Shopping mall loyalty programs are notoriously difficult to create successfully, with diverse needs across merchants, mall operators, and shoppers.

The Galerija Belgrade Mall, which opened in late 2020, and its loyalty programme "Moj Beograd" seem to be doing exactly that. 

Listen to this short summary show to learn all about how this luxury shopping mall developed and funded their loyalty program in a way that's delighting all of the stakeholders involved. 

Show Notes:  

1) Vanesa Jovanovic  

2) Chayya Bassi 

3) Galerija Belgrade  

4) Let's Talk Loyalty Episode 131