In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Talia Samuels, President of Outshine Public Relations, a company that specializes in PR and marketing for the culinary and hospitality industry. In this episode, Talia shares her journey from being a Spanish linguistic major to starting her PR agency at the age of 23. She discusses the challenges and triumphs of running a business, the importance of delegating, and the strategies she uses to help her clients stand out in a competitive market. Talia also talks about her future goals, including expanding her business to new markets and helping her clients earn Michelin stars.

Quotes

• “​​You're always somehow in the weeds or you're learning how to do something new to you. I never feel like, oh, every day is so easy. It's all turnkey no, every day is a dynamic new day where the industry changes, we have to adapt to different technologies and social platforms, changes in media outlets, and there's no one-size-fits-all press plan or social plan for any client. So, yeah, it's like every day I'm learning something new.” -Talia Samuels [25:04]

• “We're just an amplifier. We're the storytellers. My goal is to tell my client's story and help the media at the same time. Their goal is to tell these stories. So my job is to make their job easier, and they have a busy, crazy job. So if I can help them and also help my client, perfect. I'm making two people happy.” -Talia Samuels  [33:09]

TIMESTAMPS

[00:44] Talia's background and experience in fine dining

[04:01] Talia’s transition from a Spanish linguistic major to PR

[09:13] Outshine Public Relations and its clients

[15:29] Fear of judgment and imposter syndrome

[21:29] Hiring people who excel in areas outside of expertise

[28:18] PR strategies for clients 

[34:07]  The challenge of standing out in the competitive restaurant industry 

RESOURCES

Portillo Sales

CONTACT 

Nick: nick.portillo@portillosales.com

Talia: https://www.linkedin.com/in/taliasamuels/