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Welcome to the very first episode of The Business of Personal Branding Photography! To kick start, Paula takes us on a trip down memory lane, filling us in on her incredible journey. From growing up surrounded by photography, thinking she’d never follow the same path, to discovering her love of photography, buying the family business, and diving into the world of weddings and eventually portrait photography. After years of amazing experiences and connections, Paula has jumped into the world of personal branding. 

In this episode, Paula shares why she moved from a lucrative wedding studio in Sydney to open a portrait studio in a smaller beachside community to then closing it at it’s height to focus 100% on personal branding,  and offers her pros and cons of transitioning from wedding and portrait photography into the world of personal branding photography. 

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