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Episode 28: Empathy in SEO: Lauren Gaggioli Delivers Proven Strategies for Human-Centric Marketing
Episode 2826th March 2024 • Acquire • Jennie Wright
00:00:00 00:32:31

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Today, I’m thrilled to welcome Lauren Gaggioli, an expert in organic content strategy and digital entrepreneurship. We're delving deep into the world of SEO (Search Engine Optimization) – a key player in your online marketing game.

In this episode, Lauren and I are unpacking everything SEO – from the importance of empathetic keyword research to the impact of AI on content generation. Whether you're a seasoned pro or just getting started, this episode is packed with insights to help optimize your online presence. Here’s a sneak peek:

Episode Highlights:

  • The "Magic Option" for SEO: We kick things off by discussing why there's no one-size-fits-all solution for SEO, and how truly understanding the needs and feelings of potential searchers makes all the difference.
  • Lauren’s SEO Wisdom: Lauren shares invaluable resources and services for upping your SEO game, available through her website. If SEO has been a maze for you, Lauren’s got the map.
  • Mining Keyword Data with Empathy: We explore how to mine keyword data not just for trends, but for a genuine human connection – and yes, we talk about where AI fits into all this.
  • Quality Over Quantity in Keyword Research: Learn why choosing the right keywords (like "recurring revenue" vs. "recurring income") can be a game-changer for your marketing efforts.
  • Understanding User Intent: Lauren highlights the importance of distinguishing between transactional and informational queries – it’s all about getting into your user’s head.
  • Addressing Emotional Needs in SEO: Hear how tailoring your content to meet the emotional needs of your audience can lead to more effective results, with real success stories.
  • Action Steps for Better SEO: Want to rank higher on Google? Lauren shares practical steps to upgrade your website, emphasizing both technical aspects and quality content.

Why You Can't Miss This Episode:

SEO can be complex and overwhelming, but this episode breaks it down into digestible, actionable steps. Lauren's expertise, combined with real-world examples, will provide you with the strategies you need to enhance your visibility and effectiveness online.

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