Join us live from the 2025 Cruise Summit, as hosts Jack Carter and Will Payne catch up with speakers and delegates to get the inside scoop on this year's key takeaways. The annual event delved into the importance of the "critical" mature market to the future of cruise, how podcasts can be utilised as an effective marketing tool and why the likes of TikTok and Meta are crucial to enticing new customers. We also welcome our new co-host, Rashmi Narayan, who talks to HX's (Hurtigruten Expeditions) Mark Walter about the importance of knowing your customer to ensure repeat bookings and higher conversions.