What does it take to win and to become CEO of a business? Sian Jones lends insights into how to turn around a business in 18 months.

“If you don’t have the “why do anything at all”, then there is no way of connecting your employees to the strategy, it’s just a set of work tasks.”

CEO of Xoserve the Central Data Service Provider (CDSP) for Great Britain's gas market. Sian’s career began with Accenture, where she helped launch Sainsbury’s first online grocery shopping service and the Nectar loyalty card programme. 

Sian is currently a non-executive board member for the UK Statistics Authority and a Vice President of The Institute of Customer Service.