Personal beliefs vs business beliefs? Where do we draw a line between the two? Will we lose sales if they get to close? In this episode, Change Creator cofounders Adam and Amy discuss how to put your values into your business & in your marketing without losing the right people who will buy from you! They talk about misconceptions about selling, why people really buy, and if heart-led business = heart-led sales actually works. Take a stand with your brand and be a Change Creator > https://changecreator.com/gobig