Heiden:

I can help more people.

Tamika Heiden:

And then 11 years ago I decided that maybe I could help more people if I consulted.

Tamika Heiden:

So I left my nice cozy job and became a consultant and hanging out

Tamika Heiden:

that shingle was very, very scary.

Tamika Heiden:

So yeah, I guess I fell into it because of a passion.

Tamika Heiden:

I became incredibly passionate about it, and it was over a number of years

Tamika Heiden:

doing knowledge translation to start in my consultancy that then that morphed

Tamika Heiden:

into impact because it turned out that what I was talking about was, was

Tamika Heiden:

impact, but not end of line impact.

Tamika Heiden:

I was talking about impact creation rather than impact measurement.

Tamika Heiden:

In fact, I had said to everyone, I don't wanna do impact, impact's too hard.

Tamika Heiden:

But it came, came about because really that's what the sector wanted.

Tamika Heiden:

It's what everyone was discussing and I realised it's, it's all

Tamika Heiden:

just words, it's terminology.

Sarah McLusky:

I think yeah, really interesting that, about the terminology

Sarah McLusky:

because I, I've, I've said this often in conversation, I can't remember if

Sarah McLusky:

I've ever said it on the podcast, but that we, we talk about, yeah, knowledge

Sarah McLusky:

translation, knowledge transfer.

Sarah McLusky:

We talk about public engagement, we talk about, you know, public

Sarah McLusky:

involvement, patient involvement.

Sarah McLusky:

It's, and it's almost like.

Sarah McLusky:

they're all, as you say, slightly different words for kind of the same

Sarah McLusky:

thing for all sort of working in collaboration with partners to help

Sarah McLusky:

get the research out into the world.

Sarah McLusky:

And then all of those can be these routes impact and it's almost like impact's

Sarah McLusky:

the end of the line no matter what the process that you're doing to get there.

Sarah McLusky:

But yes, the language, what's your take on the, the language,

Sarah McLusky:

the terminology around this?

Tamika Heiden:

Yeah, it's, it's a huge area and you talk to different people.

Tamika Heiden:

They have different ways of talking about it.

Tamika Heiden:

Exactly as you said, you know, engagement, exchange, commercialization,

Tamika Heiden:

dissemination, communication.

Tamika Heiden:

There's so much about it, and it was quite fascinating when

Tamika Heiden:

I first got into this space.

Tamika Heiden:

I remember one of my early conferences, where they were talking about knowledge

Tamika Heiden:

translation and there was an entire day dedicated to what we should call it.

Tamika Heiden:

And I realised pretty quickly at first I was really clinging on to,

Tamika Heiden:

which should be knowledge translation because that's what I'm used to.

Tamika Heiden:

And you kind of, we love to hold on to things that we're used to.

Tamika Heiden:

But what I realised really quickly is it doesn't matter what we call it,

Tamika Heiden:

what it matters is that we make the difference we're trying to, and I like

Tamika Heiden:

how you sort of mentioned that really they're all routes to the same thing.

Tamika Heiden:

It's all about getting to change, to improving things,

Tamika Heiden:

and to having that impact.

Sarah McLusky:

So yeah, it makes sense how you've gathered all that

Sarah McLusky:

knowledge, that experience together and decided to focus on impact.

Sarah McLusky:

And what's really interesting is you're saying there that you did your training

Sarah McLusky:

initially in Canada and then took that back to Australia and now you do a lot

Sarah McLusky:

of work around the world, don't you?

Sarah McLusky:

I know you do a lot of work in the UK so what is it like having

Sarah McLusky:

that international perspective on impact and what we mean by impact?

Tamika Heiden:

Yeah, Look, I learn so much from the UK.

Tamika Heiden:

In fact, I really think what we thought for a long time in Australia

Tamika Heiden:

and, and I still believe it, is that the UK had it all together.

Tamika Heiden:

You guys were doing impact.

Tamika Heiden:

You're all experts in impact because you're all doing it.

Tamika Heiden:

We realised pretty quickly that that's kind of a generalisation, but we

Tamika Heiden:

definitely learn from other things, and I'm learning a lot from the UK.

Tamika Heiden:

I'm also learning a lot from our experiences growing here in Australia,

Tamika Heiden:

but definitely in the early days it was looking at those international

Tamika Heiden:

sectors, whether it's Canada and all the translation mobilisation work,

Tamika Heiden:

whether it's the UK and the impact work, and even whether it's places

Tamika Heiden:

like Hong Kong does impact staff.

Tamika Heiden:

There's a bit in Asia and different ways of looking at it.

Tamika Heiden:

Even New Zealand was doing things slightly differently.

Tamika Heiden:

Ireland was looking at impact in different ways.

Tamika Heiden:

So there was a number of countries that when you started to delve into

Tamika Heiden:

it, you found all these little pieces, and it was really a great way to learn,

Tamika Heiden:

was to say, what are others doing?

Tamika Heiden:

In fact, one of the very first things, and the reason I kind of started my

Tamika Heiden:

business, I guess, was because I kind of saw on the horizon that this was coming.

Sarah McLusky:

Mm-hmm.

Tamika Heiden:

Even though in Australia we had.

Tamika Heiden:

Put our, our little impact agenda on the, on the back shelf.

Tamika Heiden:

I realised that the UK had run with this pretty big time and other countries like

Tamika Heiden:

Canada were talking about translation.

Tamika Heiden:

And in fact, they'd been talking about it since I think the year 2000 in that stage.

Tamika Heiden:

And, and this was, you know, I was saying we're still gonna be 20 years

Tamika Heiden:

behind if we don't do something.

Tamika Heiden:

So I kind of thought it was worth a risk.

Tamika Heiden:

I think it's coming.

Tamika Heiden:

Surely Australia has to keep up and meet the other requirements of

Tamika Heiden:

other countries when it comes to funding and things like that as well.

Sarah McLusky:

Yeah.

Sarah McLusky:

Well, it sounds like certainly in terms of what I've seen happen in the UK in the

Sarah McLusky:

last 11 years, that's definitely been the direction of travel and, and increasingly

Sarah McLusky:

this focus more on impact as, as, as you say that the, the kind of end of the

Sarah McLusky:

line, the thing that we're aiming for.

Sarah McLusky:

So tell us a bit more about, you said that in your business you

Sarah McLusky:

do sort of training, coaching.

Sarah McLusky:

I know you organize events and conferences.

Sarah McLusky:

Tell us a little bit, bit more about some of those things that you do.

Tamika Heiden:

Yeah well the training used to be the biggest component,

Tamika Heiden:

but these days the consulting has become one of the biggest components.

Tamika Heiden:

So it's really interesting how things flip around.

Tamika Heiden:

We now work a lot on grants, and I'm right in the middle of grant season

Tamika Heiden:

at the moment, so we help academics to write their impact pathways,

Tamika Heiden:

to write their track records.

Tamika Heiden:

A lot of it's around language, it's around communication.

Tamika Heiden:

But one of the other things I do, as you mentioned, I, I have a, a

Tamika Heiden:

summit each year, so that's a big part of our business that we, that

Tamika Heiden:

we produce each year and, and share.

Tamika Heiden:

It's a, if I'm really honest, it's my way of learning 'cause I get to tap into

Tamika Heiden:

all these experts and interview them.

Tamika Heiden:

And so I'm kind of just sharing my own professional development,

Tamika Heiden:

but don't tell everyone.

Tamika Heiden:

And,

Sarah McLusky:

That's exactly what I'm doing with the podcast.

Tamika Heiden:

Excellent.

Tamika Heiden:

Well, you know, it's a great way we get to meet people, we get to connect,

Tamika Heiden:

we get to build great connections and relationships with people.

Tamika Heiden:

We learn as we do it.

Tamika Heiden:

I think it's a really, it underpins everything we do now, communication

Tamika Heiden:

and learning from others.

Tamika Heiden:

So yeah, they're the things that.

Tamika Heiden:

I do mostly in my business.

Tamika Heiden:

I mean, from time to time I like to dabble in other things.

Tamika Heiden:

You know, someone will say to me, Hey, can you do an evaluation of a research center?

Tamika Heiden:

And I'll say, oh.

Tamika Heiden:

Yeah, okay.

Tamika Heiden:

It might not be a standard thing that we do, but yeah,

Tamika Heiden:

we'll definitely do that work.

Tamika Heiden:

And we've done some big ones of those.

Tamika Heiden:

We've done some reports for organisations in other countries.

Tamika Heiden:

I'm doing some case studies for Hong Kong right now, so

Tamika Heiden:

it's a lot of different pieces.

Tamika Heiden:

And I guess what I love about that is it never gets boring, never gets boring.

Sarah McLusky:

Yeah, it is definitely when you're always working on a

Sarah McLusky:

slightly different area of research or a slightly different you know,

Sarah McLusky:

country, different context that, yeah, definitely that sort of thing keeps

Sarah McLusky:

it really interesting for me as well.

Sarah McLusky:

Yeah.

Tamika Heiden:

I like the variety.

Sarah McLusky:

Excellent.

Sarah McLusky:

Oh, well, within that variety, I'm sure you've done a few things that really

Sarah McLusky:

stand out as things that you're proud of or things that were really memorable.

Sarah McLusky:

Tell us maybe about a couple of those.

Tamika Heiden:

Yeah, well there are a few, and in listening to other speakers on

Tamika Heiden:

your podcast, I was kind of listening to what other people have done and you know,

Tamika Heiden:

you kind of have that imposter syndrome thing that comes through sometimes.

Tamika Heiden:

But I really, in thinking through, you know, what am I really proud of?

Tamika Heiden:

And I do this quite often, in fact, and I found it to be a good practice

Tamika Heiden:

to do, is to not just reflect on the things that aren't working,

Tamika Heiden:

but to reflect on those things that maybe have been really successful

Tamika Heiden:

because it's easy to put them aside.

Tamika Heiden:

One of the things that I did very early on maybe so around 10 years ago, is

Tamika Heiden:

that I had lobbied a little bit, if you like but helped to shape one of our

Tamika Heiden:

major research funding sources here in Australia in the medical area, and it's

Tamika Heiden:

called the Medical Research Future Fund.

Tamika Heiden:

And they were starting up this new fund, one of the biggest

Tamika Heiden:

medical funds in the world.

Tamika Heiden:

And, so I kind of lobbied around how I thought very passionately

Tamika Heiden:

that knowledge translation should definitely be part of it.

Tamika Heiden:

And I ended up presenting evidence to a senate committee inquiry.

Tamika Heiden:

And then I guess my proudest moment of that is that they named me when they

Tamika Heiden:

passed the bill in the in the parliament.

Tamika Heiden:

So I was kinda like, oh, my, my claim to fame.

Tamika Heiden:

That's my impact, right?

Tamika Heiden:

So I, I think other things though, I think I'm, I'm really proud of.

Tamika Heiden:

I guess my own bravery in starting a business.

Tamika Heiden:

I mean, that's a, it's a pretty big leap to go from academic to business owner.

Tamika Heiden:

And I realise that might sound a bit strange, but one of the reasons I

Tamika Heiden:

left academia was actually because I used to get really scared presenting.

Sarah McLusky:

Hmm.

Tamika Heiden:

I couldn't stand in front of people.

Tamika Heiden:

I couldn't run lectures and so.

Tamika Heiden:

I had to have the bravery to stand up and start doing that.

Tamika Heiden:

And I, you know, I remember my husband saying, you're gonna do what?

Tamika Heiden:

He said, don't you hate that?

Tamika Heiden:

And I was like yeah, but I'm really passionate about this, so it's different.

Sarah McLusky:

Yeah.

Tamika Heiden:

I think that's, you know, that was the, the good thing.

Tamika Heiden:

So I guess you know, I'm.

Tamika Heiden:

I feel quite proud of the fact that I've become a bit more comfortable

Tamika Heiden:

being uncomfortable, if you like.

Tamika Heiden:

I love that saying.

Tamika Heiden:

I'm, I guess I'm also kind of proud that I took a really niche

Tamika Heiden:

area and built it into a business.

Tamika Heiden:

I, people say to me, what do you do?

Tamika Heiden:

And then I meet them again later.

Tamika Heiden:

They go, I'm still not sure what you do.

Tamika Heiden:

And people who are in academia and.

Tamika Heiden:

And that area, they know what I do.

Tamika Heiden:

But when I meet other business owners, they sort of say, I

Tamika Heiden:

don't really get what you do.

Tamika Heiden:

And so it's quite an, it's quite an interesting one,

Tamika Heiden:

trying to explain what that is.

Tamika Heiden:

So yeah, there're some of the things that I'm, that I'm proud of and, and one of the

Tamika Heiden:

most successful things I think I've ever done is the summit, the Research Impact

Tamika Heiden:

Summit, you know, it's in its 10th year.

Tamika Heiden:

Every year I get.

Tamika Heiden:

Around 1200 people register for the summit.

Tamika Heiden:

And I'm, I think I'm really proud that it's free.

Tamika Heiden:

I, I love that it has such a good following now.

Tamika Heiden:

And you know, like we said before, it's how we get to

Tamika Heiden:

meet people and learn things.

Tamika Heiden:

And it's my professional development, but I think the fact that it's gone

Tamika Heiden:

for 10 years and I now get people saying, when's the next summit?

Tamika Heiden:

When's the next summit?

Tamika Heiden:

Can I be a speaker on the summit?

Tamika Heiden:

Is a really nice thing.

Tamika Heiden:

And I'm sure that you kind of have that same feeling about the

Tamika Heiden:

work that you are doing as well.

Sarah McLusky:

Yeah.

Sarah McLusky:

Yeah.

Sarah McLusky:

Oh, that's it is, I mean, 10, keeping an event going for 10 years is a remarkable

Sarah McLusky:

achievement as you know, I've done in the past regular events and, and to keep that

Sarah McLusky:

energy going, it can be a real challenge.

Sarah McLusky:

So, yeah, that is an achievement.

Sarah McLusky:

But I love what you said there, I've written it down on my notes, but

Sarah McLusky:

being, getting comfortable, being uncomfortable, and certainly I think,

Sarah McLusky:

that step out to start your own business is always, feels like a big risk, but

Sarah McLusky:

also it's that opportunity, isn't it?

Sarah McLusky:

And it, and it is about pushing yourself out of your comfort zone,

Sarah McLusky:

but it's remarkable to have almost deliberately leaned into the thing

Sarah McLusky:

that scared you, scared you the most.

Tamika Heiden:

I dunno if it's remarkable or just stupid,

Tamika Heiden:

but I'll take it.

Sarah McLusky:

Yeah, well, I think it is always, these are the places

Sarah McLusky:

where we grow the most, aren't they?

Sarah McLusky:

The places where we just really push ourselves out of our comfort zones.

Sarah McLusky:

So yeah, a fantastic role model in that respect.

Sarah McLusky:

But I'm sure that it hasn't all been plain sailing.

Sarah McLusky:

So what are some of the, been some of the biggest hurdles along the

Sarah McLusky:

way in what you've been doing?

Tamika Heiden:

Yeah, there, there are quite a number of of hurdles.

Tamika Heiden:

I think.

Tamika Heiden:

When I think back originally and I started in my business, I think the biggest

Tamika Heiden:

hurdle really was around my identity.

Tamika Heiden:

My identity was no longer as an academic.

Tamika Heiden:

My, my identity was no longer as being employed by someone else.

Tamika Heiden:

Moving from that world, one of the things that happened is that most of

Tamika Heiden:

my clients knew me as an academic.

Tamika Heiden:

So here I was now coming back saying, I can help you to do better research.

Tamika Heiden:

But they knew me as somebody they work next to.

Tamika Heiden:

So,

Sarah McLusky:

Mm-hmm.

Tamika Heiden:

Seeing me in that different capacity, I think

Tamika Heiden:

was difficult to start with.

Tamika Heiden:

I mean, that's changed now, but at that first piece, it took a lot to

Tamika Heiden:

convince people that I knew what I was talking about and knew what I was doing.

Tamika Heiden:

But I think the, yeah, the identity of taking a risk, the identity of not

Tamika Heiden:

having a job that someone pays you to go to of having to make your own living.

Tamika Heiden:

There's this, the fear that you're not gonna survive and that

Tamika Heiden:

people are gonna say, oh, you tried it, but it didn't work out.

Tamika Heiden:

So you're constantly kind of carrying that with you.

Tamika Heiden:

I think, the other challenge was that the first few years are really hard.

Tamika Heiden:

You're on your own.

Tamika Heiden:

You're wondering if it's gonna work.

Tamika Heiden:

You're trying to convince everyone that you know what you're doing and

Tamika Heiden:

you're trying to convince yourself that you know what you're doing.

Tamika Heiden:

Imposter syndrome is a massive challenge to overcome because it just sits

Tamika Heiden:

on your shoulder and says, really?

Tamika Heiden:

You think you can do that?

Tamika Heiden:

You think, who are you to do that?

Sarah McLusky:

Yeah.

Tamika Heiden:

so there are all of those elements that come, but I

Tamika Heiden:

think really the biggest challenge is working well they say working in the

Tamika Heiden:

business and working on the business.

Tamika Heiden:

And so growing a business while you are the person doing the business, and

Tamika Heiden:

that's probably the biggest challenge.

Tamika Heiden:

And growing and being able to make enough money to bring on staff and

Tamika Heiden:

to grow and to, you know, constantly realising that you, you're responsible

Tamika Heiden:

for someone else's food on the table.

Tamika Heiden:

Those types of things are actually very scary and very challenging and

Tamika Heiden:

you know, it's taken a long time to get comfortable with that as well, I guess.

Tamika Heiden:

But they have been the challenges.

Tamika Heiden:

I think there's been other challenges around changes to the sector.

Tamika Heiden:

I think when COVID hit, I thought, oh no, what's gonna happen?

Tamika Heiden:

Because universities suddenly said, we don't have any money and people were,

Tamika Heiden:

were a bit fearful about what was gonna happen that didn't end up eventuating.

Tamika Heiden:

I'm still here that in, in fact, it turned out to be quite a positive thing

Tamika Heiden:

in the end even though it was a challenge.

Tamika Heiden:

I think I've been kind of lucky 'cause when I think about it now

Tamika Heiden:

and as I talk about it, I feel like those challenges are so, like little.

Tamika Heiden:

I'm sure there's been others.

Tamika Heiden:

I just, maybe I've just buried them so deep.

Sarah McLusky:

I think though you say little challenges, but I actually, the

Sarah McLusky:

more I do this kind of work and the more people I talk to, I think the, the stuff

Sarah McLusky:

that we've got going on in our own head is often by far the biggest challenge.

Sarah McLusky:

So when you see those issues you had around imposter syndrome,

Sarah McLusky:

around this sense of identity.

Sarah McLusky:

You know, who am I if I don't do this thing, if I go and do something different?

Sarah McLusky:

I think those for, for everybody.

Sarah McLusky:

I mean, the people that I, that I often do talks and things for, you know,

Sarah McLusky:

PhD students who are thinking about doing something different and, and not

Sarah McLusky:

continuing in academia and, and they're like, well, who am I if I'm not a

Sarah McLusky:

researcher in this, you know, an expert in this philosopher or whatever it is.

Sarah McLusky:

And so I think that identity piece is really huge.

Sarah McLusky:

Absolutely huge.

Sarah McLusky:

So it can seem like from the outside that it's not a huge challenge, but

Sarah McLusky:

actually those are exactly the sorts of things that keep people stuck.

Sarah McLusky:

And so the fact that you've worked through them I think is, is again,

Sarah McLusky:

that's overcoming a big challenge.

Sarah McLusky:

Very definitely.

Sarah McLusky:

Yeah.

Tamika Heiden:

I think, and I think there are definitely

Tamika Heiden:

things that are attached to time.

Tamika Heiden:

I think now.

Tamika Heiden:

If I think about my identity, I refer to myself as an academic in some circles, but

Tamika Heiden:

it's definitely not tied to my identity.

Tamika Heiden:

I think now my identity is definitely tied to running a business.

Tamika Heiden:

So it's the next step or being a consultant, however you wanna pitch it.

Tamika Heiden:

But it's the next step now.

Tamika Heiden:

And, and it's quite funny, I dunno if you have it in, in the UK, but

Tamika Heiden:

when we arrive back in Australia, when we've been overseas, we have

Tamika Heiden:

to fill in these forms and the form always says, what's your occupation?

Tamika Heiden:

And I always grapple with what is my occupation.

Tamika Heiden:

And I used to put researcher back in the day and, and then they would ask

Tamika Heiden:

you questions at the, at the border, like, oh, what do you research?

Tamika Heiden:

And now I've often been putting entrepreneur, I figure it'll

Tamika Heiden:

ask a different question.

Tamika Heiden:

I don't know if that's what my occupation is.

Tamika Heiden:

Business owner, jack of all trades, who knows?

Tamika Heiden:

But it's an interesting one to think about.

Tamika Heiden:

What is my occupation, I guess when you kind of do all these things?

Sarah McLusky:

Yeah.

Sarah McLusky:

And how do all this almost like, well, I think all of us are a

Sarah McLusky:

bit of a Venn diagram, aren't we?

Sarah McLusky:

Of all these different overlapping parts of who we are and what we do.

Sarah McLusky:

But no, I have faced exactly the same problem where I'm like, yes, what do I do?

Sarah McLusky:

What do I do?

Sarah McLusky:

I don't know, but yeah.

Tamika Heiden:

You work it out when you grow up.

Tamika Heiden:

I'm still working it out.

Sarah McLusky:

That's exactly one day when I grow up, I'll figure it out.

Sarah McLusky:

So speaking of all those things that you've gone through and, and forming

Sarah McLusky:

this new identity as a business owner, if there was anybody else either listening

Sarah McLusky:

to this who's either thinking about, just thinking about making a big change in

Sarah McLusky:

what they do, you know, whether that's moving from academia into something

Sarah McLusky:

completely different, whether it's starting their own business, is there

Sarah McLusky:

any advice that you would give them?

Tamika Heiden:

Yeah, they might not wanna hear it then.

Tamika Heiden:

No.

Tamika Heiden:

There's lots of advice.

Tamika Heiden:

There's lots of advice, but I, I do like to laugh about it.

Tamika Heiden:

I think I would say be patient.

Sarah McLusky:

Mm-hmm.

Tamika Heiden:

Things do not happen instantly.

Tamika Heiden:

Maybe start something as a side hustle before you take a leap.

Tamika Heiden:

I was fortunate I had support of, my husband has a job, so I had a

Tamika Heiden:

capability to be able to take a leap.

Tamika Heiden:

But if you don't have that backing, then start as a side hustle and be patient.

Tamika Heiden:

Grow things slowly.

Tamika Heiden:

I think finding your people, that's a big one.

Tamika Heiden:

So for me, as I said to you when I did knowledge translation, I thought

Tamika Heiden:

I found my people, which was great.

Tamika Heiden:

But when I started my business, I started on my own again, and what I realised

Tamika Heiden:

is I had to find my people in business.

Tamika Heiden:

And so I found mentors and coaches and really seeking out, as you grow and you

Tamika Heiden:

do new things, who are your raving fans?

Tamika Heiden:

Who are the people who are your cheerleaders that are cheering you on?

Tamika Heiden:

So whatever it is you choose to do, whether it's business or something else,

Tamika Heiden:

get training and surround yourself with other people who maybe have been there.

Tamika Heiden:

People who pull you up.

Tamika Heiden:

We have this saying in business that you are, you are the sum of

Tamika Heiden:

the five closest people to you.

Tamika Heiden:

So you need to make sure that those five people are pulling

Tamika Heiden:

you up, not pushing you down.

Tamika Heiden:

The other one is be generous.

Tamika Heiden:

The more you give people, the more you get in return.

Tamika Heiden:

When I started this, I was, a bit green.

Tamika Heiden:

I really thought that you shouldn't share anything because if you

Tamika Heiden:

give away all your secrets, no one will pay you for your help.

Tamika Heiden:

And what I realised, and this is again speaking of, you know, webinars

Tamika Heiden:

and summits and things that, that I do that I don't charge for.

Tamika Heiden:

The more of that that I do, the more people who come and speak to

Tamika Heiden:

me because they wanna hear more.

Tamika Heiden:

And it's that opportunity, but I also think be genuine.

Tamika Heiden:

I, I used to think, you know, we would say fake it till you make it.

Tamika Heiden:

And it's a really interesting thing to do it.

Tamika Heiden:

And I think we do that a little bit to hide that imposter

Tamika Heiden:

syndrome, you know, let's fake it.

Tamika Heiden:

But what I have realised, very, maybe slowly, or maybe as I've gotten

Tamika Heiden:

older, I've just gotten a bit more reflective on all of this stuff, is

Tamika Heiden:

that it turns out that really being authentic is the most attractive

Tamika Heiden:

quality, people are looking for that.

Sarah McLusky:

Mm-hmm.

Tamika Heiden:

attract people to you, you you, that helps you to surround

Tamika Heiden:

yourself with those right people and find, other people who can support you.

Tamika Heiden:

If you're just really authentic, if things aren't going well, you need people.

Tamika Heiden:

You can say it's really not going well.

Tamika Heiden:

If things are going well, you need people you can jump up

Tamika Heiden:

and down and celebrate with.

Tamika Heiden:

But it shouldn't just be a, I have to be okay all the time.

Tamika Heiden:

We have this saying in business, you know, every time you meet a fairly new business

Tamika Heiden:

owner, you'll say, how's it going?

Tamika Heiden:

And they'll say, oh yeah, it's great.

Tamika Heiden:

Really great.

Tamika Heiden:

But you know, that.

Tamika Heiden:

You know, they're not being honest with you necessarily.

Tamika Heiden:

And it's great when you meet people and they can go, well, it's

Tamika Heiden:

okay, but I wish it was better.

Tamika Heiden:

Or, well, they can say, actually, it's been really bad, so I think,

Tamika Heiden:

surrounding yourself with the right people will allow you to be more genuine.

Tamika Heiden:

But yeah, be, be open and willing to learn and to do things differently and

Tamika Heiden:

to self-reflect and to find people you can reflect with and take on all of

Tamika Heiden:

those challenges, I think is probably the, the number one thing I'd suggest to

Tamika Heiden:

anyone who wants to change their career.

Sarah McLusky:

Oh, that sounds like really good advice.

Sarah McLusky:

Thank you for that.

Sarah McLusky:

And then speaking of, of changing things, I do like to ask all my guests, if

Sarah McLusky:

they had a magic wand, what would they change about the world that they in?

Sarah McLusky:

So what would you like to do with your magic wand?

Tamika Heiden:

Oh, I would like to create more hours in a day.

Tamika Heiden:

More weeks in a year.

Tamika Heiden:

More minutes in an hour.

Sarah McLusky:

What would you do with them?

Tamika Heiden:

Oh.

Tamika Heiden:

I'd probably still just work, which is very, very sad.

Tamika Heiden:

I feel like I would like to do and achieve so much more, and I think

Tamika Heiden:

that's a really bad hangover from being that A type personality that

Tamika Heiden:

you know, wants to, is driven.

Tamika Heiden:

I, I think, but to be, I guess, a bit more serious.

Tamika Heiden:

One of the things, if I think about it, that I'd really love

Tamika Heiden:

to change in the world that I'm working in and in my sector.

Tamika Heiden:

I'd really like to change funding and the success landscape of

Tamika Heiden:

academics and researchers.

Tamika Heiden:

I'd like to make it a bit easier.

Tamika Heiden:

So I guess I'd, I'd like to have more influence on how the funders

Tamika Heiden:

are structuring what they're asking for, managing peer review.

Tamika Heiden:

Because in an ideal world, I'd really like to see a bit more of a, a better

Tamika Heiden:

or a more fair system that is helpful to the sector, and I guess I'm speaking

Tamika Heiden:

really specifically in the Australian context on this because that's

Tamika Heiden:

where most of our work on that is.

Tamika Heiden:

But really I'm seeing that good work is being dismissed or not

Tamika Heiden:

funded purely because of the system, not because of the work in itself.

Tamika Heiden:

And for me, that is really heartbreaking because my entire purpose and reason

Tamika Heiden:

for being as a business owner in this space is to make sure that

Tamika Heiden:

those academics can have an impact.

Tamika Heiden:

And the only way they can do that is to remain in academia and do great work.

Sarah McLusky:

Yeah.

Sarah McLusky:

I think that it is interesting to see the conversation around this and to see some

Sarah McLusky:

of the experiments that, that people are trying around how you distribute funding.

Sarah McLusky:

But I think it's an ongoing challenge isn't it?

Sarah McLusky:

So.

Tamika Heiden:

It really is.

Tamika Heiden:

And I, I, you know, I often joke, and every now and again, someone agrees with

Tamika Heiden:

me, but I do just think, you know, once we decide that something is a, a good

Tamika Heiden:

application and it's fundable, it should just be a lottery because we've gotta

Tamika Heiden:

remove the bias out of these things.

Tamika Heiden:

We, I think there's so much change.

Tamika Heiden:

And that's the other thing, and we see this a lot, is all the changes

Tamika Heiden:

that happen every time there's a new grant or the same grant, but the next

Tamika Heiden:

year, the changes, they're always moving the goalposts for people.

Tamika Heiden:

And I feel like people are spending so much time writing these grants that

Tamika Heiden:

they could be using, doing the work.

Sarah McLusky:

Yeah,

Tamika Heiden:

that's where I start to get frustrated.

Tamika Heiden:

So, you know, it's, something's gotta change.

Tamika Heiden:

I don't know it, it probably won't in in my time, but

Sarah McLusky:

I think there is a couple, I've seen a couple of reports recently

Sarah McLusky:

where people are trialing a lottery system and it does seem to be, you know,

Sarah McLusky:

where you have to meet a certain quality threshold, and then after that it's a

Sarah McLusky:

lottery because there is this challenge.

Sarah McLusky:

I mean, again, in the UK all the research funding is concentrated.

Sarah McLusky:

You know, it's, it's like create a system where the people who are

Sarah McLusky:

good at it then are, get better at it, get more money, get more money.

Sarah McLusky:

You know what I mean?

Sarah McLusky:

And it kind of snowballs whereas the other stuff just gets a bit lost.

Sarah McLusky:

So, yeah.

Sarah McLusky:

So it's interesting we shall see what's happened, but I mean, that's

Sarah McLusky:

something that I've seen people talking about for or maybe five years and

Sarah McLusky:

now it's actually starting to happen.

Sarah McLusky:

So yeah, maybe with our, in our lifetimes, we might see some of it come to fruition

Tamika Heiden:

Fingers crossed, fingers crossed, and before all the

Tamika Heiden:

great researchers just give up and I don't know, go start a business.

Sarah McLusky:

Yeah, maybe just everybody be doing private research

Sarah McLusky:

or something, I don't know.

Sarah McLusky:

But anyway, thank you so much for your time.

Sarah McLusky:

We should think about wrapping up, especially because we are

Sarah McLusky:

recording this on a Friday evening, which is very good of you, Tamika,

Sarah McLusky:

because of the time difference.

Sarah McLusky:

It's a Friday evening for you.

Sarah McLusky:

So if people want to find out more about you, your events, get in touch, where are

Sarah McLusky:

the best places for them to go and look?

Tamika Heiden:

Well, we are on X now, I guess it's called rather than Twitter.

Tamika Heiden:

We are on BlueSky.

Tamika Heiden:

You can just put in Research Impact Academy across any of these channels.

Tamika Heiden:

I'm on LinkedIn under Tamika Heiden.

Tamika Heiden:

We have our company page as well, Research Impact Academy.

Tamika Heiden:

We're on Instagram, I believe.

Tamika Heiden:

We're on Facebook.

Sarah McLusky:

All the places.

Tamika Heiden:

We are in all the places.

Tamika Heiden:

We do have a YouTube channel, so maybe that's a nice place to start as well.

Tamika Heiden:

But I don't know if you give any little links with the the notes, but

Sarah McLusky:

the links in the, I'll put all those links

Sarah McLusky:

in the show notes so people can

Tamika Heiden:

yeah, and if anyone wants to reach out, we

Tamika Heiden:

can put email there as well.

Sarah McLusky:

Perfect.

Sarah McLusky:

Thank you so much.

Sarah McLusky:

It's been great to hear about all the stuff that you're doing and yeah,

Sarah McLusky:

good luck with the Summit and all the other things you've got coming up.

Tamika Heiden:

Thank you so much, Sarah.

Tamika Heiden:

It's been wonderful to talk to you.

Sarah McLusky:

Thanks for listening to Research Adjacent.

Sarah McLusky:

If you're listening in a podcast app, please check your subscribed and then

Sarah McLusky:

use the links in the episode description to find full show notes and to follow

Sarah McLusky:

the podcast on LinkedIn or Instagram.

Sarah McLusky:

You can also find all the links and other episodes at www.researchadjacent.com.

Sarah McLusky:

Research Adjacent is presented and produced by Sarah McLusky,

Sarah McLusky:

and the theme music is by Lemon Music Studios on Pixabay.

Sarah McLusky:

And you, yes you, get a big gold star for listening right to the end.

Sarah McLusky:

See you next time.

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