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18. The ONE Way to Connect With Your Customers to Eliminate Risk and Boost Profit
Episode 186th March 2017 • The ONE Thing • Nova Media
00:00:00 00:39:01

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How do you create something BIG... when you start with nothing? You need to start by solving other people’s biggest problems. Our guest, Dane Maxwell, created a process that will help you identify your customer’s primary pain point, build a product with zero capital, and launch a business with zero risk.  

In this episode you will learn...

  • [7:24] How to find the secret world where selling is effortless.
  • [11:40] How developing this power habit will change the way you think (and make business easier).
  • [27:11] How to avoid the most dangerous word in business.  

The ONE Thing to Implement From This Episode:

On your social media platform of choice, tell us about the ONE thing that you are taking action on because of this episode by using #theONEthing. We are listening and we want you to take ownership over the show – this is YOUR podcast!  

Links & Tools From This Episode

  • Check out Dane’s music: | Spotify
  • Learn more about Dane’s idea extraction process at
  • Shoe Dog: A Memoir by the Creator of Nike by Phil Knight  


  • Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!
  • [FREE Training] How to Start Time Blocking TODAY!  


Get a FREE digital copy of the bestselling book The ONE Thing! We are on a mission to become the #1 podcast in iTunes. You can help us get there by subscribing to the show. Click here to subscribe. Once you subscribe (either on your phone or computer), take a screenshot showing that you subscribed, and email that photo to We will then send you a link to get your FREE digital copy :)  

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