Shownotes
Earlier this year, I was a guest on the Cubicle to CEO podcast with Ellen Yin for a conversation all about podcasting, consistency, visibility, and using your podcast intentionally as a business owner. We talked about why so many podcasters quit early, what actually happens when you stay consistent, and how to think about your podcast as a long-term business asset instead of a short-term content experiment.
I wanted to share this full conversation here because it represents one of the many visibility conversations I stepped into this year and gives you a behind-the-scenes look at how I approach podcasting strategy when I’m speaking on someone else’s platform. If you’re a busy mom entrepreneur who wants a podcast that supports your business in a sustainable way, this episode is for you!
Questions answered in this episode:
- Who do you think is the right business owner to host their own podcast where it actually makes sense and helps their business grow versus focusing on podcast guesting instead?
- Why do you think so many podcasters burn out and quit so early?
- What are the biggest mistakes you see new podcasters make in their first few episodes?
- Do you recommend launching a podcast with a trailer or multiple episodes?
- How many episodes do you recommend podcasters launch with?
- What are your thoughts on podcast SEO and being discovered through search?
- How should podcasters think about keywords for Apple Podcasts and search?
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