One question. A lasting legacy. Andrea almost didn't ask it.

She was afraid it would muddy her donor's renewal.

Her donor, Walter, had given faithfully for eleven years.

He was about to renew his major gift. And he kept asking one thing: "Will this program still be here someday?"

Andrea realized Walter was already having the legacy conversation. She just hadn't joined it yet.

So she asked: "What would you want this program to look like twenty years from now?"

That question led to a renewed and increased gift, and a legacy commitment to sustain the program for years to come.

On this week's episode of The Intentional Fundraiser, "Today's Gifts, Tomorrow's Legacy," I share:

• Why integrating planned giving and major gifts matters so much right now
• Five signals a donor is ready, plus conversation starters that feel hopeful, not morbid
• How to partner with planned giving specialists and donors' advisors

Here's what I'm wondering

What's holding you back from raising legacy giving with your major donors?

Listen to this episode, then share it with a colleague or board member who cares about your mission's future.

More from Tammy Zonker

Author of Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact

Founder of Fundraising Transformed

President of Modern Institute for Charitable Giving

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