What should you expect on the day of your virtual event? You’ve probably already nailed the dynamics of typical in-person events, but it’s safe to say it’s a different ball game when you can’t see or interact with your audience.
Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, delve into everything that went on behind the scenes at the Metadata virtual event, DEMAND. They cover the successes, failures and lessons learned along the way.
Listen to the full session to learn more about the ins and outs of hosting a successful virtual event, with actual takeaways from the Metadata virtual event.
Find out:
- Why communication is vital —both internally and externally
- The importance of staying true to the goal of your event
- How to be realistic about creating a wholesome attendee experience
00:00 - 01:33 Introduction
01:34 - 04:05 The dynamics of running an event from different geographical regions
04:06 - 06:06 How volunteers play into the success of a virtual event
06:08 - 10:53 Matching people to different roles
10:55 - 18:25 How clear communication during crises curbs negative effects
18:26 - 20:07 Benefits of setting a clear goal for an event
20:08 - 26:26 How to create the right kind of FOMO
26:27 - 27:29 Why relatability is a powerful marketing tool
27:35 - 28:25 Benefits of pre-recording parts of your event
28:26 - 35:11 How to create an enriching attendee experience (at scale)
35:12 - 37:52 Lessons learned from the event
47:53 - 39:43 Managing sponsorships and guest speakers
39:44 - 42:10 Top things Jason and Mark would do differently for the next event
42:10 - 43:29 Outro