Wax/On’s Mark Runacus and Paul Jacobs speak to Bulb’s Head of Brand Clem Hobson to learn more about their incredible success story. Clem explains how they set out to do more than disrupt the energy category when they launched, they wanted to create a truly forward-looking and sustainable business. She tells them why a simple vocabulary change from "customer" to "Member" created a significant culture shift. She also talks about when it's right to keep work in-house and when you need an agency, and how she took Bulb's advertising onto TV for the first time.