Behind the Restaurant Revival Campaign
Episode 1417th September 2020 • Order Up • National Restaurant Association
00:00:00 00:22:31

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Before the pandemic struck, no one could have ever imagined a world where all of our local neighborhood bars and restaurants would have to shut down. These establishments are the backbone of our neighborhoods and our economy.

Now that things are starting to improve, the National Restaurant Association has a new campaign aimed at helping get customers back to their favorite restaurants. We’ve partnered with such companies as Coca-Cola, Tyson, and Anheuser-Busch on the Restaurant Revival Campaign and the ServSafe Dining Commitment.

This week on Order Up, we’re speaking with Tia Mattson, Executive Vice President of Marketing and Communications and Jenn Morris, head of Marketing and Communications for Anheuser-Busch to better understand the thinking and efforts behind our new campaigns.

  • (01:00) - Tia Mattson, Executive Vice President, Enterprise Marketing & Communications at National Restaurant Association
  • (02:22) - Restaurant Revival Campaign
  • (03:28) - Rhythms and rituals
  • (05:55) - Bringing the campaign to the public
  • (06:49) - Increasing on-premise dining frequency
  • (07:56) - ServSafe Dining Commitment
  • (09:43) - Find a participating restaurant
  • (11:09) - Jenn Morris, Vice President, Communications at Anheuser-Busch
  • (13:51) - Supporting the campaign and the industry
  • (17:45) - Missing the restaurant experience
  • (18:54) - How consumers can help
  • (20:24) - Alcohol to-go

The views expressed in this podcast are solely those of the speaker and do not necessarily represent the opinions of the National Restaurant Association and its affiliates. This podcast is not intended to provide medical or legal advice but may present suggested practices for restauranteurs to help prevent the spread of the COVID-19 viral disease.  Adherence to any suggestions cannot ensure prevention of infection and should not be interpreted as setting the standard of care or be deemed inclusive of all proper methods or practices.  Podcast listeners are urged to follow the requirements and recommendations of federal, state and local health authorities.  Pursuant to Centers for Disease Control and Prevention (CDC) guidance, COVID-19 is generally considered to be spread from person to person by respiratory droplets, and not generally by food or packaging. Given the rapidly evolving nature of the pandemic, guidance may change as our understanding of unique challenges that COVID-19 poses within each country, state, and locality. 

The Association does not warrant or guarantee the accuracy or suitability of any information offered, and the listener is encouraged to do their own research, and where appropriate, obtain the advice or guidance of legal counsel or the input of other experts with respect to their practices and/or applicable laws.

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