If your business feels heavier than it used to, if you’re looking at your calendar with zero excitement, or even feeling a little resentful toward work you used to love, this episode is going to hit home. In this episode of The Real Truth About Business podcast, I’m breaking down why what you think is burnout might actually be boredom and what that means for your business strategy and revenue growth. This is for service-based entrepreneurs in that 3–5 year range who are sitting in a revenue plateau, doing work that “works” but no longer feels aligned. After 9 years of experience, I can tell you this is a normal phase of business growth. Inside this episode, I walk you through how to identify what’s actually going on, how it impacts your pricing strategy, pipeline, and sales process, and what to do next so your business evolves with you.

What You'll Learn:

• The difference between burnout, boredom, and misalignment in your business
• Why outgrowing your business model is a natural part of revenue growth
• How staying in outdated strategies impacts your pipeline and sales process
• What signs to look for when your offers are no longer aligned
• How to audit your business for energy and profitability
• Why evolving your business strategy improves long-term growth

Episode Highlights:

[00:00] Introduction: Why this isn’t burnout, it’s boredom

[03:00] The moment things feel “fine” but not exciting anymore

[06:00] How outgrowing your business model shows up

[10:00] The guilt of wanting something different

[14:00] Real example: evolving offers and letting go of what worked

[18:00] Common thoughts keeping you stuck in boredom

[22:00] Why old strategies won’t support new levels of growth

[25:00] Simple ways to evolve without burning everything down

Key Takeaways:

Boredom Is a Sign You’ve Outgrown Your Business

Here’s what I see constantly. Business owners assuming they’re burned out when really, they’re just bored.

After 9 years of working with service-based entrepreneurs, I can tell you this is one of the most common phases of business growth.

You’ve outgrown the version of your business that you’re still trying to run.

And that creates friction.

Because now you’re operating at a higher level, but your business strategy hasn’t caught up yet. That disconnect is what makes everything feel heavier than it should.

Staying in What “Works” Is What Keeps You Stuck

This is where most people get trapped.

The offer is selling. The clients are coming in. The revenue is there.

But you’re not lit up anymore.

So you stay because it feels responsible. Because it’s predictable. Because it’s working.

But inside the Focused Visionary Framework, this is where misalignment starts impacting all three pillars. Your Pricing feels off, your Pipeline slows down, and your Sales process loses energy.

Because you’re no longer fully behind what you’re selling.

You Don’t Need to Burn It Down

This is the biggest misconception.

When you realize something isn’t aligned, it feels like you have to blow everything up and start over.

You don’t.

Most of the time, small shifts create massive change:

• Changing how you deliver an offer
• Adjusting your client type
• Shifting your marketing strategy
• Moving from calls to asynchronous support

These are strategic adjustments, not complete overhauls.

And they’re what allow your business to evolve without losing momentum.

Not All Revenue Is Worth Keeping

Just because something is bringing in revenue doesn’t mean it should stay.

If an offer is:

• Draining your energy
• Keeping you stuck
• Preventing growth

It’s costing you more than it’s making you.

This ties directly back to profit. Revenue without alignment leads to stagnation, not business growth.

And eventually, that stagnation turns into actual burnout.

Growth Requires Letting Go

This is the hard truth.

As you evolve, not everything gets to come with you.

Some clients won’t continue.

Some offers won’t fit anymore.

Some strategies will stop working.

And that’s not failure. That’s growth.

Your business strategy has to evolve at the same pace that you do, or it will always feel like you’re operating in the past.

Awareness Is What Moves You Forward

You don’t need to guess what’s wrong.

Start here:

• What feels draining?
• What feels energizing?
• What’s profitable vs. just familiar?

When you look at your business through that lens, the answers become clear.

From there, you make intentional changes that support both your energy and your revenue growth.

Because the goal isn’t just to have a business that works.

It’s to have one that actually fits who you are now.

Resources Mentioned

• Subscribe to Back Pocket Insights for FREE
• Book a CEO Strategy Call
• Learn more about The Missing Piece Intensive
• Learn more about The Focused Visionary Accelerator
• Download the FREE Lead and Conversion Tracker
• Subscribe to the Sunday Morning Brew Newsletter

About the Host:

Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.

Connect with Michelle

1. Website
2. Threads
3. Instagram
4. LinkedIn
5. Facebook

If your business is feeling kind of heavier than it used to, if you're kind of feeling like, I'm just kind of snoozing a little bit on my own goals, like, nothing's really lighting me up and, I don't know, kind of behind the scenes, you're feeling a little bit, like, resentful of the clients that you have, even though, like, you used to love serving them.

And you're like, I don't really understand these feelings.

I want you to hear this.

This is not burnout.

This is boredom.

Like, this is just boredom.

This is you outgrowing the version of your business that you're still trying to run.

And it's like, it's exhausting because you're constantly having to, like, go backwards to a place in your business and in yourself of something that, like, you've already moved past, right?

You've moved beyond it, you've outgrown it, and now you're just kind of bored, right?

And so today that we're talking about what happens when, like, you're ready to level up, but you're committed to these strategies.

Like, you stay committed to these strategies that you've outgrown.

And when you stay committed to those strategies, you start to get bored.

And I have been there multiple times.

I'm going to talk about it.

We're going to talk a little bit deeper about this.

Like, this is pretty standard that you will eventually get into this.

Like, there will likely be a time in your business when you will feel this way.

And so I really want to talk about it.

So that's what we're diving into today.

So let's do it real quick again, if you are new here, I have not done an intro in a while.

I don't always do an intro because I just don't.

But my name is Michelle Denial.

I am a profit and growth strategist for business owners in the three to five year mark that are kind of feeling like, stuck at a revenue plateau, wondering what's going on.

And they're kind of in this identity shift, right?

They're really in this place of identity shift, of, like, I know that I have outgrown this version of myself.

I know I need to step into the CEO role.

I know I need to step into this new version, but I just don't know what it looks like.

I'm here for you.

That's what this podcast is for.

That is who I serve.

That is how I help people.

And as a reminder, if you are not also listening to Back Pocket Insights, that is my free private podcast.

Highly recommend you opt into that.

It's two, two episodes a week.

They are much shorter.

Most of them are less than five minutes long.

And they are like little bite sized coaching episodes.

They are those, like, voice memo styles.

So if you're used to having like a WhatsApp or a Voxer conversation, that's what Back Pocket Insights is.

It's those little back pocket.

Like, I just got off this call and had this conversation with a client and I'm sharing it with you.

So it's like literally having a strategist in your back pocket, hence the name, and you'll get an email every week, blah, blah, blah.

Okay, go, go.

Opt into Back Pocket Insights.

All right, now let's talk about being bored.

Can we just talk about.

And like, first and foremost, can we just honor the fact that it's okay, it's okay to be and feel bored in our business?

I literally remember the conversation I had so vividly.

I was.

We had a mastermind.

I had a mastermind with some biz besties.

We used to meet every single month.

This was several, several years ago.

And I remember looking at them and saying, like, I'm just freaking bored.

Is nothing is going wrong.

My clients are amazing.

Things are good.

But, yeah, I don't know, I feel bored.

Nothing, nothing's lighting me up, nothing's exciting me.

I mean, things are going well.

And this is usually when it happens.

It usually happens when things are going well, right?

Is not when things are kind of in, you know, it's not in those seasons where things are not going well.

It's not in those seasons of, you know, we talk about the middle.

Right?

It's not the season of the messy middle.

It's really not.

It's the season of the middle when things are kind of moving and flowing and ebbing and they're just kind of rolling and things are good.

And it's like, okay, now what?

Now what?

Where do we go from here?

Because, you know, you.

You grow, you evolve.

Like, that's the whole point of business.

Right?

And so it's very natural to get to this point where it's like, is this it?

Is this the offer?

I'm talking about the rest of my life.

Like, I don't know, I feel bored about it.

Right, Right.

And so that's usually a sign that you've kind of outgrown your current business model.

So that could be an offer.

It could be your marketing, it could be the way you're serving clients.

Right.

It doesn't Necessarily mean maybe the offer is bad, but maybe the way you're serving them is bad.

Wrong.

Maybe you need to go.

I know for me, one of the times that I would get bored is like, when I did weekly calls with clients.

And that's why I switched more to the asynchronous style coaching and why I also switched to fva, the business, the group model and the mastermind model.

Because the conversation is different every single week, right?

Where sometimes when you're meeting with somebody week after week after week, like, unless you have a very set structure, it can feel sometimes like the same conversation and that.

So again, like, you can still serve one to one.

So it's not necessarily that the entire business model is broken.

Maybe it's just that you need to change the way you're serving one to one, right?

And a lot of times we don't do.

Do anything because we're like, I feel bad admitting that I'm bored.

Like, I.

A lot of times, especially if things are going well, right?

You kind of get this, like, shame and guilt of, like, man, I should be, like, so grateful for this.

Like, this is what I worked for.

And now I'm freaking bored.

Like, I'm here, right?

And so it's hard to admit that, like, we want something different.

It's hard to admit to be like, I actually want to do something different, right?

And so we stay.

A lot of times we just stay doing the thing that we're doing because it's working and it's feeling good.

And that's what, you know, the responsible thing to do is.

And it is, in some ways, like, it is good.

Like, we don't break.

We don't fix what is not broken, right?

I always say that to my clients.

Like, we do not fix what is not broken.

However, if you are bored, if you are feeling bored and you're losing your zest for your business, then it is broken.

So something is broken, right?

But if you're still lit up about it, it's going well.

Like, this is the difference that I see with my clients.

It's like, things are going well.

You're still super excited about it.

And it's like, holy shit, things are going great.

I gotta change this up so that it will stay going great.

That's what I mean by no, we don't.

We do not fix what is not broken.

No, things are going well.

You're lit up about it.

Like, do not change anything because you could literally break it.

But if you're feeling, like, bored and it's not lighting you up and it is working.

Like, then there is something there that is a little bit broken that we need to fix.

So that is the difference.

Like, I want to just be really clear on that of like, that there is a little bit of a difference there.

But it could just be too.

That it could be something small.

It could be very, very small changes.

But the problem is, is that you're not making those small changes because we feel.

Like I said, we feel guilty about it.

And, you know, you're just kind of like.

But when you look at your calendar, you're like, oh, my God, I don't want to do this anymore, right?

Like, this doesn't light me up.

Like, if you're starting to get that pit in your stomach when you look at your calendar, that's a sign that, like, you've outgrown what's currently going on and it's okay.

Like, it is okay to outgrow it.

But what I see happen is we force ourselves to stay in it.

We force ourselves to stay in those things because it's like the familiar, right?

There's safety and familiar.

And so it's like, okay, but this is working, and this is what got me here.

And so I need to keep doing this because it's very familiar, right?

And there's all these stories and there's all this noise and all this bullshit out in the market that, like, you can't switch things up because it will confuse people or blah, blah, blah, blah, blah.

Or there's this fear that you're going to let people down, right?

Especially if you want to change up your business model, if you want to change things up and you've kind of outgrown it and you feel like you're going to let people down.

And I'm going to give you a super honest story about this, okay?

So last year, you know, I launched Back Pocket Insights.

It was my private podcast.

I've talked about this a little bit, but it was intended to be a private podcast.

And then in true Michelle fashion, I was like, yes, but let me make it a community.

I miss having a community.

Let me do this.

Blah, blah, blah, blah, blah.

In the end, then I kind of got to that point where, like, eight, nine months in, I was like, hey, this is not feeling good to me anymore.

I am not feeling lit up about this.

I'm not feeling lit up about being in WhatsApp.

Like, it just.

I had outgrown that because at the end of the day, it wasn't really what I wanted to do.

But I kept with it.

So I felt like this for months.

Like, I. I weighed on this for months.

It literally, I had so many conversations with my businesses about it.

I'm like, I just don't know what to do with it.

But I felt bad because I knew I had clients that loved it.

Right.

Right.

I knew that there were people inside of that community that absolutely loved it.

And so I felt really bad keeping it or canceling it because I was, like, so afraid that I was going to let them down.

And so I kept it, and I kept it and I kept it until I finally was like, I can't.

I.

This is not what I want to do.

This is not how I want to run this.

Right.

And so, again, I really.

There is that fear that we're going to let people down.

And in a way, I'm sure that I did let some people down.

And.

And I'm open, and I'm.

I'm not afraid to admit that, and I'm very.

I'm very aware of that.

But that's okay, because I've also opened up new doors in the way that I've done this, by allowing the private podcast to be free, by allowing it to have a mastermind.

I'm a lot.

I've actually am serving some people in a much better way.

So, yes, it lets some people down, but it also opened up doors for.

For people and really brought new people into me that hadn't been in my world.

And so it.

It really kind of one hand washes the other.

Right.

And so anytime you grow or anytime you kind of level up, you are going to let people down.

You are going to leave people behind.

And that is so freaking hard.

Trust me when I tell you, I hear that, I see you, I feel you on that.

It's freaking hard.

It's hard to let people down.

It's hard to leave people behind.

And it's not even that you're leaving behind.

You're saying, like, I don't want to do this anymore, but I want to invite you to come with me.

Some people are going to come with you.

Some people won't.

But again, you can't continue to run your business from this place of boredom, because if you do, then you will eventually get to burnout.

Right?

Like, if you stay in this place of like, like I said, this is not burnout yet.

This is just, like, boredom.

This is like, that unsettled.

Like, I've outgrown this.

I need to do something different.

But if you stay in this place, that is what Leads to burnout.

Okay.

And so recognizing that is what's going to keep you from getting into burnout is really just saying, like, I don't want to do this anymore.

Right.

And so, you know, these are feelings that you might have of, like, I can't raise my prices because my current clients can't afford it.

Right.

But again, are those the clients that you want to keep serving if they can't afford it?

And those are the ones that are kind of making you feel bored.

Like, do you want to keep doing that?

Right.

Again, like, you've got to ask yourself these questions of like, well, I can't raise my prices because my current clients can't afford it.

Right.

But are there other clients out there that can afford it?

And is that going to put you in your zone of genius with where you are now?

Is that going to level you up?

Is that going to, you know, exercise your brain?

Is that going to help utilize your zone of genius in a way that lights you up?

Right.

You've got to be able to think about that.

I know.

Niching down is another one.

There's a lot of people that they start to get into a niche, and then they're so, so afraid of it.

I was just having this conversation with a biz colleague.

We were meeting up in person, and I like, she wants to niche down.

And I was like, but okay, why not?

She's like, I don't know.

I feel like I'm.

That's gonna close doors.

And I'm like, but it's gonna open up so many more because she has a very specific niche that she wants to serve.

Right.

So niching down just a niche when it doesn't light you up is one thing, but she wants to niche down into an industry that lights her the up.

So it's going to.

Yes.

Is it going to close doors for some, but it's going to open up so many doors for the work in the industry that she freaking loves to do.

Right?

So again, you've got to understand that, like, yes, it's going to close some doors, but it's going to open up other doors.

And then, you know, another one.

Boredom sign is like, I can't stop offering this service because it's such a reliable revenue.

Right.

But it's bringing in reliable revenue.

Okay, but again, I don't care about revenue.

When we talked about profit, we talked about profit in the last episode.

Just because something's bringing in revenue doesn't mean it's bringing in profit.

So that's first and foremost but also, too, if it's not energizing you and it's just keeping you busy, right?

If it's just a busy revenue stream, then, like, why, right?

Like that.

That's not worth keeping either, because how much time.

If it's keeping you busy in a way that's not lighting you up, but yet you could let it go and create a new offer that freaking energizes the shit out of you that you could likely charge more for whatever, right?

Or you're so much more energized so it's easier to sell.

Because here's the other thing.

Like, if you have, if you have a service that you're keeping just because it's reliable revenue, it's likely that you're not selling it anymore because you don't feel lit up about selling it, right?

So it's reliable, but it's not growing.

And that is also going to lead to burnout because you can't stay in this, like, cycle of, I'm doing this because it's reliable, but I freaking hate it and I don't want to do it.

And you will eventually burn out because there's no growth, right?

If you don't enjoy selling it and you're like, I really don't want to sell this offer anymore because I really don't like it, but I'm keeping it because I have it, right?

There's no opportunity for growth.

And if you have no opportunity for growth, then what?

Right?

Then what happens?

Okay.

And so again, you're.

You're kind of keeping yourself in this cycle.

And then it's, you know, the other one is like, but people know me for this.

I don't want to just pivot.

No, you're allowed to evolve, right?

There's so much noise in the online space about.

You can't do this because it's going to confuse your audience.

No, you can pivot all the freaking hell you want.

Can you pivot every other day?

No.

But if you literally know that you don't want to do this anymore, like, pivot.

I have a good friend, a client, I'm working with her, she's working with me.

She made a huge pivot into, from coaching, into being a done for you service provider.

And when I tell you she is so freaking lit up about it and things are going so well for her, like, that is amazing.

Like, she opened up so much opportunity.

She's standing in her zone of genius.

It's not that she wasn't a good coach, but it wasn't lighting her up, right?

And now she's offering this done for you service that is, she is so good at like, it is truly her zone of genius.

She's so good.

So like make the pivot because it's literally expanding her business and just her, her zest for business again, right?

Like, so you can make a pivot even though people know you, for one thing, you, you can make that pivot.

Okay?

And here's what I want you to hear, right?

I want you to hear this, right?

The strategies that get you to your first 50k are not the strategies that are going to get you to a hundred K, that are not the strategies that are going to get you to 150 or 200k, right?

And the offer suite that gets you to that first 50 to 100k is likely going to suffocate you.

It's going to make you bored.

It's going to make you feel like you are stuck and suffocating inside of your own business because that's just growth and evolution, right?

So I want you to really think about that because, you know, just because you have a group program that's going really well.

Like if you are bored and sick of running this group program and you want to go back to high ticket one to one work or start moving into just high ticket one to one work where you're only taking on one or two clients instead of serving 10, 20 clients in a group program, like, do that because that is the, that's the shift that you want to make again.

Sometimes the shifts don't even have to be that big.

They could be something as simple as instead of offering calls, go to some type of asynchronous voice or text service.

Like I made that switch with one to one because I definitely got bored and burned out with one to one.

But as soon as I switched to like an asynchronous style where I have a call, like I still love to jump on a zoom call because sometimes it's just easier.

But most of my, my one to one coaching and strategy is done in WhatsApp now.

And I love that.

And it completely lights me up.

I just actually launched out two completely asynchronous one to one offers again because I was like, I want to bring these back because I see the value in it.

I see how important it is.

It lights me up.

It gets people quick results.

It gets them in that moment.

It stops the spiral.

Like, I love it.

So it's not to say like that you have to stop offering one to one.

You may Just have to switch it.

Maybe you switch to VIP days, maybe you switch to VIP weeks.

Like, there's so many different ways that you can make small shifts in your business model that will help to kind of re energize you.

It's not always like, I need to burn it all to the ground.

I think that's why.

So most people get to this point where they're like, kind of feeling bored and they're afraid to make a change because they feel like, oh, my God, I just gotta burn this whole frigging thing to the ground.

No, you don't.

You don't have to burn it to the ground.

Right?

That was actually the conversation I had with my friend when we were meeting in person, and I asked her about niching down, and she was like, so you're telling me I gotta burn this whole thing to the ground?

I'm like, you don't have to burn anything to the ground.

There's nothing to burn to the ground.

You simply say, I'm now serving in this client.

Like, just because you niche down doesn't mean you turn everybody else away.

It's just saying, like, these are the clients I want to work with and this is who I'm going to draw in.

And so I think that this is actually, like, such a beautiful way to do build business, right?

Like, this is the whole beautiful part of entrepreneurship.

This is why we do what we do, so that we don't ever hit that stage of boredom and burnout.

We don't have to stay committed to any one specific strategy, right?

And so I want you to ask yourself right now, like, where are you staying committed simply because of you're feeling obligated to it, right?

Where are you sitting?

Where you're like, I'm afraid of disappointing someone else if I make a change, right?

And ask yourself, like, if you didn't have an audience that was watching, what would you do?

Right?

What.

What change would you make?

Right?

Because ask yourself those questions from the perspective of, like, what do you have to lose?

Right?

Like, why am I staying here?

Stuck, feeling bored, getting annoyed, like, not being lit up about my business.

Why?

For what?

For what reason?

There is literally no good freaking reason to stay in that place.

None.

Right?

Like, use it to propel your growth.

And I will say, like, again, I hear you.

I see you.

I feel you.

I know that it can be hard to feel like you're disappointing people, to feel like you're letting people down.

I get that.

And so I'm here, I'm available.

That's one of the reasons why I love that asynchronous style coaching.

It's why I love being in FVA with my clients.

Because I can see that I can pick up on those patterns very quickly with my FBA clients.

I can look at em and be like, you're just freaking bored, right?

Like you're bored.

Let's make a change.

But let's let.

I'm gonna help carry you through the change.

Cuz I know it can be hard.

I know it can be slow, scary.

I know it can feel like, you know, am I really.

Is this really what I want to do?

So I want you to really sit down and evaluate.

Like, if you're saying, oh my God, Michelle, you're talking to me like, are you in my head right now?

No, I just see you.

I just see you because I've been there.

We've all been there.

My clients are there.

I see it on a regular basis almost every week, right?

And so first and foremost, I want you to name, I want you to name what you are feeling, right?

Because I think a lot of times we name it as burnout.

And burnout feels like everything is too much.

I can't do this anymore.

I need a break.

I don't want to do this.

I'm overwhelmed.

I can't catch up.

I feel like I can't catch my breath.

It's anxiety ridden, right?

Like that's burnout.

Or is it boredom?

Boredom feels like I could kind of do this in my sleep.

Like, nothing's actually challenging me about this.

Like, I know I want more.

I want more.

I want to do something different, right?

That's boredom.

There's a little bit.

You could be also feeling some feelings of resentment, right?

Resentment feels a little bit like, I just don't want to do this anymore.

Like, I don't want to do this anymore.

I'm doing it because I feel obligated.

I'm doing it because I'm a people pleaser.

I'm doing it because I don't want to disappoint anybody.

But I'm feeling like I'm going to do it, but I'm going to resent it, right?

And then misalignment feels a little bit more like, this is not who I am anymore.

I've changed, I've grown, I've evolved.

And I don't feel like my business has changed and grown and evolved with me.

Right?

So first and foremost, name what you're feeling.

Is it true?

Burnout.

I. I suspect that most of you are not it's mostly somewhere sitting in between that boredom or misalignment, right?

It's just, I'm not feeling challenged.

This is kind of boring.

Or I know that I've grown and I'm ready to do more and my business is not keeping up, right?

So once you've named that, I want you to kind of do a little bit of an offer or an audit on what's actually working really well and what is just working because it's familiar, right?

So you've got every offer, your client type, your marketing strategies, and then this is a really good exercises.

You can go through them and say, like, this client is energizing and profitable.

This one, it drains the shit out of me.

But it's profitable.

This one is.

It's energizing, but it's not really profitable or it's draining and unprofitable, right?

So if it's draining and it's unprofitable, it's got to go.

If it's energizing but it's unprofitable, then we need to relook at the.

The profitability side of it.

We talked about that in the last episode.

If it's draining but profitable, likely let it go, right?

If it's draining you just because it's profitable, we can very easily shift that next category from energizing.

We can make that profitable almost always.

We can make that profitable, right?

So draining and unprofitable, gotta go.

Energizing but unprofitable.

We make a change.

Draining but profitable, likely.

You gotta let it go, right?

Or you gotta do the thing to move it into the category of energizing.

All right?

This is going to help you really evaluate what is exactly what's actually causing this boredom.

Because a lot of times we think, oh, it's this offer.

Well, maybe it's not the offer.

Maybe it's just the clients in it, right?

Maybe you've just outgrown the clients in it and you just need some fresh blood, right?

You just need some fresh energy.

You need some fresh people.

So you need to do kind of a sales or marketing campaign to bring in some new energy, right?

That's.

That could be as simple as it is, okay?

And then give yourself permission to want something different and know that you do not owe anyone an explanation for evolving.

Nobody, nothing.

You do not owe anybody, anybody an explanation, okay?

And you really don't need permission.

But I'm going to give it to you.

I'm going to give you the permission to stop doing what you don't want.

To do, right?

And I'm going to give you the permission to evolve.

This is 90% of the time what I'm doing in FDA is giving people permission to stop doing what they don't want to freaking do.

And I know that I always tell people, you don't need permission, but I also know that as business owners, sometimes we do need the permission, right?

We do need somebody to tell us, like, thank you.

You know, I've been feeling this way, but I felt guilty about it, right?

These feelings are not meant to be carried alone.

They just aren't.

They are very hard to navigate on your own.

And they come up in so many ways, right?

Because there is this.

There's so much noise in the marketing about feeling this guilt and shame around wanting to grow and evolve.

And I'm over here like, let's freaking do this.

Let's change it up.

Let's do it.

Because that, again, that is what creates sustainability.

If you are not having fun in your business, you will burn out.

So again, if your business is feeling heavy, it's likely not because you're doing too much.

It's just that something needs to change, right?

So just really look at it and go, I don't need to burn this whole thing to the ground, right?

If you feel like you need to burn this whole thing to the ground, I want you to DM me right now, I want you to send me a voice memo and we're going to talk about this.

And you could potentially.

I've got a one week of asynchronous Telegram or WhatsApp coaching, and we're going to jump into that and you're going to tell me all the things that I'm going to walk you through, how to make this pivot without burning the freaking thing to the ground, okay?

And also, like, again, I'm going to give you the permission that you don't need to explain it to anybody.

You don't need to make some big, huge announcement that you're making changes.

You don't need to fire all of your current clients in this exact moment, right?

You don't have to completely revamp your entire offer suite tomorrow, right?

But you're going to work on things, and we're going to work on one piece at a time, okay?

It's simple things.

Simple things that allow you to light yourself back up in your business and make some changes, right?

But without throwing it all away, okay?

Because again, this is simply just boredom.

And I want you to honor that.

I want you to honor it.

I want you to respect it.

I want you to know that it's fully friggin It's.

It's like it's inevitable.

It's pretty much inevitable that this is going to happen.

So anyway, I'm going to wrap this one up.

I want you to know your business is allowed to evolve.

You are allowed to want something different than what you wanted two years ago.

I would honestly be shocked if you didn't.

If you told me that you've been doing the same thing for four years without making any changes, I would be so shocked.

Right?

And the heaviness, the boredom, it's not a sign that you're doing too much or that anything is wrong.

It's just that it's just a sign, right?

It's just a sign.

It's just a fact, right?

This is why I always say it's fact over emotions.

We're going to look at the facts, go back through that audit I gave you and really figure out exactly where it is in your business that the one thing, right?

Like you've got to find that one thing that is that draining, right?

What is it that's draining you?

Is it the client type?

Is it the offer type?

Is it your marketing strategy?

Find the thing that is draining you and start there, okay?

Because the version of you that started your business is not the version of you running it today, right?

And that is not a problem.

That is growth.

And growth is a beautiful thing.

That is what you want in business.

You want to outgrow this version of yourself.

You want to outgrow this strategy, right?

That is what I tell everybody inside of the Focus Visionary Accelerator.

Like this.

You're going to outgrow it, right?

But you need a system and a structure to help you navigate those seasons where you've outgrown your strategy.

But it's inevitable.

It's going to happen.

It's going to happen at year two, it's going to happen at year four, it's going to happen at year seven.

It just happened for me at year nine.

Right?

So again, it happens.

Just honor it.

Okay?

I see you.

I love you.

I hear you.

I believe in you, and I will talk to you soon.