In this episode,Kathryn and Kristi are joined by Gretchen Powers, an influential filmmaker, photographer, and sports industry veteran. They explore Gretchen’s career journey, beginning with her roots in Vermont and her transition from an aspiring Olympic skier to a professional photographer and filmmaker. Gretchen shares insights into her work within the outdoor and cycling industries, including her experiences with the US ski team and how she discovered her unique niche in sports storytelling.

Throughout the conversation, the group discusses the crucial role of diversity and representation in sports media, especially for women. Gretchen highlights how major events, such as Unbound and the Olympics, provide powerful opportunities to share impactful narratives. She also pulls back the curtain on the reality of race day, detailing the logistics, the long mornings, and her commitment to capturing the authentic, human side of the athletes she covers.

Finally, Gretchen delves into the importance of community, kindness, and advocacy among media crews and athletes, explaining how building authentic relationships allows photographers to access pivotal moments. She also reflects on the challenges of her profession, sharing strategies for balancing race coverage with relationships and the necessity of self-care during long event days. Her journey offers a compelling look at the power of storytelling in the evolving landscape of women’s sports.

Follow Gretchen on Instagram @gpowersfilm.