Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object podcast, he shares how leaders can approach this to build confidence, clarity of thought, and more cohesion in their organisations.

Tune in to get his marketing tips, find out why sales experience is so crucial for advertisers, and learn how to become a servant leader.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net