Dennis Geelen is the founder of a Zero In, a boutique consulting firm based in Ontario, Canada whose mission is to help as many businesses and organizations CONQUER INDIFFERENCE! (How cool is that mission!)

Dennis is also the author of The Zero In Formula, a book that delivers a framework to deliver customer-centric innovation in a clear, and easily implemented way. It's a must read for any business leader, not just those in customer (CX) or employee experience (EX).

In this episode, Dennis and I cover:

1. Why he wrote and book and started his consulting company
2. His framework behind the Zero In Formula
3. The 9 most expensive words in business, "Because this is the way we always do it" and how to change that
4. Dennis' five principles of innovation
5. His view on the four core skills that bring together CX & EX, plus other skills like data or tech that play into the equation

This episode is chock-full of insights and take-aways that you can start to implement right after listening to the show. And while this is not an ad for Dennis' book, it's a great read and I recommend it.