Next time you put a podcast on, have a proper look at who the guests are. Once you start counting, you can't stop, and it tells you something a bit uncomfortable about whose turn it actually is to talk.

This one's me working out loud on something I've been saying for years without fully understanding it myself. Ten years running a podcast agency, and it took me until this week to properly clock the pattern that was hiding in plain sight. Once I saw it, I couldn't unsee it.

I share the number I worked out that genuinely stopped me in my tracks, why starting your own podcast was never only about your voice, and the one small thing I want you to do today before you talk yourself out of it again.

It'll take you less time than the scroll you were about to do instead. Go on, press play.

New Pod Shot every weekday. Come and find me over on Instagram and TikTok: @lynsaymakeswaves