In this episode of The Five Minute Brand, we explore the role of personality assessments in personal branding. Robyn shares how personal and business brand-building advice often focuses on being yourself, but how this can be challenging to do without guidance. She explains how personality assessments, such as Myers-Briggs Type Indicator (MBTI), DISC, Strengths Finder, and the Fascination Test, can help individuals identify the language to describe themselves and their value.

• Tips on being yourself in building your personal brand authentically
• The role of personality assessments in pinpointing language to describe oneself and their value
• Popular personality assessments, including Myers-Briggs Type Indicator (MBTI), DISC, Strengths Finder, and the Fascination Test
• Choosing the right assessment to help tell a brand's story
• Understanding that personality assessments are just starting point, not be relied on entirely

Links mentioned in the show:

• Media Kit + Links | Robyn Sayles
• Launching Your Success | Brand Programs
• The Fascination Advantage | Fascinate Test
• Take the MBTI Personality Test | MBTIonline
• DiSC® Classic 2.0 Online Profile - DiSC Profile
• Clifton Strengths | Gallup
• Free Personality Tests and Career Assessments | Truity

Mentioned in this episode:

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It's time for the five minute brand, quick and dirty tips for

creating a killer personal brand.

This is not about logos and designs.

This is about telling your story in a way that captures the attention of the

people who are already looking for you.

This is branding from the inside out.

Here's your host, Robyn Sayles.

If you were to Google how to build a personal brand or how to add

personality to a business brand, you're gonna find a lot of advice that tells

you things like just be yourself.

Just be yourself, be you.

Be authentic.

And you might look at those answers and go, yeah, but how?

How the heck do I do that?

If I knew how to authentically explain?

Who I am and how I add value, I wouldn't be freaking Googling

how to build a personal brand.

my friend, the answer that is going to help you tremendously

is personality assessments.

And you may chuckle, and you may think they're garbage and

some of them are quite frankly.

But personality assessments can help you find the language to describe

you, to describe your value.

But Robyn, which one should I use?

I am so glad you asked.

And the answer is, it depends.

It depends on what story you are trying to tell with your brand.

Let me give you a couple of examples.

The Myers-Briggs type indicator or M B T I is one of the most commonly used ones.

It is psychology based.

There's been some research debunking it a little bit.

And I think that's merely because it tries to break humans down

into boxes that are too simple.

We are not that simple.

Humans are more complicated, but sometimes you just need the

simple language to start with.

And so for many brands, businesses, companies trying to build a team,

M B T I is a great starting place.

often used for team building, leadership development, and career counseling.

if your personal or business brand is focused around things adjacent

to those topics, then that's gonna be a good personality assessment

that you could pull language from.

Another one that's used out there abundantly is called DISC.

D I S C DISC is a set of behavioral styles, often used for communication,

training sales or customer service because they help clue us in on.

Behavioral styles of the people that we're working with selling to or trying

to help if you are very sales based or need to quickly and effectively

communicate with a wide swath of people, disk is a really good one to start

with and to pull some language from.

Another one that's out there.

This is more for the corporate peeps that would be strengths,

finders, strengths finder.

I always wanna put a s at the end.

Strength finder is probably the more robust of the three.

really tailored to career development.

coaching and facilitation.

If you're in anything adjacent to career coaching or facilitation, strength finder

is going to be a helpful tool for you to pull language from that will help

you explain to the people who need you.

What it is that you do and how it is that you do it.

And that's my recommendation for these.

You don't use the language exactly.

You don't base your whole personality brand in existence

around these personality assessments.

They're a starting point.

They give you language that you can use and jump off from and tweak and

refine until you find the perfect language for you and your brand.

My favorite one, and it's the one that I use with most of my clients

and most of the teams that I work with is called the Fascination Advantage.

Now the Fascination Test is rooted in science and branding, and it specifically

has a focus on communication, it's going to identify the qualities that

make you fascinating to others and tell you how to talk about those things.

whatever your strengths are, the fascination test is gonna help you

identify them and then give you the language to talk about it in a way

that helps other people understand exactly what they're gonna get

from you and from working with you.

It is like the most.

Epic cheat sheet When it comes to building a personal brand or injecting

your personality into your brand and making sure that it's truly

authentic and captivating and not hard, it's sometimes so hard to figure

out how to talk about ourselves.

And if you don't have the ability to hire a professional like me, these

personality assessments can be a huge leg up in helping you find the language

to communicate and advocate and build a brand.

That really showcases you and your talents and your value.

So I will provide links to all of these in the show notes.

And again, no matter which one you use, they provide the language that

you can start building a brand off of and they will jumpstart you towards

crafting a brand that is uniquely you.

The five Minute brand is brought to you by launching your success, not your average

training because you're not average.

Check out our innovative personal branding programs at launchingyoursuccess.com/brand

Notes from this episode and more can be found at 5minutebrand.com.