In this episode of the Course Building Secrets® Podcast, Tara introduces Kelly Altman from Altman Fitness, who shares her inspiring journey of expanding her business from a small boutique gym to a thriving online fitness and health coaching business.

Kelly discusses the challenges and successes of building a membership platform during COVID-19, the creation of her innovative 30-day challenge that focuses on bite-sized daily goals, and her unique Fit Life™ Method.

Kelly also delves into the impact of online coaching on her community and offers advice for those looking to enter the online business world.

Tune in to learn how Kelly overcame obstacles, redefined her approach to health coaching, and continues to support her clients both in-person and online.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:03

Hey everybody, it's Tara Bryan and you are listening

Tara Bryan: 00:00:07

to the Course Building Secrets® podcast. Whether you're a coach

Tara Bryan: 00:00:11

or a CEO, the success of your team and clients is based on

Tara Bryan: 00:00:14

your ability to deliver a consistent experience and guide

Tara Bryan: 00:00:18

them on the fastest path to results. This podcast will give

Tara Bryan: 00:00:22

you practical real life tips that you can use today to build

Tara Bryan: 00:00:25

your online experiences that get results and create raving fans.

Tara Bryan: 00:00:29

Why? So you can monetize your expertise and serve more people

Tara Bryan: 00:00:33

without adding more time or team to your business? If you're

Tara Bryan: 00:00:37

looking to uncover your million dollar framework, package it and

Tara Bryan: 00:00:41

use it to scale you're in the right place. Let's dive in.

Tara Bryan: 00:00:48

Hey, everybody, welcome to today's episode of the Course

Tara Bryan: 00:00:51

Building Secrets® podcast. I am thrilled that you are here. Hey,

Tara Bryan: 00:00:55

in this episode, I am going to introduce you to Kelly Altman

Tara Bryan: 00:00:59

from Altman fitness. And we are going to banter back and forth

Tara Bryan: 00:01:03

about her online membership hub that she has created. And so

Tara Bryan: 00:01:07

welcome Kelly to the podcast.

Kelly Altman: 00:01:09

So happy you Yeah, happy to be here live.

Tara Bryan: 00:01:11

Awesome. Yes. And and she's in studio, which is

Tara Bryan: 00:01:15

very rare for us in terms of how we usually record podcasts. So

Tara Bryan: 00:01:19

alright, so Kelly, give us your story. What are you about? How

Tara Bryan: 00:01:24

are you in the online business world? And give us your story?

Kelly Altman: 00:01:29

Yeah, alright, so I never would have said I was in

Kelly Altman: 00:01:32

the online business world until about four and a half years ago

Kelly Altman: 00:01:35

during COVID. So my backstory is that 14 years ago, I created a

Kelly Altman: 00:01:41

small boutique gym, a fitness community because I love

Kelly Altman: 00:01:46

bringing people together through fitness. And so we owned and

Kelly Altman: 00:01:50

operated that since 2010. And then of course, in 2020. In

Kelly Altman: 00:01:54

March, everything shut down. And I had been hearing all about how

Kelly Altman: 00:01:59

to go online, but my business was so in person with running

Kelly Altman: 00:02:04

groups that that had never become a priority until COVID.

Kelly Altman: 00:02:08

And so we immediately pivoted and started recording our

Kelly Altman: 00:02:12

workouts, doing them on Zoom. And then with Tara's help, we

Kelly Altman: 00:02:16

created a membership platform to be able to store those. And then

Kelly Altman: 00:02:20

we started to think about all of the potential we started putting

Kelly Altman: 00:02:24

our weekly recipes on there, we started creating courses and

Kelly Altman: 00:02:29

programs and things for our people to go through on their

Kelly Altman: 00:02:33

own. And it was huge for us staying afloat during COVID. And

Kelly Altman: 00:02:38

then once that was kind of over people, we had so many people

Kelly Altman: 00:02:42

that wanted that says Continue on that we just captured her

Kelly Altman: 00:02:46

during it. So that's kind of where we where we are today. So

Kelly Altman: 00:02:49

it really is crazy to me to think that now it's been over

Kelly Altman: 00:02:52

four years. In learning kind of all of this tech, Tara knows the

Kelly Altman: 00:02:56

tech for me as somebody who would focus so much on just in

Kelly Altman: 00:03:00

person delivery, always felt like the thing that stopped me

Kelly Altman: 00:03:04

and got me really nervous and anxious because I didn't

Kelly Altman: 00:03:06

understand how I could do something once and then have a

Kelly Altman: 00:03:11

kind of live for people to consume on their own time.

Tara Bryan: 00:03:15

Yeah, and so Okay, so that tees up, like your

Tara Bryan: 00:03:19

backstory. The other part of it that you haven't mentioned yet

Tara Bryan: 00:03:23

that I want to insert in there is that you're also a health

Tara Bryan: 00:03:26

coach. And so that was another kind of dimension to you trying

Tara Bryan: 00:03:32

to figure out, how do you get your message out to more people?

Tara Bryan: 00:03:36

How do you sort of start to add that into the gym model? So add

Tara Bryan: 00:03:41

it into, like, how do you create a group of people who want to do

Tara Bryan: 00:03:46

more of a curated experience? Right, right, versus just sort

Tara Bryan: 00:03:50

of the gym workouts. And, and so that was another dimension that

Tara Bryan: 00:03:54

you had, where you were doing those either live or on Zoom or

Tara Bryan: 00:03:59

whatever else. And so you were, as you start, you were forced to

Tara Bryan: 00:04:05

pivot into the gym into online, then you also were like, Oh,

Tara Bryan: 00:04:08

well, I can use my six pillars of health curriculum that you

Tara Bryan: 00:04:11

had to also help people and add another dimension to your

Tara Bryan: 00:04:15

business that you didn't have. Just with the gym.

Tara Bryan: 00:04:18

Yeah, absolutely. I mean, we did run a lot of you know, six week

Tara Bryan: 00:04:24

body transformation challenges and things like that, pre COVID

Tara Bryan: 00:04:28

And things changed a lot when I did become a health coach I got

Tara Bryan: 00:04:33

more interested in more of the holistic approach and it wasn't

Tara Bryan: 00:04:37

just you know, my market didn't become not just get ripped in

Tara Bryan: 00:04:41

six weeks and just go on this diet. I had a lot of information

Tara Bryan: 00:04:46

to share with people and a lot of tools that can help people

Tara Bryan: 00:04:50

like truly change their life, change their mindset, not just

Tara Bryan: 00:04:53

follow somebody else's rules but pay more attention to

Tara Bryan: 00:04:56

themselves. And while we had always just delivered and

Tara Bryan: 00:04:59

Anything that we gave to people every single time, you know, it

Tara Bryan: 00:05:03

was like this canned approach. And this is how we show up in

Tara Bryan: 00:05:06

front of them. We never recorded anything, we just gave it to

Tara Bryan: 00:05:09

them, we nurtured the sequence all the way through. And then I

Tara Bryan: 00:05:14

think it was right with COVID, I started to say, Wow, I mean, a

Tara Bryan: 00:05:18

lot of the messages that people get when they're trying to

Tara Bryan: 00:05:21

change their habits and change their life, they need to hear

Tara Bryan: 00:05:25

every single day. And I don't want to say it every single day.

Tara Bryan: 00:05:29

And I don't know when they're going to need to hear it or when

Tara Bryan: 00:05:32

it's going to hit them. And so that was a game changer, when we

Tara Bryan: 00:05:36

started to be able to put things out there to say, you know, are

Tara Bryan: 00:05:39

you struggling with this, just listen to these messages that

Tara Bryan: 00:05:42

can help change your mindset as to why maybe you don't want to

Tara Bryan: 00:05:45

workout today, or you're struggling with your eating or

Tara Bryan: 00:05:48

getting back on track. And so yes, that has been huge to have

Tara Bryan: 00:05:53

places for them to go to just hear our philosophy all the

Tara Bryan: 00:05:56

time, honestly, to get like more indoctrinated. And and to be

Tara Bryan: 00:06:00

honest, I think in you would notice this is there was a shift

Tara Bryan: 00:06:04

in our business pre COVID, we were very much that six week

Tara Bryan: 00:06:08

body transformation. And when I wanted to kind of phase out of

Tara Bryan: 00:06:12

that way of thinking and not being known as a place where we

Tara Bryan: 00:06:16

were trying to create six pack abs. And we were trying to get

Tara Bryan: 00:06:20

into more of a healthy lifestyle approach. It takes you trying to

Tara Bryan: 00:06:25

change that identity of a business over and over and over

Tara Bryan: 00:06:29

and over again. And so anyway, I feel like that has been one of

Tara Bryan: 00:06:33

the biggest things that I feel like I'm finally getting there

Tara Bryan: 00:06:36

where people understand and they're not coming to me anymore

Tara Bryan: 00:06:39

to say help me get a six pack because that's not who I want to

Tara Bryan: 00:06:43

serve.

Tara Bryan: 00:06:44

Well, and it's allowed you to, to really be able to serve more

Tara Bryan: 00:06:49

people and like, find more of those ideal people versus just

Tara Bryan: 00:06:53

who was coming into your physical location. Yeah. All

Tara Bryan: 00:06:56

right. All right, cool. So So COVID became sort of the launch

Tara Bryan: 00:07:00

pad. And that brought you into the digital space. And I would

Tara Bryan: 00:07:05

say you came not unwillingly, but sort

Tara Bryan: 00:07:10

of kicking and screaming and kicking and screaming

Tara Bryan: 00:07:12

and bewildered because he is sort of forced to write. But I

Tara Bryan: 00:07:15

think that it was such a blessing because it allowed you

Tara Bryan: 00:07:18

to see a different approach to how you could show up how you

Tara Bryan: 00:07:22

could get out in a bigger way. And honestly, how starting to

Tara Bryan: 00:07:27

look at how you could use your time differently. Yeah. And so I

Tara Bryan: 00:07:33

say COVID COVID was great for that for you. But But right

Tara Bryan: 00:07:37

after COVID, right after COVID. Right? When everything opened

Tara Bryan: 00:07:40

up, you took a sigh of relief, and you're like, Great, now we

Tara Bryan: 00:07:44

don't have to be online anymore, right? Like, now we're gonna go

Tara Bryan: 00:07:46

back into the gym, and this online thing is gonna go away,

Tara Bryan: 00:07:49

and it's not going to be a thing. But that's not actually

Tara Bryan: 00:07:51

what happened. Right? Right.

Tara Bryan: 00:07:54

I mean, there were several years, which is why we don't

Tara Bryan: 00:07:56

really know how to define when it ended. But there were several

Tara Bryan: 00:08:00

years where we had half the population that said, Oh, my

Tara Bryan: 00:08:04

gosh, I just want to be back in person and half of a population

Tara Bryan: 00:08:07

that said, I have now recognized this kind of flexibility that's

Tara Bryan: 00:08:11

really working for me. And I think for me as just, you know,

Tara Bryan: 00:08:15

one of my core values, I want to help everybody all the time, and

Tara Bryan: 00:08:19

to say, Wow, I can do this once, and I could show up in person at

Tara Bryan: 00:08:24

my you know, when I want to and to have everything be online, we

Tara Bryan: 00:08:28

just got so much more traction. And so it was really fun to see

Tara Bryan: 00:08:32

how we could serve kind of both demographics. And yeah, I

Tara Bryan: 00:08:36

wouldn't say there was maybe a couple months where we weren't

Tara Bryan: 00:08:40

nurturing that online. But ever since COVID, every program we've

Tara Bryan: 00:08:44

run, we've done it simultaneously, which

Tara Bryan: 00:08:47

is really, you know, again, part of your transition in terms of

Tara Bryan: 00:08:52

how, how could this whole thing work? How do you show up and

Tara Bryan: 00:08:56

serve? And not necessarily have it take up all of your time?

Tara Bryan: 00:09:01

Because yeah, you know, I mean, Kelly is a busy mom of four

Tara Bryan: 00:09:04

children and like running around all the time, we didn't have

Tara Bryan: 00:09:07

time to, like Grow, grow your gym, grow the audience, grow all

Tara Bryan: 00:09:12

the things, and and do all the rest of the things that you have

Tara Bryan: 00:09:16

going on in your life. And so let's lay so we're gonna get

Tara Bryan: 00:09:21

into what's actually happening right now in your business, but

Tara Bryan: 00:09:25

I want to just spend a couple more minutes just sort of going

Tara Bryan: 00:09:28

back and forth with like, what, what was happening in your mind

Tara Bryan: 00:09:33

when you were transitioning from, you know, everything in

Tara Bryan: 00:09:37

person to more of that hybrid model, and then looking at the

Tara Bryan: 00:09:41

possibility that you could still make a big impact and feel

Tara Bryan: 00:09:45

fulfilled without actually being in person with everyone all the

Tara Bryan: 00:09:49

time. Yeah,

Tara Bryan: 00:09:51

I think that one of the biggest things that I've realized just

Tara Bryan: 00:09:55

through this entire process is how A lot of times we make

Tara Bryan: 00:10:01

things so much bigger than they need to be like, even when, you

Tara Bryan: 00:10:06

know when you're talking about doing it. All right, I want it,

Tara Bryan: 00:10:09

I never wanted to give up the part that showed up for people

Tara Bryan: 00:10:12

in person because they truly loved my community at the gym.

Tara Bryan: 00:10:16

However, I did end up deciding that what would work best for me

Tara Bryan: 00:10:21

is to just have less classes per day. So we did that I hired a

Tara Bryan: 00:10:26

trainer, and I'm in there, you know, a couple classes a week,

Tara Bryan: 00:10:30

but not every single one of them. And then I always knew

Tara Bryan: 00:10:33

that really, truly to get to that place where I can get my

Tara Bryan: 00:10:37

message out to more and more people, it needed to be a focus

Tara Bryan: 00:10:42

also of online, but every time that I would try to create

Tara Bryan: 00:10:46

something, I would fall into the trap of just trying to do too

Tara Bryan: 00:10:49

much. And it's fascinating, right, because as I just

Tara Bryan: 00:10:53

described, I could recognize in my clients that if I gave them

Tara Bryan: 00:10:58

too much, they would get overwhelmed. And so I went from

Tara Bryan: 00:11:02

that, you have to do all the things perfectly to create this

Tara Bryan: 00:11:06

massive transformation in six weeks to where I am now and

Tara Bryan: 00:11:10

saying, Just do something like 15 minutes every single day of

Tara Bryan: 00:11:15

something that moves you a little bit closer to having the

Tara Bryan: 00:11:18

habits to build something. And I had to take my own advice,

Tara Bryan: 00:11:23

because I started to realize that in the four years, when I

Tara Bryan: 00:11:27

was trying to create the programs online and serve the

Tara Bryan: 00:11:31

people in person, I was just doing too much. And I was giving

Tara Bryan: 00:11:35

them too much information to where I feel like the user

Tara Bryan: 00:11:39

experience was they were impressed by the amount of

Tara Bryan: 00:11:42

information I gave them, they kind of felt like they were

Tara Bryan: 00:11:46

drinking from the firehose, because when they got done with

Tara Bryan: 00:11:49

the program, they felt a little overwhelmed, like, wow, I needed

Tara Bryan: 00:11:54

to do a 60 minute strength workout three times a week, and

Tara Bryan: 00:11:58

I needed to do all these things. And then I as the person who ran

Tara Bryan: 00:12:03

the program felt like once it was over, I wanted to take a

Tara Bryan: 00:12:06

breath and a two month vacation from trying to do all of that.

Tara Bryan: 00:12:10

And so I just kept knowing because thankfully, I've Tara in

Tara Bryan: 00:12:15

my ear that would say, and keep me on that track of saying you

Tara Bryan: 00:12:19

don't need to give too much. You need to meet them where they

Tara Bryan: 00:12:23

are, and take them along the journey very very, very slowly,

Tara Bryan: 00:12:27

because they will appreciate that. And sometimes it is I feel

Tara Bryan: 00:12:32

like almost all the time, it's hard to remember where they

Tara Bryan: 00:12:36

actually are and what they can actually handle. And then it's

Tara Bryan: 00:12:40

important even for you as the entrepreneur to think, what can

Tara Bryan: 00:12:45

I actually handle? What can I actually deliver, and not get

Tara Bryan: 00:12:49

overwhelmed

Tara Bryan: 00:12:50

by the process. But even back when you were putting just your

Tara Bryan: 00:12:55

workouts online, it was just like, Well, I'm just going to

Tara Bryan: 00:12:58

create, you know, all these millions of workouts and throw

Tara Bryan: 00:13:01

them in to the hub. And everybody can go out and get

Tara Bryan: 00:13:04

what they want, whenever they want it. And the reality is, is

Tara Bryan: 00:13:08

that's too complicated for people, they're not going to do

Tara Bryan: 00:13:10

it right. So they're going to start searching. It's like

Tara Bryan: 00:13:12

Netflix, right? Like you sit down and try and watch something

Tara Bryan: 00:13:15

and then you end up scrolling. And two hours later, you still

Tara Bryan: 00:13:18

haven't picked anything because it's too overwhelming. And so

Tara Bryan: 00:13:21

this new experience where we're this is what we really want to

Tara Bryan: 00:13:24

talk about today is the pain of this new experience that you've

Tara Bryan: 00:13:27

created. I would say, there, there's a couple of things that

Tara Bryan: 00:13:31

happen during this experience. And so I'm excited to unpack

Tara Bryan: 00:13:35

this one. But But I think that the key was you created an

Tara Bryan: 00:13:41

intentional curated experience for your people that was bite

Tara Bryan: 00:13:46

sized, gave them the ability to just follow along, like just go

Tara Bryan: 00:13:51

in and do this stuff every single day with the intention

Tara Bryan: 00:13:55

that at the end of the 30 days, that they weren't going to have

Tara Bryan: 00:14:00

a change in their habits a change in their behavior. And

Tara Bryan: 00:14:04

that was the goal. It wasn't like how much can I give them?

Tara Bryan: 00:14:06

Because if I give them all these things, and they're going to

Tara Bryan: 00:14:09

think that they're getting so much value. And in fact, the

Tara Bryan: 00:14:12

beauty of it is when you give them a curated experience, they

Tara Bryan: 00:14:17

see the value, and then it's doable, and then they stay. So

Tara Bryan: 00:14:20

talk this talk of sort of like, what what did you create? And

Tara Bryan: 00:14:25

and what was the shift that happened for you? And when did

Tara Bryan: 00:14:30

that happen? And so tell us tell us all about that because I

Tara Bryan: 00:14:33

think that this is the piece that a lot of people don't get

Tara Bryan: 00:14:37

until they have gone through kind of what you've gone

Tara Bryan: 00:14:40

through. Yeah, I

Tara Bryan: 00:14:42

Okay. So the first question was, what did I create? And so I

Tara Bryan: 00:14:46

created a 30 day challenge that right this moment, it's called

Tara Bryan: 00:14:50

the 30 day challenge, but I'm letting it evolve. I didn't want

Tara Bryan: 00:14:52

to overthink things you know that's that's huge for me is

Tara Bryan: 00:14:56

rolling something out and being able to just say this is what I

Tara Bryan: 00:15:00

want to give people and then I'm gonna let sort of the community

Tara Bryan: 00:15:03

decide how that kind of ends up and what cart but I knew that

Tara Bryan: 00:15:08

this I wanted to be kind of that entry into my world and into our

Tara Bryan: 00:15:14

business, I kept looking back on all the other programs I had

Tara Bryan: 00:15:18

created and feeling like, at the end of the day, it took them

Tara Bryan: 00:15:23

from zero to like 100. And I wanted to teach somebody from

Tara Bryan: 00:15:27

zero to 10. And so I had this on my mind for several months

Tara Bryan: 00:15:31

before maybe even a year, before I actually sat down and just put

Tara Bryan: 00:15:36

a date on the calendar inside, I'm launching this on this date.

Tara Bryan: 00:15:39

So the 30 Day Challenge, what was different about it is they

Tara Bryan: 00:15:43

only needed to commit to about four things per day to making

Tara Bryan: 00:15:47

their health a priority, right, because in my demographic, my

Tara Bryan: 00:15:51

the main person that I serve is mostly busy women, I do serve a

Tara Bryan: 00:15:56

few great men that also struggle with putting themselves on their

Tara Bryan: 00:15:59

list. But it's the people that are just reacting all day long

Tara Bryan: 00:16:04

to the demands of their children and their jobs and maybe taking

Tara Bryan: 00:16:08

care of their parents. And then all of a sudden, they get to a

Tara Bryan: 00:16:11

place where they think I don't feel good. I don't feel like I

Tara Bryan: 00:16:14

do anything, right. I don't even know if I step away from my dust

Tara Bryan: 00:16:18

and walk outside, I haven't picked up a weight, I don't feel

Tara Bryan: 00:16:23

strong. I don't have good energy, I'm not sleeping well, I

Tara Bryan: 00:16:27

don't pay attention to my nutrition, just eat whatever my

Tara Bryan: 00:16:30

kids have in the house or leftover on their plate. And

Tara Bryan: 00:16:34

they're really ready to just understand how they can put

Tara Bryan: 00:16:37

these habits into their already super busy life. Right. So those

Tara Bryan: 00:16:41

are the people that I serve. And I kind of forgot what your next

Tara Bryan: 00:16:45

question was? Or if I just went off on a on a tails.

Tara Bryan: 00:16:47

Yep, that's perfect. So but tell us about so. So so it's centered

Tara Bryan: 00:16:52

around four things, right? Yeah. And and so tell us a little bit

Tara Bryan: 00:16:56

about what you're most proud of about this challenge. And then

Tara Bryan: 00:17:00

we'll we can talk about kind of some of the fun stuff that's in

Tara Bryan: 00:17:03

there. Yeah,

Tara Bryan: 00:17:03

probably the thing that I'm most proud of is, you know, doing an

Tara Bryan: 00:17:08

exercise with Tara that a brain exercise that helped me

Tara Bryan: 00:17:12

understand that everything I've been doing, as I've been

Tara Bryan: 00:17:16

coaching people, one on one coaching groups, anytime that I

Tara Bryan: 00:17:19

talk to a client, that I have a method, so how I bring them

Tara Bryan: 00:17:24

through something, right, there are some certain cheese that I

Tara Bryan: 00:17:28

do, right, and I have this method out, I started calling it

Tara Bryan: 00:17:33

we called our membership hub, the Fit lifestyle, look, because

Tara Bryan: 00:17:36

people can come into our gym, and they can work out and that

Tara Bryan: 00:17:39

can be the fitness part of it. But there's a whole lifestyle

Tara Bryan: 00:17:42

that includes you know, how they're thinking, how they're

Tara Bryan: 00:17:46

eating, how they're sleeping, how they're managing their

Tara Bryan: 00:17:49

stress and breathing, how they're hydrating, you know, and

Tara Bryan: 00:17:52

how they're moving. So it's all of those pillars. But beyond

Tara Bryan: 00:17:56

that, when I thought about the method, if I can get every

Tara Bryan: 00:18:01

single person to be come consistent, to get creative, and

Tara Bryan: 00:18:08

what they're doing right to have that clarity on where they are

Tara Bryan: 00:18:13

right now and what might need to change and then start connecting

Tara Bryan: 00:18:17

with other people. So they have that community of people that

Tara Bryan: 00:18:21

are cheering them on of people that they're learning from and

Tara Bryan: 00:18:25

just connecting. Those are like the key aspects of every single

Tara Bryan: 00:18:31

thing that I believe in everything that I do. So once I

Tara Bryan: 00:18:34

was able to have, here's another one, once I was able to have the

Tara Bryan: 00:18:37

confidence to say, I do have a method like this is what I do

Tara Bryan: 00:18:41

with every single person is I focus on those four C's. And

Tara Bryan: 00:18:45

then it does build competence. With people in their habit the

Tara Bryan: 00:18:50

same way I was building confidence for myself with can I

Tara Bryan: 00:18:54

lead an online business?

Tara Bryan: 00:18:55

And what do we call that method?

Tara Bryan: 00:18:57

The Fit Life method!

Tara Bryan: 00:18:59

Yep. So there you go. Kelly's gonna imagine that lifestyle

Tara Bryan: 00:19:02

hub, right, right. But that was key for you is it one does find

Tara Bryan: 00:19:06

it. In fact, I don't want to take us away from what you're

Tara Bryan: 00:19:09

proud of. But I want to I want you to share the story quickly

Tara Bryan: 00:19:12

that you had with your husband, about the fact that a big gym in

Tara Bryan: 00:19:18

our area decided to put to make all of their online, other

Tara Bryan: 00:19:22

online workouts free. And so tell us a little bit about that

Tara Bryan: 00:19:26

story. Because I think that that was so powerful, not only for

Tara Bryan: 00:19:29

you to define your method, but then how you were able to really

Tara Bryan: 00:19:33

internalize that and how has that helped you in building the

Tara Bryan: 00:19:38

rest of your business?

Tara Bryan: 00:19:39

Well, I do think you know, just to go back to every fitness

Tara Bryan: 00:19:43

business had to figure out how do I go online right and so even

Tara Bryan: 00:19:47

the big gigantic corporations started to you know, put all of

Tara Bryan: 00:19:52

their workouts in a repository they start into and we we've got

Tara Bryan: 00:19:55

lots of different names right, peloton and just all these

Tara Bryan: 00:19:59

different cars companies that create online fitness

Tara Bryan: 00:20:02

communities, right? So there's a lot of competition. And here I

Tara Bryan: 00:20:05

am. And in my mind thinking, I'm the small boutique gym in one

Tara Bryan: 00:20:09

little location and Edina, Minnesota, how do I compete with

Tara Bryan: 00:20:13

these giant corporations that have all this stuff online with

Tara Bryan: 00:20:17

all the fancy, you know, tech and all that? Well, a couple

Tara Bryan: 00:20:20

months ago, right about the time I was getting ready to launch

Tara Bryan: 00:20:23

this program, my husband came home and said, Now some of these

Tara Bryan: 00:20:28

are one of these big gyms is just giving away all of their

Tara Bryan: 00:20:31

content. So like anywhere in the world, you don't have to be a

Tara Bryan: 00:20:34

member, you can just be anyone kind of like YouTube, right? Is,

Tara Bryan: 00:20:38

is one of those, it's just giving away all of their

Tara Bryan: 00:20:40

content, how in the world are you going to compete with this,

Tara Bryan: 00:20:44

because I was so clear in what I was creating for people, I could

Tara Bryan: 00:20:49

see the exact difference that you know, not many people, there

Tara Bryan: 00:20:54

are some people that are self motivated and can go into

Tara Bryan: 00:20:57

something and say, oh, yeah, I just do this every single day,

Tara Bryan: 00:20:59

this is who I am. That's about 5% of the population 95% of the

Tara Bryan: 00:21:04

population, they want to be led, they want to be guided, they

Tara Bryan: 00:21:07

want to have a community, they want somewhere to turn when

Tara Bryan: 00:21:10

things get hard, because maybe they're not surrounded with a

Tara Bryan: 00:21:13

lot of other like minded people that want to be healthier and

Tara Bryan: 00:21:17

have those desires. And so I said to them, and not worry

Tara Bryan: 00:21:22

about it, like let them give away everything for free. What

Tara Bryan: 00:21:25

people are paying for is my curated experience, and the way

Tara Bryan: 00:21:30

that I'm gonna lead them, and they're not getting this

Tara Bryan: 00:21:33

methodology every single day. And it's repetition is really

Tara Bryan: 00:21:37

important. And just, you know, going on to a website and

Tara Bryan: 00:21:41

picking something doesn't create a an experience, but it doesn't,

Tara Bryan: 00:21:47

you know, create habits that can be built over a long time,

Tara Bryan: 00:21:50

because then nobody knows when you fall off. Well,

Tara Bryan: 00:21:53

and it's the same same experience going into the gym

Tara Bryan: 00:21:57

versus going into, you know, big box thing where you walk into a

Tara Bryan: 00:22:00

big box, you know, fitness area, and what you'd like, if you've

Tara Bryan: 00:22:05

done this, you know what I'm talking about as you walk in,

Tara Bryan: 00:22:07

and then all of a sudden, you you know, you go on the

Tara Bryan: 00:22:10

elliptical or something because it's so overwhelming. There's so

Tara Bryan: 00:22:13

many things, there's so many people there's like you just

Tara Bryan: 00:22:15

don't know what to do with yourself when you walk in. And

Tara Bryan: 00:22:18

and you feel alone. In an environment. That's exactly the

Tara Bryan: 00:22:22

same. All you've done is taken how you show up in the gym and

Tara Bryan: 00:22:26

move that experience online. And so between the method and the

Tara Bryan: 00:22:30

fact that you're staying true to how you have built such a

Tara Bryan: 00:22:33

successful local business is, is working online. So I love that

Tara Bryan: 00:22:37

story. Just because I think that it was it was a pivot point for

Tara Bryan: 00:22:41

you to feel that level of confidence and clarity. Yes.

Tara Bryan: 00:22:45

Okay, so so so give us give us sort of the, the structure and

Tara Bryan: 00:22:51

why you're proud of the structure that you created. What

Tara Bryan: 00:22:53

does that look like? Yeah,

Tara Bryan: 00:22:55

so all the time when coaching with Tara, I brought back to

Tara Bryan: 00:23:00

putting myself in the customer's shoes, you know, into their

Tara Bryan: 00:23:04

journey. And realizing that it's not about me thinking it's

Tara Bryan: 00:23:09

repetitive. It's about their experience, and what they need

Tara Bryan: 00:23:14

to do over and over and over again. And so, like we said

Tara Bryan: 00:23:18

before, it really was that bite size, right? Like you encouraged

Tara Bryan: 00:23:22

me to put in sort of a morning something. And instead of having

Tara Bryan: 00:23:27

it be different every single day, you encouraged me, have it

Tara Bryan: 00:23:31

be almost the same every single day. And that was it's one of

Tara Bryan: 00:23:36

people's favorite parts.

Tara Bryan: 00:23:37

Yes, because you called it "Mornings With Kelly"

Tara Bryan: 00:23:39

So it's where I do a little like guided you know, three minutes

Tara Bryan: 00:23:45

just to get people because you can always say, take three

Tara Bryan: 00:23:48

minutes to think about your day. But again, we want to be guided

Tara Bryan: 00:23:52

by people and me because I am kind of like my avatar. We don't

Tara Bryan: 00:23:58

want to think about anything else. We have so many thoughts

Tara Bryan: 00:24:00

coming through our head, we need somebody else to remind us why

Tara Bryan: 00:24:05

we're the most important people in our lives. And we need to

Tara Bryan: 00:24:07

take care of ourselves first. And so that was huge. And then

Tara Bryan: 00:24:11

realizing

Tara Bryan: 00:24:12

how the way so let me just interrupt you because like Yeah,

Tara Bryan: 00:24:14

so it's it she's got an app with a membership hub. And so in the

Tara Bryan: 00:24:19

morning, that you're asking them to just spend three minutes

Tara Bryan: 00:24:24

click on their phone, listen to mornings with Kelly, which is a

Tara Bryan: 00:24:28

guided that sort of meditation to here's how you can start your

Tara Bryan: 00:24:32

day. Here's something to think about, like start with the right

Tara Bryan: 00:24:35

mindset, all that everything's so super simple for people to

Tara Bryan: 00:24:39

log in. Listen, listen to it, and then go about their day.

Tara Bryan: 00:24:43

Yeah. Okay, so that's the first piece, then

Tara Bryan: 00:24:45

the first fear and then the next piece is a very small, you know,

Tara Bryan: 00:24:50

just something to think about right like a 10 bit or whatever.

Tara Bryan: 00:24:53

I had more resources you know, in the beginning, but I think

Tara Bryan: 00:24:57

that breaking it down day by day Every other program I've ever

Tara Bryan: 00:25:01

done was week by week. And I feel like things got lost. I

Tara Bryan: 00:25:06

feel like the just saw a bunch of information on a page and

Tara Bryan: 00:25:10

they couldn't maybe even remember. And they're like,

Tara Bryan: 00:25:13

mate, I can't remember on Friday, if I had clicked on this

Tara Bryan: 00:25:16

training from Monday, and sometimes it's a 45 minute

Tara Bryan: 00:25:20

YouTube video and I'm, I'm lost, I don't feel like I have time

Tara Bryan: 00:25:24

for it. So every day, I was trying to just give them like

Tara Bryan: 00:25:27

another four or five minutes, something to think about. And

Tara Bryan: 00:25:30

then I was having them do checkboxes, and every single

Tara Bryan: 00:25:35

day, and people really loved that. And the beautiful thing

Tara Bryan: 00:25:38

was, they had to at least click through to get to the next part.

Tara Bryan: 00:25:42

So there's that huge level of accomplishment. For people that

Tara Bryan: 00:25:46

are like, I'm super clear on what I need to do. Did I do it?

Tara Bryan: 00:25:49

Or did I not do it? And I just kept saying, we're not here to

Tara Bryan: 00:25:53

be perfect. We're just here to create like a 1%, or a one

Tara Bryan: 00:25:57

degree change, even if it's a one degree change over 30 days,

Tara Bryan: 00:26:01

it's still success. And so people

Tara Bryan: 00:26:04

really love that. Yeah, because every day, they could pick up

Tara Bryan: 00:26:07

their phone, do the thing, check the boxes, and move on with

Tara Bryan: 00:26:11

their day. Totally. And, and it was a lot of things that they

Tara Bryan: 00:26:13

were already doing right? going, you know, maybe some movement

Tara Bryan: 00:26:17

goal, right? Getting your steps in or doing a workout or doing a

Tara Bryan: 00:26:21

strength strength session, or drinking more water or, you

Tara Bryan: 00:26:26

know, choosing to not eat a bag of chips and eat the vegetables

Tara Bryan: 00:26:30

instead. Right? Like a super simple thing. Yes. But you broke

Tara Bryan: 00:26:33

it down into small pieces. So it wasn't like you didn't give up

Tara Bryan: 00:26:37

everything. Don't eat anything for 30 days, which is super

Tara Bryan: 00:26:41

overwhelming for people. Yeah. When it's like that day, it's

Tara Bryan: 00:26:43

like, how can you just eat a little bit better or add a

Tara Bryan: 00:26:47

little bit more protein in versus, you know, every single

Tara Bryan: 00:26:52

day for 30 days, you can only eat this and that the other

Tara Bryan: 00:26:54

thing, which is super restrictive, which is not your

Tara Bryan: 00:26:56

style? Yeah. And so some of the responses you got after the 30

Tara Bryan: 00:27:00

days, were, you know, like people want to do this forever.

Tara Bryan: 00:27:04

Like, yeah, they're not gonna stop. Yeah. Which, which

Tara Bryan: 00:27:07

actually brings up an interesting challenge for you.

Tara Bryan: 00:27:10

So talk to us a little bit about. So that's the great

Tara Bryan: 00:27:13

thing, right? Like the, the, the way that you created it this

Tara Bryan: 00:27:17

time, though, feels more sustainable to you, it feels

Tara Bryan: 00:27:21

better for your customers. But it also was something that even

Tara Bryan: 00:27:25

though you've done nothing else for 30 days other than focus on

Tara Bryan: 00:27:28

what needed to go into each day, the amount of clarity around

Tara Bryan: 00:27:35

what you did to go in there felt more manageable to you this

Tara Bryan: 00:27:38

time.

Tara Bryan: 00:27:38

Yes, absolutely, it really did. And in the beginning, you know,

Tara Bryan: 00:27:44

it was a day by day thing, I started to realize that it was

Tara Bryan: 00:27:49

kind of the same, I was having the same journey through

Tara Bryan: 00:27:54

building this online platform and business, I mean, something

Tara Bryan: 00:27:59

that is the future of my business, as people you know,

Tara Bryan: 00:28:04

the same kind of journey they have when they are trying to

Tara Bryan: 00:28:07

develop a new habit is that I couldn't look at it as this huge

Tara Bryan: 00:28:11

thing that I was going to do every single month for, you

Tara Bryan: 00:28:14

know, now until forever. But he just needed to take it one day

Tara Bryan: 00:28:17

at a time. And so I had that big, like, if I can just focus

Tara Bryan: 00:28:20

on today or get tomorrow set up and think about where they are

Tara Bryan: 00:28:24

and listen, then this is just going to serve me because it's

Tara Bryan: 00:28:28

just going to become easier. And I think that that's kind of

Tara Bryan: 00:28:31

where I am now is I always thought I would need a break

Tara Bryan: 00:28:36

from it. Or I always thought I would need to take some time in

Tara Bryan: 00:28:40

between and then maybe launch another one in six months. And

Tara Bryan: 00:28:43

now I recognize that it's no different. And when we started

Tara Bryan: 00:28:47

the fitness business of classes in person, we didn't sell a

Tara Bryan: 00:28:51

membership to somebody for four weeks, and then say, Okay, we'll

Tara Bryan: 00:28:54

see you again in January. We didn't say, Oh, now do you want

Tara Bryan: 00:28:57

to take a break and come see us at our next six week program. We

Tara Bryan: 00:29:01

just started a business sold a membership, and they just get

Tara Bryan: 00:29:04

billed every single month for you know now until they leave.

Tara Bryan: 00:29:08

And hopefully and we've had people with us for almost the

Tara Bryan: 00:29:11

entire 14 years. Right? It's pretty amazing. So that is

Tara Bryan: 00:29:16

possible in this exact challenge because they just want to be

Tara Bryan: 00:29:20

supported all the time. They want to have somewhere to show

Tara Bryan: 00:29:23

up. Well, and

Tara Bryan: 00:29:25

I think that the biggest aha for you has been that yes, you had

Tara Bryan: 00:29:30

to spend time building it. But in the past, you had tried to do

Tara Bryan: 00:29:34

zoom calls and one on one conversations and like all of

Tara Bryan: 00:29:38

this stuff around the online piece, which which didn't

Tara Bryan: 00:29:42

actually maximize your time. Right, right. And so by building

Tara Bryan: 00:29:46

a community inside of the membership hub, by serving your

Tara Bryan: 00:29:52

people each and every day that they had, what they needed and

Tara Bryan: 00:29:55

that and you do some extra things where you offer some

Tara Bryan: 00:29:58

conversations with people as needed. There's some assessments

Tara Bryan: 00:30:01

and whatnot in there, so people can track their progress. But,

Tara Bryan: 00:30:04

and you're showing up, you know, encouraging people and answering

Tara Bryan: 00:30:09

questions and doing all those things. But when you think about

Tara Bryan: 00:30:12

like, when you take away the building part of this now, and

Tara Bryan: 00:30:15

you look forward to the future, when you're launching this next

Tara Bryan: 00:30:19

one, the one after that, the one after that, what do you estimate

Tara Bryan: 00:30:23

is your is the time that you have to actively be in that part

Tara Bryan: 00:30:27

of the business?

Tara Bryan: 00:30:29

Like, oh, yeah, I mean, half hour in a day, an hour a day?

Tara Bryan: 00:30:33

Yeah, probably, I mean, an hour a day feels like it would give

Tara Bryan: 00:30:37

me plenty of time to to keep doing that, right. And then I'm

Tara Bryan: 00:30:41

just the most excited, I mean, I love watching the members

Tara Bryan: 00:30:46

interact with each other. And then I love to be there as a

Tara Bryan: 00:30:49

cheerleader cheering them on. And then I love hearing things

Tara Bryan: 00:30:55

that people could use a little bit more of, because I'm really

Tara Bryan: 00:30:59

excited. At this point, I feel 100% confident in the content

Tara Bryan: 00:31:04

that I've got, and I'm so excited to see it from another

Tara Bryan: 00:31:08

angle this next month, so that I can just like, make it even

Tara Bryan: 00:31:12

better. You know, and think about where where could I have

Tara Bryan: 00:31:15

dropped? Where did I drop the ball a little bit? Or what do I

Tara Bryan: 00:31:17

need to expand on and so what I'm most excited about see it

Tara Bryan: 00:31:22

from that. I mean, it's still kind of even a pipe dream at

Tara Bryan: 00:31:25

this point for me to say, really, like, I will be able to

Tara Bryan: 00:31:28

just nurture this for an hour a day. And then it can just go

Tara Bryan: 00:31:32

okay, and I'm going to add in an hour a day on the boat, because

Tara Bryan: 00:31:35

like, you could do it actually from your phone. Yeah, you don't

Tara Bryan: 00:31:38

need to be in an office and guy. Right, right, which is

Tara Bryan: 00:31:41

incredible to think about and has not been my life thus far.

Tara Bryan: 00:31:45

But I just, I think the thing I'm the most excited about is

Tara Bryan: 00:31:49

when I feel like I've got that time to really spread the word

Tara Bryan: 00:31:54

about how this is changing people's lives and focus more on

Tara Bryan: 00:31:58

marketing, because Tara, you know that I'm a deliverer and a

Tara Bryan: 00:32:04

connector. And I want to be like, right in with the people.

Tara Bryan: 00:32:07

But when it gets to me talking about my stuff, and putting, you

Tara Bryan: 00:32:12

know, all the wins out there and all that it's not that I don't

Tara Bryan: 00:32:15

want to or find value in it, it's just that it's the thing

Tara Bryan: 00:32:19

that falls off my list, because I have so many other things that

Tara Bryan: 00:32:23

need immediate attention was like shall wait to have time for

Tara Bryan: 00:32:27

that, because I know, it will just help me reach more people.

Tara Bryan: 00:32:30

Totally for sure. In the end, this allows you to do that,

Tara Bryan: 00:32:33

because it's just going to continue to exponentially grow.

Tara Bryan: 00:32:36

So one last thing I want to just throw out and then and then I

Tara Bryan: 00:32:40

just want to close us off is one of the core objections I would

Tara Bryan: 00:32:46

say that you had around this whole process was that you were

Tara Bryan: 00:32:49

going to lose connection with, with people within your

Tara Bryan: 00:32:54

community, that you are going to be sitting behind a computer all

Tara Bryan: 00:32:57

alone without anyone to talk to and like you weren't gonna be

Tara Bryan: 00:33:01

building your community, right? Like that's one of the reasons

Tara Bryan: 00:33:03

that that you've been so resistant to shifting. Is that

Tara Bryan: 00:33:08

peace? Talk to me just a little bit about your experience in

Tara Bryan: 00:33:13

this 30 days with this group do you feel disconnected to to the

Tara Bryan: 00:33:18

group as they're going through this online? Or do you feel more

Tara Bryan: 00:33:20

connected? Because you're getting, you're getting so much

Tara Bryan: 00:33:23

more feedback for the people who are actively involved on what

Tara Bryan: 00:33:28

they're doing? Like daily feedback? Oh,

Tara Bryan: 00:33:31

totally. Yes, no, I feel like I know them as well as anybody

Tara Bryan: 00:33:37

else. And I feel like I've been able to give them so much more

Tara Bryan: 00:33:41

support than I ever could, even if I saw them every day. Like,

Tara Bryan: 00:33:46

even if I saw them in the gym every day, I wouldn't have my

Tara Bryan: 00:33:52

thoughts about the while I'm teaching a class to give them

Tara Bryan: 00:33:56

the things that they need outside of the gym, because

Tara Bryan: 00:33:59

that's the hardest part is, you know, to get people to show up

Tara Bryan: 00:34:02

for a workout is you know what, you have 23 other hours in a

Tara Bryan: 00:34:07

day, you need to be in their mind as well. And like, I feel

Tara Bryan: 00:34:11

like this has been able to give them the stuff to think about

Tara Bryan: 00:34:14

when they're not doing the workout. And this is the mindset

Tara Bryan: 00:34:18

shift in Yeah, awesome. All right, very cool. Thank

Tara Bryan: 00:34:21

you, Kelly, for being on the show. If you are thinking about

Tara Bryan: 00:34:23

creating a membership, or some sort of online component to your

Tara Bryan: 00:34:27

business or an online business, you know, take Kelly's journey

Tara Bryan: 00:34:31

and some of the things that she shared and really take those to

Tara Bryan: 00:34:35

heart, right, like how can you start to shift online, even just

Tara Bryan: 00:34:39

you know, moving it into small bite sized pieces. Alright,

Tara Bryan: 00:34:42

Kelly, so give our audience sort of your final thoughts what

Tara Bryan: 00:34:45

would be you know, like, what's your biggest advice for somebody

Tara Bryan: 00:34:48

who's getting into this? And then leave us off with how can

Tara Bryan: 00:34:51

people find out about this

Tara Bryan: 00:34:53

amazing a challenge? Yes, yes. So I think my biggest piece of

Tara Bryan: 00:34:57

advice is, you know, start small and don't allow yourself to get

Tara Bryan: 00:35:03

overwhelmed or to get frustrated that it's not where you think

Tara Bryan: 00:35:07

that it shouldn't be. Because it can be easy to do. There were

Tara Bryan: 00:35:11

many times over the four years where I would say, Oh, should I

Tara Bryan: 00:35:14

should I keep nurturing this should I keep and and I think it

Tara Bryan: 00:35:17

just was when you when I thought about reach and I thought about

Tara Bryan: 00:35:21

impact, just keep knowing that your expertise is so important

Tara Bryan: 00:35:27

to so many people out there and just keep realizing how big the

Tara Bryan: 00:35:31

world is. I think it's really easy for us, especially as you

Tara Bryan: 00:35:35

know, moms to think that our world revolves around this like

Tara Bryan: 00:35:38

little 10 mile radius that we're involved in with our kids or our

Tara Bryan: 00:35:42

local business. But that was the biggest thing for me is just

Tara Bryan: 00:35:46

keep going and keep trying. And if it doesn't feel right, think

Tara Bryan: 00:35:51

about how you could make it smaller, rather than thinking

Tara Bryan: 00:35:54

about how you can make it bigger. Ben, be up so maybe

Tara Bryan: 00:35:57

that's it. But yeah, that's the epiphany. Like if something's

Tara Bryan: 00:36:00

not working, think about how you can make it easier and smaller

Tara Bryan: 00:36:03

rather than thinking how do I make this grander and bigger and

Tara Bryan: 00:36:06

because then you actually can take steps in so there's that

Tara Bryan: 00:36:11

Yeah, and you can connect with me the website for the

Tara Bryan: 00:36:14

challenges Altman fitness.com 30 Day Challenge and we're on

Tara Bryan: 00:36:18

Facebook and Instagram at Altman Fitness.

Unknown: 00:36:20

Awesome. Yeah. All right. Thanks, Kelly. Thanks

Unknown: 00:36:23

everyone for being with us today. If you love today's

Unknown: 00:36:25

episode, go ahead and give us a like and a rating and we will

Unknown: 00:36:29

see you next time.