Episode #88. Series 5! We’re kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer mindset, a true brand transformation requires holistic skills, as we know creating a plan on paper is one thing and successfully leading and delivering it is quite another.
Brand transformation is when a brand goes through significant change in order to regain, strengthen or accelerate its growth. It requires vision, bravery, conviction and buy-in from across the whole organisation - from strategy to operations, culture and tactics.
Abby is joined by guest expert Andrew Geoghegan who is 1 year into his position as Chief Marketing Transformation Officer at PZ Cussons. Previously Andrew was Global Consumer Planning Director at Diageo and has been recognised as one of Marketing Week’s leading FMCG marketers in their annual Top100 list.
Andrew shares his journey so far to turnaround the brands in his guardianship, his approach to transformations and on a personal level what he has learned about himself in this new chapter.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com