Join Jonny Ross and Pascal Fintoni in Episode 28 of the 90 Day Website Mastery Podcast as they dive deep into the future of SEO in the age of AI. With insights from the recent Google I/O conference, this episode is packed with valuable advice on how AI-driven search results will impact your website and what you can do to stay ahead.

Key Segments:

1. You Ask, We Answer:

• Listener Question: "Will AI summaries in Google Search results be a problem for SEO?"
• Jonny and Pascal discuss the implications of AI-driven search experiences for users and marketers, exploring how these changes could reshape SEO strategies.

2. Website Stories:

• Featured Story: Website Call To Action Randomizer
• Discover a fun, interactive tool designed to give you actionable website improvements, helping you feel proud of your site once again.

3. The Website Engine Room:

• Pascal's Pick: Snipcast.io – Your AI assistant for summarizing podcast episodes, making content consumption easier and more efficient.
• Jonny's Pick: Boost Spaces – A powerful tool for connecting and synchronizing over 1800 apps, streamlining your data management and automation processes without coding.

4. The Website Call To Action:

• Jonny's Advice: Implement dynamic FAQ sections with accordion dropdowns to improve user experience and reduce support queries.
• Pascal's Tip: Repurpose your best social media content into enhanced 'Best Of Social' roundup articles using AI to drive more engagement and value from your posts.

Tune In Now!

Don’t miss out on this insightful episode where Jonny and Pascal unpack the latest trends from Google I/O and provide actionable tips to optimize your website for the AI-driven future. Listen to Episode 28 of the 90 Day Website Mastery Podcast today!

Subscribe and Connect

• Subscribe to the 90 Day Website Mastery Podcast on your favorite platform.
• Connect with us on LinkedIn:
• Jonny Ross
• Pascal Fintoni

For more details and to join the 90 Day Website Mastery Programme, visit 90 Day Marketing Mastery.

Call to Action

• Try our new Website Call To Action Randomizer at 90daymarketingmastery.com/roll-the-dice.

Transform your website into a powerful business tool with our expert advice and innovative solutions. See you there!

Chapters:

00:00:16

Introduction to Episode 28 - Introduction to the 90 day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.

Introduction to the 9th day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.

00:01:15

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Segments of the 90 Day Website Mastery Podcast - Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.

Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.

00:02:02

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Reflections on the Google I.O. Conference - Discussion about the Google I.O. Conference, the future of Google search results, and the impact of AI on search engine optimization.

Discussion about the Google I.O. Conference, the future of Google search results, and the impact of AI on search engine optimization.

00:03:17

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AI Summaries and Search Results - Exploration of Google's use of AI to generate summaries in search results, potential impact on website traffic, and the implications for search engine optimization.

Exploration of Google's use of AI to generate summaries in search results, potential impact on website traffic, and the implications for search engine optimization.

00:08:17

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Impact of AI on Productivity Tools - Discussion on the impact of AI on productivity tools such as Gmail, Google Docs, and expense form automation.

Discussion on the impact of AI on productivity tools such as Gmail, Google Docs, and expense form automation.

00:18:11

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Boost Spaces App Recommendation - Introduction to the Boost Spaces app, a web app for data consolidation, synchronization, and automation of processes.

Introduction to the Boost Spaces app, a web app for data consolidation, synchronization, and automation of processes.

00:22:29

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Introduction to Snipcast.io - Introduction to Snipcast.io, a tool for creating summaries and key takeaways from podcasts and YouTube videos.

Introduction to Snipcast.io, a tool for creating summaries and key takeaways from podcasts and YouTube videos.

00:24:23

-

Website Call to Action: Dynamic FAQs - Recommendation to use dynamic FAQs with accordion drop-downs to answer people's questions and enhance the user experience.

Recommendation to use dynamic FAQs with accordion drop-downs to answer people's questions and enhance the user experience.

00:27:16

-

Website Call to Action: Enhanced Best of Social Roundup - Recommendation to use AI to create an enhanced best of social roundup from social media posts, repurposing the content for the website.

Recommendation to use AI to create an enhanced best of social roundup from social media posts, repurposing the content for the website.

00:30:16

Hello and welcome. This is episode 28 of

the 9th day website mastery program. I'm

here with my co-host Pascal Fintoni. How

are you Pascal?

Very, very well. I look forward to this

now a lot. There's so much to talk about

about the world of website but also AI,

which is really a thread through today's

episode. Will Barron

It certainly is. And well, we do have a

lot to unpack seeing that the Google I.O.

Conference was only a few days ago. So

there's plenty to talk about. But as

always, we have 4 segments on the 90 Day

Website Mastery podcast. This was the

companion to the 90 Day Website Mastery

program that me and Pascal put on. We

wanted to find a way to continue to share

more advice and insights about making

your website work harder for you. And

ultimately for you to feel proud of your

website. Again, it's that moment that

someone asks for your website address and

you've got that pang in your stomach. Oh,

no, don't have a look. It's so out of

date. It doesn't. It's not on brand

anymore. We want you to feel proud of

your website. And that's what this is all

about. So the 4 segments we have, we have

the you ask, we answer. This week, we're

gonna go into the Google I.O. Conference.

We have website stories. We also have the

website engine room where we give you an

app each that is gonna make your life

easier as a website manager or website

content creator. And of course, you can't

finish a piece of content without the

website call to action. So our fourth

segment and our final segment is always a

website call to action where we give you

1 change or adjustment that you could be

making to your website right now to start

making you feel proud of your website

again. So I'm gonna get started and we're

gonna start with website, sorry, with you

ask, we answer and I will hand over to

Pascal.

["Dreams of a New World"] Thanks again

for doing such a great job to summarize

this short form episode really. This is

more so unlike the UNI. People know this.

We're more long form kind of people. This

is good discipline. And in the Ask, We

Answer, this is really for me a moment of

reflection. So you mentioned that the

Google I.O. Conference, the 3D annual

conference took place where they shared

plans for the future around the search

experience, but also the whole Google

ecosystem and the Android systems as

well. And I was reflecting with a pile of

mine on the conference and praising the

AI solution, but also sometimes thinking,

are we going too far? And then The

question came out of him in conversation

saying, well, I've gone through the

highlights again from the recent Google

I.O. Conference past trial, and it seems

as though the future of the Google search

result would be just AI summaries

throughout the entire mobile phone

screens or laptop screen, the screen,

sorry, and is that gonna be a problem for

SEO? So this is what I wanted to kind of

debate with you because Google, I've

always made the promise to go

multi-modal, to be able to write your

questions, your quest for information,

you can speak it now. As I mentioned many

episodes ago, you can now circle a

particular part of a photo on your mobile

phone screens and get such results.

You'll be able to essentially almost drag

and drop information from different parts

of the Google ecosystem. In fact, during

the conference, that was kind of

interesting, they kind of showcased this

new strapline on the big screen they have

at Mountain View, a kind of Google

headquarters. And the question that the

strapline says follows, looking at my

notes, just ask, and Google will do the

Googling for you. What they're doing now

is that using AI to pretty much, not

second guess, but know what you need and

what you want after 30 years of data

crunching and kind of data kind of

holding. And part of their ambition is to

make, therefore, the access to

information to be without barriers. So,

you know, they've done some amazing work

around accessibility and more. There is

even now a future where people don't want

to have to tap on the screen on their

mobile phone they just have to stare at

the particular button on the website and

it would be seen as an action which I

think is really quite exciting for all

sort of things. But when it comes to

search, what they are promising is to

really accelerate your discovery of

information, your access to knowledge by

creating summaries, summaries in the form

of little vignettes. Imagine a

photography with some overlay text.

Sometimes it'd be just text, sometimes

it'd be short form videos and so on. But

this idea of on the search page itself,

you will have the information you need

and it may not be required of you to then

click on anything to move on to the next

thing. And as a result of which I can

really understand and appreciate where

people will be concerned about potential

risk to website traffic because to date,

and it still happens because this is

gonna be a very slow rollout, you have a

number of such results expressed in

different ways from just text and

hyperlinks to text and videos and more.

And we have to click on it to access

more, to see, to understand more what's

being said here. So this idea of the 0

click era, which has been kind of looming

for quite some time, it feels that we are

now weeks away as opposed to months or

years away?

Well, it's really going to change the

landscape in terms

of how you use the likes

of Google no longer. I mean, we were

never crawling to page 234, or 5 anyway,

let's be honest. But it's about how we're

going to get those results very quickly

and very easily. But the big question is

what it means from my point of view,

because I love SEO, deeply rooted in

search engine optimization. The big

question is what does this mean for

search engine optimization? But I am

pleased to say that if you've been

following what SEO people have been

saying for the last number of years, as

long as you're on the same track, then

actually you're fine. But the question

is, have you been implementing things

that we've been talking about? So that

could be anything from structured data,

which is so important now. I mean, making

sure that Google thoroughly understands

your content, thoroughly understands your

website, thoroughly understands all the

different aspects of the content around

the website. But more so, is your content

helpful? Is your content resourceful? And

as you know, if you're If you are helping

Google understand your content and your

content is helpful or resourceful, then

you're already a million steps ahead in

terms of what AI in Google Search means

for search engine optimization. I'm not

overly concerned. I'm actually really

pleased to hear that what we've been

saying is on the right track.

Yeah, and clearly, you know, and I don't

wish to be, or to come across as unkind,

but if your activities today with regard

to your website and beyond has been the

just enough or they'll do, then yes,

you're going to get caught out.

Absolutely right. But if over the past

few years, you've researched what

information people are seeking out from

the educational side to all the way to

making a purchase decision. And if you've

been driven by this idea of being seen

and heard being helpful and following the

many advice you and I've shared for now

27 episodes and beyond, if you include

the webinars and more, then you are on

track because it remains that those

little summaries, they're just tapping

into your content or everybody's

listening and watching. Google to date,

and I have to say I'm pleased because

that would have been quite a different

scenario. They've never gone ahead and

produced their own information. And

sometimes they've fallen foul of course

of copyright infringement with newspapers

and media companies and so on. So they

still need access to the information

they've chosen to present it in what they

call the multi-model kind of experience.

And if I extend that away from the search

engine results, the conference that I

went to show about the usefulness to all

of us, the operators, I mean, what's

going to happen in terms of the

difference to Gmail and Google Docs and

beyond in terms of the productivity side,

because the assistant will be able to

help you. There was some lovely example

from a unit to put together a

presentation about a subject matter. And

that information is spread across your

inbox and Google Drive and photos and so

on. And the AI will be able to give you

the summaries as they would if it was a

search on Google. I love the bit about

creating your expenses form

automatically. I had to say that. I was

very appealing where again, using the

same function, your receipts could be in

your inbox, could be a scan on photos,

could be an app and that kind of thing,

so long as you've got right permission,

your kind of monthly claims form that we

all hate doing will be populated

automatically. So it is changing, It is

driven by this idea of removing all

barriers to information and knowledge.

And those AI summaries will roll out

very, very slowly. And ultimately, it

will be a summary of the information

you've taken the trouble to produce. But

is that information in line with the

mindset and the psyche and the needs of a

searcher. That is really what is at the

heart of this conversation.

Yeah. And so I'm loving all the

automation, all the reduction of

processes. There's some unbelievable

stuff that you can do with AI and Google

was certainly showcasing some of that.

But I think the 3 practical things that I

think website owners should be either

continuing to do or implementing

immediately is what I've been talking

about for a number of years now, which is

schema. So really utilizing Schema across

your entire website to inform Google what

your content is about, what your business

is about to understand, to be able to

label all of your content in the

structured way that Google understands

it. The second thing is, are you

answering people's questions? So what are

people typing in? What are their FAQs?

And what are people asking Google?

Because if you're not answering those

questions, then you've got no chance of

appearing in that generative AI at all

and being on, never mind page 1, but the

top of the listing. So are you answering

the questions? And 1 of the things that

I've been doing a lot of this week is

using Search Console, Google Search

Console, to identify questions that

people are typing into Google that end up

on 1 of my websites, whether it be 1 of

my websites or 1 of my clients' websites.

And you can do some very clever queries

within Google Console to find phrases

where perhaps it includes the word how or

where or what. So you know it's a

question. You then identify the questions

that are bringing traffic to your

website. You then find out the page that

Google's serving and find out whereabouts

you rank. And if you're ranking in

position, sort of perhaps let's say 12 to

30, a bit of optimization, you could

easily break into page 1. And if not,

start breaking into the higher results so

that you're ready for that AI experience

where someone does a search, Google

believes you're relevant and starts

sharing your content. So are you

answering the questions? Going back,

there was 3 things. The schema, are you

answering questions? And my second point,

my sorry, my third point is the language

that you're using on service and product

pages. So perhaps Googling your service

or Googling your product, seeing what

results are coming up on Google and

having a look at the content that are on

those websites and understanding the way

it's been written in terms of has it been

written in first party, second party,

third party? How is it answering the

solution that someone's searching for and

are you using a similar language or

actually are you using something

completely different and that is why

you're not ranking on page 1 for Google.

So nothing's really changed here, but you

need to have been doing what we've been

saying for a long time and implementing

it as soon as possible.

And if I quickly add 1 and move on to our

next segment, if you've been producing

videos for a while and bear in mind this

idea of creating highlights and segments

and by size displays of those videos on

Google search results and beyond, go back

to your best performing videos and work

on those chapters. Educate YouTube owned

by Google about the which bit are you

answering the question? It could be a 20

minute conversation and you've answered

literally in that time, 3, 4 questions,

spell them out and sometime even in a

copy of the YouTube for Johnny's advice

and write the question as a chapter title

as the words used by your audiences.

Don't forget to optimize the photography

as well. And if you need to add more

photography to make the information even

more understandable by both visitors and

the search engines. We need to go back. I

think we might talk ourself into doing a

special recording of this podcast for

just a Google IE because there was so

much more to say. But for now, time is

against us and let's move on to our next

segment where we have a special

announcement, website stories. Now it's

interesting because you and I wanted to

wait a bit longer before this

announcement because not so long ago we

shared our wonderful ebook, the wonderful

ultimate website toolkit with 50 apps and

solutions selected carefully by Johnny

and I. So if you haven't already, Johnny

will in a moment will share the hyperlink

for you on this video and we'll put it in

shorts as well. But you know, this is

free to download. 50 apps and online

solutions to make you feel proud of your

website again. And we've been working on

something else. I wouldn't read Johnny

behind the scenes. And I'm so, so pleased

to announce, and you can describe a bit

more about how to use it. Announced to

all of you, the website culture action

randomizer.

So yeah, for the ebook, it's literally

90daymarketingmastery.com forward slash e

hyphen book. But as Pascal has just

insinuated, we've just launched the Roll

the Dice action randomizer. So it's

90daymarketingmastery.com forward slash

roll hyphen the hyphen dice. We'll put

the URL in the show notes. And this is

taking all of our call to actions that

we've been giving you over the series.

There's been 27 episodes or on 28 today.

And putting them, it's that 1 change or

adjustment that you could be making to

your website right now that can start

making you feel proud of your website.

And the point of it is you've no idea

what we're going to suggest until you

click that button and roll the dice and

see what comes up. And the beauty of it

is, is we've done, we've practiced what

we've preached. We've taken our, these

aren't long form podcasts, as Pascal said

right at the beginning. It's a short form

podcast, but it's still 30 minutes. We've

taken the segment of exactly where we

talk about that 1 call to action, and

we've bite sized the whole thing down. So

the moment you click roll the dice, you

find that 1 example and you'll not just

see the text about it, but you'll find

the video of us talking about it. So all

you need to do is just Keep rolling that

dice and applying these actions across

your website and you'll soon feel proud

again.

What is interesting about the design that

we put into it is the instruction is very

easy to follow, is very short and sharp.

So you can literally put in your diary a

half hour to an hour just to adjust a

website and surprise yourself and your

colleagues and go, I don't know what

we're gonna do, but it's gonna be

something that is gonna be easy to apply

because we know that Johnny and Pascal

have got our back and let's roll the dice

and see what happens. You could do this

every week. That means that right now you

have a year's worth of adjustments that

you can do by putting the time in the

dime, which I think is important. It's

not something you can just do. I mean, I

want people to have fun, Johnny, and use

the interaction, but this idea of put the

time to 1 side and today I'm going to

make that small change and work with my

colleagues and all partners. And I think

the idea of not knowing what that is, it

gives you a bit of a free sauce. They say

where I come from, but also you're going

to surprise yourself. And I think that

can be easier than going through a long,

long list of 50 instructions and trying

to make sense of them.

I love the idea at your weekly marketing

meetings to literally roll the dice and

reveal an action that you can then

discuss in that meeting and implement

that week and doing 1 a week. I love that

idea. That is absolutely brilliant. Gold

dust.

Absolutely. Now here it is. Please, all

of you go and visit that section of the

website, Roll the Dice for the website,

Culture, Action and Randomizer, and then

get in touch when you've completed 10.

Jordan and I want to hear from you, give

us a list of the 1 you've gone ahead,

show us obviously how you changed your

website, and then once you've done all

10, we will have another surprise for

you.

And now we're gonna move on to the

website engine room.

Now in this section of the show, we share

1 app, 1 software solution, maybe a piece

of kit that can help us be better at

website content creation and general

website management. And Jonny, what is

your selection for this episode?

So for this episode, it is an app called

Boost Spaces. It's a web app. It's a

desktop web app, Boost Spaces. They were

bought out by make.com. So I don't know

if any of you have heard of make.com. You

could either go down the make.com route

or the boost spaces route, they're pretty

much the same app behind the scenes. The

point of this is that this is Zapier or

if this then that, but up a massive step,

up a huge step. And you've got the

ability to be able to connect more than

1,800 apps into pre-made cloud data

modules. You can consolidate data, create

single source of truth, and you can

synchronize your data back without any

coding and just in a few clicks. So this

is sort of taking, if this happens, then

do this. So there's loads of automation,

loads of processes. So Think about this

in 2 different sides of the coin. You've

got the side of the coin, which is sort

of the automation. If this happens, make

this happen. And as I said, you can do it

with drag and drop and a few clicks and

you can connect so many different apps to

do different things based on different

events. But on the flip side, the whole

CRM data, sales pipelines, product data,

any data that you have that you might

have across a number of different

systems, This is 1 system that can

consolidate all of that data and find

commonalities and join dots between the

data. And whether you use that to

cleanse, whether you use that to enhance

processes, enhance sales teams, enhance

internal HR, all sorts of different

things, taking your CRM, your all your

different data sets, putting it into 1

place and being able to have that 1 place

to deal with the data but also to feed

some of the findings back to some of

these different apps. So it's completely

changed my world in terms of automation

and process. Highly recommend it, boost

spaces. And it's a move on from Zapier in

a huge way. Super. And I'm sorry to

interrupt here. I feel I'm so passionate

that, you know, I must be on commission,

but I'm not. And all of these apps, we're

not, are we?

We're not. You know, someone was saying

to me, so that ebook you mentioned,

Pascal, you must be making a fortune. So

no, We're far too generous with our time.

There's no hyperlink giving us a few

cents here or there, maybe 1 day. Now

listen, this is great. And our

recommendation, you and I kind of help

with being sometime in training mentoring

mode, start with pen and paper or

whiteboard, just map it out first and

you're gonna be working so much faster on

boost spaces. So here's a scenario for

you. About a week or so ago, I was sent a

link to a podcast episode, an hour

conversation between 2 great experts. And

I don't know about you, but my podcast to

be listened list is as long as my Netflix

watch list. It's just I need to find a

way to clone myself and so on. So I was

like, oh, drat, this sounds super

interesting, but I just don't have the

time. Or more importantly, would it be a

waste of my time? I was thinking there

must be a way to get a quick summary of a

podcast. It's easy on YouTube because you

can read the chapters, you can kind of

fast forward whatever, but podcast is

tweaking. And I wanted something that

easy. I didn't want to go into the

Descript RAM or Headliner, things we

mentioned before. And I came across this

great little tool called Snipcast.io,

which was actually an invention from a

young developer, we should not encourage

the kind of younger developers out there,

Mikael Svartveit, I hope I'm pronouncing

this correctly. And what you do is quite

simply, you copy and paste, let's say,

the URL from Spotify into this dashboard,

it's a web-based application. And then

within moments, you get an email into

your inbox with the key takeaways and the

summaries. And I was definitely

encouraged to go, brilliant. I can

really, I want to listen to this now. I

have my takes bank summary and I'm very,

very encouraged. And this works as well

with YouTube videos, which I thought was

really, really impressive. So you have a

free plan and then you have the kind of

monthly as you can imagine. But you can

see the many applications. So maybe

you've been a guest on the podcast and

it's been a while back and you want to do

a bit of a repurposing on your own

website. You don't want to have to listen

to the whole interview and people don't

have to listen to themselves anyway. So

what you can do is copy and paste your

URL on snipcast.io and get a summary and

the key takeaways, well organized, really

well thought out that you can then

re-edit or maybe ask AI to support you

for a bit more repurposing and put on

your website. Maybe you want to do a

repurposing of a podcast you've enjoyed

thoroughly as part of your blogging

activity. So you can then embed the

podcast player or the YouTube player, and

then you can have that key takeaways. So

snipcast.io was really well thought out,

great kind of UX, and I can see that

there'd be many, many uses for it.

Fantastic. 2 great apps for you to

consider and to try out, ultimately to

help you as website managers be more

effective, more productive and start

feeling proud of your website. Let's move

on to the website call to action.

Johnny and I are gonna recommend the 1

change, the 1 adjustment that's going to

make life much easier for you and make

you feel proud of your website again.

Johnny, what is your selection for this

episode?

Well, This 1 fits nicely with Google's IO

conference last week in terms of how they

are introducing AI into search. And it's

about, are you answering people's

questions? We've talked about having FAQs

across your site on many occasions, on

product pages, on service pages. But what

I'd like to introduce is how those FAQs

are presented. I'm thinking about using

accordion drop downs. So dynamic, a

dynamic FAQ section where you're pulling

relevant questions onto relevant pages

and having them set out in a way that

makes it so easy to access, you know,

potentially reducing support queries and

speeding up clients and potential clients

finding the right fit and really

beginning to understand if they can trust

you. So answering people's questions, but

making it look nice using accordion style

where you've got that plus and minus

where you can open and close. And as I

said, using dynamic FAQs so that perhaps

you've got WordPress or whatever system,

content management system you have, where

it's very easy to place certain questions

on certain product pages or certain

service pages and just speeding up that

process and making it easy to answer the

frequently asked questions that your

potential clients or clients are asking.

We keep saying it, you know, to be seen

and heard being helpful. That's really

what this is all about. And interesting,

I think the FAQ as a concept, as many as

appear in some website culture action

quite a few times, but there's a reason

for that. Visitors really seek it out to

begin with. And this definitely is your

head moment from Johnny reward. It's

obvious to me that this type of content

is rewarded by higher visibility on

search engines. So my culture action

actually came as a result of a coaching

session where I felt I had to apply a bit

of tough love as 1 time you have to. So

we were discussing with a client, the

website progress, particularly in and

around the blogging, and they had to

confess that they'd not met some of the

deadlines and that kind of things. But

then interestingly, they've been,

however, fine with social media. So I

kind of get it. I understand that the

environment is a lot more inviting and

charming to do things on LinkedIn and

Facebook and now X because it's changed

recently as you well know. So I say,

okay, I can use that, but you cannot kind

of put that content on social media and

then neglect the website, Unacceptable.

But what you could do is any of you, if

you shared recently, let's look at the

month that was, and you've shared some

interesting news or tech, answered some

questions, But the vast majority of your

network would have missed that because of

the infamous algorithm and time of day

and all that kind of stuff. So what you

could do is use AI to convert these kind

of social media posts into a enhanced

best of social random. Let me explain

what I mean. So a few years ago with that

AI, what you would have done is copy and

paste maybe the content of the post, or

maybe you've embedded by putting the code

of the post into your kind of blog. And

you would have done something, okay. You

say, here is the post you may have

missed. But what you can do now with AI

is go back to the social media post and

ask AI to extrapolate maybe the key

takeaways or to extrapolate the top

actions that should be derived from the

news item or the kind of follow-up

questions 1 should have about this new

tech. So that's what I mean by an

enhanced best of social roundup. You

know, you've done the work, you've

published what you want to publish on

LinkedIn, Facebook, Twitter, Instagram,

and all the others, and you use AI to

expand upon the point you were making.

And that becomes, like I said, the best

of social roundup to go on your website.

And again, using AI, we love it and why

not? And I love the idea of literally

just pasting some of your social content

and turning that, repurposing it,

repurposing it, and making sure that you

are taking the best bits, that helpful,

the resourceful stuff, and helping your

clients and potential clients find it.

What another great episode packed full of

stuff. We've unpacked Google IOs

conference, although we've not given it

as much space as it really needs. We've

unpacked small parts of it. And as Pascal

said, we may end up doing another podcast

to unpack it a bit more. But the part

that we were very interested in today was

all about AI in Google search and what

that means for your search engine

optimization. We've tried to reiterate

that this is about making sure that you

continue to be helpful and resourceful.

Those are the 2 things to be thinking

about. Is your content helpful? Is it

resourceful? We've shared some great

apps, some great tips. We of course have

launched our roll the dice action

randomizer. If you are in a marketing

meeting and want a bit of inspiration on

how you can start feeling proud of your

website again, roll that dice, get an

idea, share it in the meeting, put it in

practice that week. And once you've done

10, let us know. And we may have some

surprise for you. It's been a great

episode. This is the audio companion to

the 90-day website mastery program. For

more information please visit

90daymarketingmastery.com. You'll be able

to book a discovery call with either

myself or Pascal. We'll be back with

another podcast episode very soon. In the

meantime, feel free to share your

questions or your preferred apps. Let us

know about the random actamizer and

whether you've put things into place.

We'd love to know and we'd certainly give

you a shout out, but it's bye for now

everyone. We'll leave you with a fun

video and audio montage whilst you go

through your notes and actions. Pascal,

it's been great seeing you as always, and

I shall see you soon. Take care everyone.

Bye everyone. Bye bye.

Hey! Whoa! Hey! Thanks for watching!