Alex Lloro of All Marketing Services cautions not to get overwhelmed by Google Analytics when looking at your website performance. Start with your goals, typically revenue, and define your KPIs (Key Performance Indicators) that you need to focus on. Then set up Google Analytics to feed you that data. You also need to go beyond the quantitative data provided by Google Analytics and augment with with qualitative information that covers the full cycle of your revenue generating activities - online and off. The numbers tell you what happened but not why. So you've got to get beyond the numbers and capture behavioral data on your websites from heat maps and session recorders. Listen to the end for an amazing gift that Alex is offering our listeners.

Show highlights

02:34 Google Analytics is overwhelming and confusing to most business owners.

03:53 Mistakes business owners make in analyzing their website data.

06:01 Turn off what you don't need in Google Analytics and set up a custom dashboard to help you focus.

07:08 Google Analytics gives you quantitative data. Use heat maps and session recorders to capture behavioral data.

09:07 4 steps to implementing a KPI driven process for your website analytics.

10:49 Benefits to a KPI driven data collection and analysis process.

13:35 How to implement a DPI driven approach to website analytics.

15:43 Learn about Alex. Email Alex at alex@allmarketing.co or call him at +1.844.544.3577.

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

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