Shownotes
What's the difference between selling to an organization versus individual clients? My Reclamation client Patti Dayleg, exclusively coaches within organizations and May of this year, she already doubled her revenue compared to 2023 through organizational contracts alone.
Patti is a Leadership Coach and the CEO of Malaya Solutions. Most recently, she was one of Broadway's first directors of equity, diversity, and inclusion. As the eldest daughter of Filipino immigrants, Patti helps BIPOC-led organizations and coalitions to sustain their movements.
Before joining Reclamation, she was pricing below market rate because she was discounting years of experience she didn't see as relevant. Now, surrounded by other women who are working towards similar social justice outcomes, she's doubled her income by embodying the worth her work actually has. Instead of seeing her rate as "just" an hour of her time, she's seeing her work as the whole culmination of her expertise and past experience.
Let Patti's story be a catalyst to dream differently. If you don't want to rely on social media to land individual clients, you can have a multiple six figure business that is completely offline and relationship based.
She has been able to land contracts by leveraging the relationships and reputation she already has.
In this episode, we're chatting about:
- How she doubled organizational contract revenue over last year, in just the first 5 months of 2024
- How to leverage your strengths to solve bigger problems for organizations vs individuals
- Harnessing the network you already have
- Areas of opportunity that already exist within organizations that you could be solving
- How you can get started working with organizations using your transferrable skills and network
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