Amisha Shrimanker is the Founder of The Copy Crew, her boutique copywriting agency. Amisha helps online entrepreneurs build automated sales systems so they can create income and impact with ease. Her ideal clients are coaches, consultants, and course creators who don't have the time or the skill set to create and execute successful online launch campaigns for their programs and services.

Amisha is a conversion copywriter and a multi-passionate entrepreneur who runs two successful companies — one is an international sales and marketing company, and the other is a digital marketing agency. Before founding The Copy Crew, she earned a master’s in engineering from the University of Tulsa, held leadership positions as the CEO of Vectra Trading, a Process Engineer at Iron Mountain, and a Business and Sales Funnel Strategist.

In this episode…

Do you have the time to write copy to market your brand? Would you even know where to begin? Creating valuable content requires finesse, and most entrepreneurs and business people don’t have the time or skill to write appropriate copy that helps entice consumers.

Copywriting is salesmanship in print, so there's a lot to consider when crafting a message. Your words have the power to move people to click, buy, or listen — your words must connect with people. You have to have a thorough understanding of your audience and tweak your message so you can get more qualified leads to grow your business. As one of the spokes in your marketing wheel, copy written the right way has the power to grow your audience and drive revenue. If you want to deliver powerful content that moves people to your offering, consider outsourcing copywriting to someone who is specialized and has that exact skill set.

In this episode of The Power of Authority Spotlight, Michelle Prince is joined by Amisha Shrimanker, Founder of The Copy Crew, to discuss copywriting and her journey as a conversion copywriter. Amisha explains how copywriting and salesmanship correlate, the power of crafting a well-thought-out message, and what to consider when determining if outsourcing your copywriting is the right decision for you.