Sara Moccand-Sayegh and David Bain discuss entity building for better EEAT.

Discussion points include:

How do you build a digital entity?

What are the key elements that search engines need to know and how do you teach them?

What content do you need before you apply your Schema?

What other sites do you need to be on to cement your entity’s authority?

You say that when there is understanding, you can get a Twitter Carousel. How does this work?

Will search engines and AI not get clever enough not to need Schema?