Lisa Manyon is The Business Marketing Architect, a content strategist for mission-driven entrepreneurs. Her philosophies received the attention of Inc Magazine, Aspire Magazine, iCoach Magazine, and many others. She teaches a simple, 3- step, relationship based approach to marketing with integrity with her "Challenge. Solution. Invitation.™" formula. Her approach focuses on PASSION points instead of pain points to build solid relationships across all platforms and communications.

Quotes To Remember:

“If you can talk, you can write.”

“If you have a lower price product, you don't have to have a 10-page sales letter.”

“There are two types of readers: 1) analytical readers and 2) scanners.”

“Copy is Queen and Strategy and King.”

What You’ll Learn:

• Things You Need to Know When Writing a Copy
• How to Initiate Action and Write a Copy
• Do You Need to Occasionally Go Back and Change Your Copy
• Integrating Other Forms of Media Into Your Copy

Key Links From The Show:

Lisa’s Site

Create Copy to Connect and Convert With PASSION Points self-study course

Recommended Books:

Purple Cow by Seth Godin

The Big Leap by Gay Hendricks

The Four Agreements by Don Miguel Ruiz

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