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What Really Happens on the Day of a Virtual Event
Episode 78th March 2022 • Demand Gen U •
00:00:00 00:43:34

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What should you expect on the day of your virtual event? You’ve probably already nailed the dynamics of typical in-person events, but it’s safe to say it’s a different ball game when you can’t see or interact with your audience.

Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, delve into everything that went on behind the scenes at the Metadata virtual event, DEMAND. They cover the successes, failures and lessons learned along the way.

Listen to the full session to learn more about the ins and outs of hosting a successful virtual event, with actual takeaways from the Metadata virtual event.

Find out:

  • Why communication is vital —both internally and externally
  • The importance of staying true to the goal of your event
  • How to be realistic about creating a wholesome attendee experience

00:00 - 01:33 Introduction

01:34 - 04:05 The dynamics of running an event from different geographical regions

04:06 - 06:06  How volunteers play into the success of a virtual event

06:08 - 10:53 Matching people to different roles

10:55 - 18:25 How clear communication during crises curbs negative effects

18:26 - 20:07 Benefits of setting a clear goal for an event

20:08 - 26:26 How to create the right kind of FOMO

26:27 - 27:29 Why relatability is a powerful marketing tool

27:35 - 28:25 Benefits of pre-recording parts of your event

28:26 - 35:11 How to create an enriching attendee experience (at scale)

35:12 - 37:52 Lessons learned from the event

47:53 - 39:43 Managing sponsorships and guest speakers

39:44 - 42:10 Top things Jason and Mark would do differently for the next event

42:10 - 43:29 Outro