This episode features Sarah Wieand, a sales representative at Shires Equestrian with over a decade of industry experience, to discuss "Dealing with Sales Reps Effectively." The conversation explores the evolving role of sales reps in today’s rapidly changing technological landscape, focusing on how retailers can better utilize their reps for success beyond simple order-taking, including inventory management and future industry trends.

WESA Retail Roundup August 13, 2026:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Sarah Wieand of Shires Equestrian
• Presented By: Western English Sales Association

Time Stamps:

• 00:54 - Meet sales rep Sarah Weint
• 02:29 - What Shires Equestrian sells
• 03:18 - Tech changes & rep role
• 04:33 - Social media, live sales, influencers
• 07:35 - Influence vs traditional ads
• 08:22 - Core role of a good rep
• 09:16 - Store visits vs Zoom calls
• 10:43 - How retailers can use reps better
• 12:57 - Inventory help & top sellers
• 14:24 - Communication challenges
• 16:37 - Common retailer mistakes
• 21:37 - First-time WESA attendee tips
• 23:46 - English/Western crossover & new products