How to run a thriving Facebook group (without the headaches) with Sam Hill

Episode 72 • 1st July 2021 • Your pet business content your way • Rachel Spencer

Are you thinking of setting up a Facebook group for your pet business?

Maybe you already have one and it’s a little bit quiet so you want to get it going again?

Or you’ve got a group and you’re putting loads of time and effort into it, but you’re feeling like you’re getting nothing back?

Perhaps you’re worried that it’s turning into a nightmare and you’re not sure whether you want to carry on with it.

Facebook groups can seem like a bit of a beast to tame sometimes, and it’s really easy to feel overwhelmed and overworked by them.

That’s why I spoke to Samantha Hill, a Facebook group expert.

In this episode, she shares how to set up a Facebook group, how to put rules in place and how to get the right people to join.

You'll learn her secrets to how to keep people in there and keep them entertained.

Plus the difference between paid and free groups and how you can make money from Facebook groups.

Key topics and timings in this episode:

0.19: Who is Samantha and what you will learn in this episode

2.04: Samantha’s background

2.58: What type of clients Samantha supports as a community manager

3.39: The difference between a facebook group and page

5.07: What are Facebook groups good for?

5:35: What are Facebook groups good for?

6:31: Why it’s important for product pages to have a Facebook page

8:24: When does having a group work for pet businesses and examples of pet businesses with groups

11:04: What if you’re starting your group from scratch?

12.59: Facebook group rules and how to use them

14.14: What rules should you include for your group?

15.15: What if someone breaks the rules?

18:07: How to get conversation going in the group?

19.48: What makes a group a community?

21:00: How to make sure you don’t give all your time to Facebook

22.41: Samantha’s advice on free and paid for groups

26.09: How pop up groups can be used for sales

30.14: What else do you get from Facebook Groups?

31.56: When is it time to say goodbye to your group?

35.03: Samantha shares her most exciting Facebook group moment

37:00: How can Samantha help you and where to find her

Links mentioned in this episode:

Sam's website: www.samanthajhill.co.uk