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Overcoming the Fear of Selling for Small Business Owners | Growth Engineers
15th November 2023 • Growth Engineers • Atiba de Souza and Dean Issacs
00:00:00 00:22:30

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Ever wondered why non-sales people cringe at the thought of selling? Is it possible to change our perspective on selling in business?

In today’s video of Growth Engineers, we will dive deep into the fears and misconceptions around selling as a small business owner. Join Atiba and Dean as they share insights on how to overcome the fear of selling and develop a sales approach that aligns with your goals and values.

Have you ever felt desperate to make a sale for your business survival? Discover how desperation can impact long-term business success and learn a different approach to selling that transcends the typical pushy tactics and the common mistake of devaluing services and offers practical advice on balancing pricing and client needs. Explore the challenges of creating packages and charging more versus the importance of understanding what the client truly needs.

They will tackle the critical question of how a desperate mentality can impact sales. Gain valuable insights into recognizing and overcoming a desperate mindset, and understand the impact it can have on your sales conversations. Atiba and Dean will also share their perspectives on whether the business owner should ask for the close or if the potential customer should initiate. Get practical tips on navigating the close without feeling pushy.

Ready to transform your sales approach and align it with your goals and values? They will offer actionable advice on integrating core elements from your client engagements into your sales conversations. Plus, discover the power of empathy in creating meaningful connections with your clients.

Don’t forget to subscribe, like, and share to stay updated on more empowering content!

Chapters:
00:00 Intro
01:32 Why do non-sales people not like the thought of having to sell?
03:30 Can desperation hinder long-term business success?
05:40 How to balance pricing and client needs?
11:53 What is the best approach to closing a sale?
17:46 How can experts guide buyers effectively?
18:36 How can I develop a sales approach that aligns with my goals and values?
21:55 Ending

Connect with us on Social Media:
🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/

📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/

📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
TikTok: https://www.tiktok.com/@theatibadesouza
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam

#GrowthEngineers #AtibaAndDean #MarketingStrategy #SalesSuccess #CollaborativeSelling #BusinessGrowth #SalesMindset #EmpatheticSelling #GrowthEngineers

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