Claudia Goldfarb is back on Pitstop to talk about her journey starting and launching Sow Good Foods.

• Leveraging technology to preserve foods without altering the taste or nutrition profile.
• Working with quality assurance and lab testing to make sure that the food maintains it's flavour profile, while also keeping it's nutrition and shelf stability.
• Following quality assurance for producing internally vs a co-manufature, and keeping them honest.
• The importance of doing a mock recall.
• Why you need to listen to your customers.

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail