A masterclass in suspense, story-telling and characterisation, 'Jaws' still mesmerizes audiences nearly 50 years after its release and launched the career of Steven Spielberg into orbit.
Pascal Fintoni and Roger Edwards look back at the fascinating marketing campaign, from a simple but iconic poster to a book tie in and media/PR tour plus a series of TV slots. Lots of lessons from this 70's masterpiece that is linked to the invention of the summer blockbuster!
Originally recorded on Pascal's birthday for episode 55 of 'Two Geeks And A Marketing Podcast'.
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About the Film Marketing Academy
It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:
- '70s and '80s Classics
- Action and Adventure
- Horror and Terror
- Sci-Fi and Fantasy
- Thriller and Mystery
- Comedy and Drama
New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!
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Follow us online for bonus content on film marketing and promotional tactics from across industries:
The Film Marketing Official Website
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Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.
Until the next time, continue to make your film marketing campaign better and faster.
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The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.
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