What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer’s brand experience has on your brand’s reputation.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/building-brand-value

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(00:00) Introduction of Carolyn Walker

(03:27) Punching Above Your Weight

(06:19) Creating Hackable

(12:30) Knowing Your Audience - Liquid Death

(13:13) Putting Brand First

(17:30) Performance Marketing vs. Brand

(25:06) Leadership is Listening

(28:37) A Experience that Shaped Carolyn Walker

(30:26) Carolyn Walker: The Sponge

(31:46) Advice to Younger Self

(33:30) Outro