Barbara Corcoran sold the Corcoran Group for $66 million, and it wasn't even close to the middle of her story. In this episode, I'm a brand and identity strategist breaking down the distinction most people in real estate, and most founders in general, get wrong: the difference between the company brand you can sell and the personal brand you never actually put up for sale in the first place.

We cover:

• Why Barbara's visibility and relevance grew after she sold Corcoran Group instead of fading with the exit
• The real difference between personal brand and company brand, and why the adjectives in front of "brand" are distractions from the actual mechanism
• Barbara's own 80/20 principle, and what the unchangeable 80% and the expressive 20% actually are
• Why a brand has to become bigger than its founder to actually be a brand, and not just a reputation
• What real estate brokers get wrong when they name everything after themselves
• How to tell if you've built a brand or just a stellar reputation, and why neither one is better or worse

The question this episode is really asking:

Are you building a brand that's bigger than you, or a reputation that only exists as you?

New episodes every Monday.

Find Kat at kattorre.com | Instagram: @kattorrexo