This is not the first time we’ve reflected on how the COVID-19 pandemic has changed the way we do business, and it won’t be the last. But today, we’re going to talk about the crisis from a cash flow and cost optimization perspective.

Jim Lichtenberg, a strategic partner with the expense reduction consulting company Schooley Mitchell, is here to help us break down COVID into dollars and cents and share how companies can find some financial breathing room, despite the new COVID line item on their balance sheets.

Listen to this episode of unsuitable to learn:

• How Does A Company Cover This New Cost Line Item Called “COVID”?
• Why the “New Normal” will require businesses to utilize tools for their business, such as a SWOT Analysis and 13-week rolling forecast
• How to identify new opportunities and “pivot” your business so that you can reach new customers

Learn more about this topic:

• Rea’s COVID-19 Resource Center
• Read: “COVID-19 Is Accelerating The Rise Of The Digital Economy”
• Read: “Recent PPP Guidance Requires Nuance – OSCPA”

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