When Sarah Jones launched My Anxious Dog, her business dedicated to selling yellow space awareness products, people said there was no point in them.

At that point, eight years ago, the concept of a dog in yellow symbolizing anxiety and the need for space was relatively unheard of.

Sarah knew the vital role these products played for anxious dogs and their owners, because of her experience with her own anxious dog, Cocker Spaniel Bella.

Instead of giving up, people being dismissive made Sarah determined to push ahead and educate every dog owner about Dogs In Yellow.

Sarah started Dogs In Yellow Day on March 20th annually and now people all over the world know about her mission.

In this episode, Sarah reflects on her business's growth and what happens when you step out of your comfort zone.

Key topics and timings:

1.44 - Sarah talks about how she started her business selling yellow space awareness products.

4.13 - The steps Sarah has taken to grow her business.

5.14 - Navigating social media as a business owner.

7.21 - How using the products she creates herself helps Sarah with promotion on social media.

10.18 - Sarah shares the impact of her husband Matt’s cycling accident.

17.48 - Making the decision to get help with My Anxious Dog.

21.50 - How her Dogs In Yellow awareness Day on March 20th spreads awareness about yellow.

26.52 - How having supportive people around her helps Sarah keep moving forward.

29.18 - Sarah’s Dogs In Yellow impact report and the response from over 1000 pet owners.

32.38 - The scariest thing Sarah has done to get her business noticed and why wearing yellow is an ice breaker.

35.09 - Sarah’s reflections on the steps she’s taking to grow her business and documenting her wins.

37.18 - Why focusing on her mission makes talking about her work less daunting.

38.18 - How thinking about Bella helps Sarah when she needs to be brave.

41.02 - How being in a positive and supportive community makes a difference.

42.02 - Sarah’s advice for anyone held back by a lack of confidence.

43.42 - Where to find out more about Sarah and My Anxious Dog.

Find out more about Sarah

Visit Sarah’s website: www.myanxiousdog.co.uk

Follow My Anxious Dog on Facebook: https://www.facebook.com/myanxiousdog 

Connect on Instagram: https://www.instagram.com/myanxiousdog/

Join the Yellow Army Facebook Group: https://www.facebook.com/groups/215979409295118

Links mentioned in this episode:

Come along to the free ‘Feel comfortable and confident talking about your pet business’ on August 31st 2023 at 7pm.

Register here:

https://publicityforpetbusinesses.mykajabi.com/confidence-workshop

Find out more about Pets Get Visible membership:

https://publicityforpetbusinesses.mykajabi.com/pets-get-visible