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6 Principles to more success & better life with Jim Britt
Episode 466th March 2021 • Success Inspired • Vit Müller
00:00:00 01:10:50

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My guest today is an award winning author of 15 best-selling books, numerous #1 International best-sellers and of of the most recognised sought after keynote speakers in the ares of self improvement, business and life strategy. 

As an entrepreneur he has launched 28 successful business ventures including business partnership with the late Jim Rohn for eight years, where Tony Robbins worked under Jim’s direction for his first few years in the speaking business. 

Some of his many titles include Rings of Truth, Do This. Get Rich-For Entrepreneurs, Unleashing Your Authentic Power, The Power of Letting Go, Cracking the Rich Code and The Entrepreneur. 

He has served as a success strategist to over 300 corporations worldwide and was recently named as one of the world’s top 50 speakers and top 20 success coaches. He was presented with the “Best of the Best” award out of the top 100 contributors of all time to the Direct Selling industry.

Click here for Jim's 4 month program designed to change your relationship toward money


Links:

Highlights:

  • (00:00:16) - Introduction of my guest today Jim Britt
  • (00:01:50) - Hard work isn't going to get you anywhere - story of cotton picking
  • (00:05:57) - Introduction to direct selling industry
  • (00:08:32) - How do you handle rejection?
  • (00:11:36) - Three destinations you need to arrive at to find a viable prospect
  • (00:18:07) - We are created to achieve.
  • (00:21:25) - 6 Basic principles to obey by if you want more accomplish more in your life
  • (00:21:50) - 1 - Have a desire to change
  • (00:22:34) - 2 - Make a decision
  • (00:25:41) - How to reprogram your self for success
  • (00:29:55) - 3 - Take action on what you decide to do
  • (00:34:00) - 4 - Be Bold, do things that other's are not willing to do
  • (00:37:34) - 5 - Learn how to let go of what didn't work,
  • (00:39:09) - How can you let go of things that are difficult to let go off
  • (00:56:31) - Don't quit, you can lose your money but you can't get more time.
  • (01:00:34) - Jim shares what it was like to see Tony Robins start & launch his career

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Transcripts

Speaker:

Welcome to the success inspired podcast, a business and personal development podcast to help you accomplish more in life and realize your true potential.

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And now here is your host Vit Muller

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Hello, everybody.

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Welcome to another great interview on the Success Inspired Podcast.

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I'm your host Vit, and today with me, my guest is an award-winning author of 15 bestselling books, numerous number one, international bestsellers, and one of the most recognized

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As an entrepreneur, he has launched 28 successful business ventures, including business partnership with the late Jim Rohn for 8 Years where Tony Robbins worked under.

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Some of many titles of my guests today include books like Ring of Truth, Do This, Get Rich for Entrepreneurs, Unleashing your Authentic Power, The Power of letting go.

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And the most recent one, Cracking the Rich Code he has served as a successful strategist to over 300 corporations worldwide.

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And was recently named as one of the worlds, top 50 speakers and top 20 success coaches.

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He was presented with the best of the best award out of the top 100 contributors of all time to the direct selling industry.

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So I'm very privileged to have him on the show today and speak to you.

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Speak about his journey to you guys listen to the show?

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So please give a warm welcome to Jim Britt.

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Hey, thank you Vit.

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I appreciate it.

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Great to be here.

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Great to have you on the show,

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Jim.

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Great to have you on the show.

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Now I've introduced you a fair bit.

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What's something that not a lot of people know about you.

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Something, a lot of people don't know about me.

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Well, my first job was picking cotton at age six.

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From about six until 12 years old.

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So if you've never picked cotton, most people think that, Oh, you're wearing a cotton.

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T-shirt, it's a it's cotton.

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A lot of people don't even know where that comes from.

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I asked somebody recently and they said, I think he comes from sheep.

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I'm going.

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I'm going, no, I think that's wool.

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But I started out picking cotton.

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That was my first job in the family.

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Picked cotton for about my, well from six to 12 years old.

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Yeah, right.

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You're very young picking, picking cotton.

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I don't think you'd be able to get away with that sort of stuff these days would you?

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No, I think probably my parents would have got arrested for child labor or something if I had caught them today.

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So that was something that you had to do because your parents basically like it was, it was a family business.

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So it was part of the deal.

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Right.

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Yeah, there were, there were four, four children and my mom and dad, and we, we all that out during the season, we all pick cotton and all the money went to the family for

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Awesome.

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And I assume that was obviously laborer's job, physical job.

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So that's not something that you've.

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loved to do, I guess it was just something you had to do.

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So how did, how did you gofrom there to do something that you love to do?

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Well, I think I learned from that, from that job, I was always trying to do better than I did the day before.

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But I also realized, by the time I was about 12 years old.

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I didn't want to do that for the rest of my life because it was very, very hard work.

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And we got paid 2 cents a pound and, and cotton doesn't weigh.

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So 2 cents a pound is not , uh, it takes a lot long time to make a dollar.

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I can imagine yeah.

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I remember my first day that I made a dollar but I realized that that hard work wasn't really gonna get you anywhere.

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yeah, I remember having an uncle that he said, you want to get ahead in life, make sure you're doing something behind the desk.

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So he said, you gotta be a manager.

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You gotta, you gotta, you know, manage other people.

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I always thought about that, but I never really had the talent that I thought I needed to be able to do something like that.

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So my next job at about 17 years old was pumping gas and I worked there for about two years.

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And, you know, I think I liked my job, but also it was really hard work and it was cold weather, hot weather, rainy, snowy all of those things.

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So that part, I didn't like.

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And also it didn't make much money.

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so again, I kind of realized that hard work wasn't going to get you anywhere.

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And my dream job was actually working in the factory on the assembly line, down the road.

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I thought, man, if I could just get that job, but I dropped out of high schools and they required a diploma and I didn't have one.

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And by chance a fella came in one, one day to buy gas.

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And long story short, we had a conversation and he said, why don't you come to work in the factory?

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And I said, well, I don't have a, I don't have a diploma.

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And he said, he said, well, I got to pull, he said I'm a supervisor.

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He said, I'll get you in.

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If you can pass this kind of a dexterity test, he said, we can get you on.

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A week later had my job at the factory.My dream job and I worked there for about three years.

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And within, within less than a year out of 9,000 people in his factory, I, they rated everybody on an an efficiency rating.

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So they'd give you a.

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A certain job to do in a certain amount of time to do it.

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And we wired telephone switchboards, right?

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So it was these fine little wires going into these circuits.

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And I was number one out of 9,000 people in less than a year, but.

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I didn't get paid any extra for it.

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All I got was recognition for being number one.

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So I was I was, my best month was 457% efficiency.

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So I was doing the work of 4.57 people but i got paid no more for it.

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So I thought this is not right.

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And by chance somebody.

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somebody introduced me from the factory a fellow that I didn't even know really.

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I mean, I I've talked to him a couple of times asked me to a meeting to take a look at a business opportunity in the direct selling industry.

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He didn't say it was direct sales.

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Just come take a look.

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And he said, I think it's something we can do to make some extra money.

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And I went to this meeting about halfway through it.

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I'm going well, I don't know what this is about.

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I didn't really understand it.

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And then a second speaker gets up and talks about the money you could make.

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And I guess, man, the lights went on in my head and I'm going, I can do this.

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I can do this.

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And not only can I do it, I'm going to do it.

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And I'm telling myself, I'm going to get rich doing this.

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I was so pumped and.

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What I didn't know is it costs me $4,000 to get started.

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Well, that was more than a year's wages at the time.

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And I didn't have $4,000.

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I had $9 and I didn't know anybody that had any more money than I did.

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So I went to 23 banks and loan companies before I finally found one that would loan me $4,000.

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And I got started in that business.

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So that was my first kind of a dream of having my own business.

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I think.

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But I didn't know what to do.

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I had no clue.

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and the only training I had was this fellow said, ah, that was doing the meeting.

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He said, okay, your job is talking to people.

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And I said, and he said, if you talk a little, you'll earn a little, if you talk a lot, you'll learn a lot.

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I said, well, how much is a little?

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And he said, one a day.

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I said, well, how much is a lot?

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And he said, 10 a day.

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I said, I'll do the 10 cause I wanted to get rich.

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And I set my target to talk to 10 people a day.

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Although I didn't know what to, what to say or what to do.

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That was the only training on hand.

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So for the next year I talk with 10 people every single day.

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I didn't miss one day of talking to 10 people, strangers and we didn't have internet and all that stuff.

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So I had to go out and find 10 people every day to talk to.

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And by the end of the year, the only thing I got good at was.

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I dunno, I sold my home.

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Actually.

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I lost my home.

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It had been in foreclosure, lost both of my vehicles, lost all of my furniture here.

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I sat with a notice on the door from the sheriff saying you gotta be out in five days.

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And I had a wife, a child, and 15 cents in my pocket.

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And that's, that was my first year in business.

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So people tell me they have a tough, they tell me that, how do you handle rejection and all that kind of stuff?

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I said, Hey, I did that many years ago.

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I don't need to go through that again.

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But you know, it was kind of interesting how things happen.

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I wouldn't quit.

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I would not stop.

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And I think as a result of that somebody showed up at my door during that five days and spent two hours with me.

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I call him on today.

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I'd probably call him a coach or a mentor back then.

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I thought he was a savior because he actually saved my life and he talked me what I was doing wrong and what I needed to be doing.

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And the very next month I made 2,600 hundred dollars and a five day period.

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I had a car to drive.

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$300 a week coming in a three bedroom furnished apartment and an opportunity, another opportunity that presented itself.

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So when my direct sales business, within six months of that time, I was earning over 40,000 a month.

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And by the end of the year, that second year I made my first million dollars.

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So that's how I started at nine.

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It just taught me so much that.

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If, if you believe in something and you, you have the tenacity to keep going now, you know, looking back on it, I should have, I should have gone and asked somebody, Hey, what am I doing wrong?

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But I didn't.

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But I learned a lot that year.

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It was one of the worst years of my life.

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But looking back on it's one of the best years of my life,

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I guess also because of your upbringing, you know, having to.

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You know, the manual labor of picking cotton, that kind of, I guess, taught you that, you know, in order to, to, to be successful, you have to work hard.

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Right.

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So, so then when you were told, well, little is one, 10, 10 is a lot, you jumped on 10 naturally, right?

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Because you're like, well, more, more cotton, more money, more and more, more people, more opportunities.

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Right.

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So, but it did, but nothing worked out.

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So you talked to.

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Talk to a lot of what is it like 3,600

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minimum,

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right.

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So that's a lot of people to talk to for not any success of what, what did you do wrong?

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What did you, what did you

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ask them?

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What are you talking about?

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Th th that's what this fellow taught me.

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a couple of things.

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he said he asked me what I'd been doing.

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And I told him, and, and I said, I've been talking to 10 people every day.

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And he said, well, obviously you're doing something wrong.

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He said, so let me ask you a question.

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He said, how do you know if you have a viable prospect?

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I said, I don't know.

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I guess if they buy from you and he said, no, he says, how do you, how do you know if there even a possibility of buying from him?

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So I, I don't know.

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And I said, I, I guess you, you got to talk to him.

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And he said, well, that's what you've been doing.

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You've been out there, flapping your jaws for the last year and you haven't done anything.

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He said, so let me give you a hint.

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He says, in order to find a viable prospect, he said, you have to arrive at three destinations.

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Number one, did they have a pain or a problem?

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He said, if they do, that's the first step, that's the first destination, number two, do they want to solve it?

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He said, if they don't, you don't have a prospect.

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If they don't have a pain or a problem, you don't have a prospect.

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They don't want to solve it.

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You don't.

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And number three, can you solve it?

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He said, if all three of those are in alignment, you got a viable prospect.

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And I said, well, how do I know if they have a pain or a problem?

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He said, stop talking and start listening.

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He said, ask questions.

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And I said, well, what kind of questions?

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He said, it doesn't matter.

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I'm going, I'm confused, man.

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I said, why, why does it not matter?

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And he goes, no, he said, you got to get into a conversation.

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He said, what would you talk to somebody if he went to a party and met somebody, what would you talk to them about?

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You wanted to get to know them.

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What would you, what would you do?

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I don't know.

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I don't know.

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As to what, what kind of work do you do?

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Or, you know, things like that.

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Are you married?

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Are you single?

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Do you have kids.

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And he said, that's it.

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You just start asking questions.

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And he said, if you ask enough questions, they will, they will unload all of their pain on you.

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They'll tell you everything wrong with them.

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If they trust you.

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And they're going to trust you, the more you ask questions and listen intently to, to what they have to say.

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And he said, if you always apply this one thing, which I've done my whole life now, since then, you said, every time you meet somebody, He said it doesn't

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He said, I'm talking about, if you're on an airplane, if you're in a coffee shop, if you meet somebody at a party, whatever it is, he says, always be thinking, what can I do to help this person?

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And he said, if you're always thinking that he said, you're never going to lack for friends money, a network to work with.

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He said, you'll never lack for anything in your life.

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And it made sense to me.

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I wasn't sure how I could help people, but from that point forward, I started asking questions and getting to know people, and it's been one of their most rewarding

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and even when you're helping people to get paid for it, it's very gratifying as well.

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I love it.

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I love it.

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So to sum it up, And this is applicable to any, any conversation, whether it's sale or not sale, where the direct selling industry or non direct selling industry.

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So first, do you have a problem or not, second, do you want to do something about it?

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Number three.

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Can I, can I solve it for you?

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Okay.

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But then I guess, I guess, so these are the three questions and if they all align that that's, that's a, that's a.

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That's pretty much guarantee a win, but then it's important to also be they have to you have to be charismatic in a setting.

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Like they have to have an interest in you too, right?

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Yeah.

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See if you have an interest in other people, they're going to have an interest in you.

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And if you're asking them questions, you know, what do you do for work?

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people love talking.

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They love sharing what what's what's inside them.

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It's just, most people don't want to listen.

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So you ask them, you know, are you married?

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Are you singled?

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you know, do you have children?

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How old are they?

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Do they, what school they go to?

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You know, things like that.

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What do you do for fun?

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Relaxation?

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it, one question leads to the next, because as they're talking, you'll be thinking about the next question.

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You're going to ask them.

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but you're also listening intently to that person and I kind of put it like , uh, in sales I create in my mind a teeter-totter, you know, or scale either way.

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And if this side touches you both lose.

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If this side touches you both win.

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So this side is.

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Is all of the reasons why all the benefits, all of , uh, solving the pain that they have this side over here is all of the objections or you know, anything they might

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And the only way to do that is to ask questions and listen, you know, whether you're in front of a corporate client or.

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Or are you just trying to get to know somebody, you know, to find out what their pain is?

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So, it's been very, very beneficial for me over the years.

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I, I, my wife was always saying, don't you ever get in a conversation with somebody and not try to help them?

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No, I don't.

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Now what about objections?

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Let's say you've got those three things align.

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Now you're pitching them the solution, and then they come around back at you you've ever, ever.

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Objections.

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What are some of the weirdest objections that you got?

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well, for the Mo most people it's time, money or disbelief, and if they believe it, they can find the time and the money.

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So it's always about disbelief.

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And that's why I say, you know, if you, if you kind of get on their Island, if you, if, if you.

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Become friends with them.

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and that can happen very quickly.

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They can trust you and, and and you should be trusting as well.

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You should be you know, offering that up.

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But if you just ask questions and listen, you'll find plenty of, of validation to support what, what you're offering to them.

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Right.

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And like you said, so you got that scale.

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So then if they've told you their reasons, they're in it, if they then come back at, you have an objection, then you can always come back to that.

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It's like, hang on a minute.

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But you know, you said to me that XYZ it.

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So how come is that a problem?

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How is that a problem?

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Yeah, but you know, to me, sales is just creating value for people.

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And, and some people aren't going to, whatever you're selling, if you are in sales, I think everybody's in sales in some way, they're either selling their ideas or you know,

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I mean, everybody's selling something, you know, trying to get it across.

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But , um, I think if you have the right intention I think that's, that's really the key and getting to know people and really understanding their

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So initial desire at the beginning, you said you were working at a petrol station, gas station, pumping gas, you know, and then you wanted

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You want it to be successful.

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Initially, you mentioned that you wanted to make more money, get more, get more rich.

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So now fast forward a year later of doing all those calls that weren't successful, you sold a house, you lost the house, lost everything.

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Saber came in, totally knew how to do it.

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Right.

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You started to see success.

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I assume that continued on.

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but you've also published books.

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You're doing public speaking.

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So I mean, that's that all that sort of stuff is something that you didn't have to do if you were already successful.

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So what inspired you to do this?

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Well, you know, I think as human beings we're created to achieve.

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And, and if you're you're setting back and it's been proven, you know, you, you sit back and you retire and if you totally retired doing nothing.

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Then usually people don't live that much longer.

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And, and I think , um, we're built to achieve and create that's just the nature of the human being.

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So, I could never retire.

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I could never not do anything.

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I just do what I do.

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Maybe I'll do less of it at some someday, but maybe not.

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I mean, I've written two books since March, so, and a lot of other things that I've done since then, too.

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So, But, you know, achievement is a, is an interesting thing because a lot of people struggle with it.

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They struggle with, with money for one thing , uh, most, probably 95% of the population struggles with money.

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And yet they spend probably 75, 80% of their waking hours trying to make money.

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And if you ask them what their greatest, what's the most valuable thing in your life, most everybody will say family and health.

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But yet they spend all their time chasing money.

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They don't have time to take care of their health.

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They don't have time to spend with the family.

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So money must be the most important thing.

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If you can get that out of the way.

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So that money, money never becomes.

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It's never a decision about how you live your life.

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You've got enough of it so that you can live your life the way you want to live.

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It that's the way it should be.

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And I think , uh, helping people to.

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Uh, overcome that and, and learn to accomplish the things that they want to accomplish in less time.

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And we're all programmed to do what we are at what we do.

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We were programmed to be where we are and to do what we do.

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Um, if we don't like it and we need to change the programming, but that's not always easy, you know, because , uh, programming is based on core beliefs and core beliefs are what we act upon.

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When we act upon a core belief, we, we support.

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Even if it's a false belief, we support that belief, you know, and when we believe something, we'll, we'll almost fight to the death to prove to ourselves and the outside

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If we think it's hard to make money.

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We'll show it in every way we possibly can.

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If, if we think it's hard to keep relationships together, you'll end up with 10 of them, you know?

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I mean, it's, that's just human nature and it's because of how we're programmed.

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So, you know,

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if you want to, if you want to change, if you want something more in your life, in any area , uh, it requires, I think six basic things.

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Not complicated.

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I don't do complicated stuff.

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Uh I'm 10th grade educated.

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So I'll only speak on a 10th grade level.

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I ride on the 10th grade level and and I communicate that way.

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So it's not hard to understand, but first thing is you got to have a desire to, to, to change whatever it is you want to change.

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Now, if you ask, just we'll talk about money.

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If you ask the average person out there on the street I don't care if they're wealthy or not.

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you asked anybody on the street, if you want to make more money, how many people would say yes, almost everybody.

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I mean, even the homeless person out pushing your grocery card would say, yes, I want to make more money.

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The rich person on wall street would say, yes, I want to make more money.

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it's just the nature of, of that.

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But how many actually do.

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Well, about 5% of the population.

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So there's 95% that just keeps doing and what they're doing, so that desire has to be taken to the next step.

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And the next step is if you want to be wealthy, whatever that means to you To me, wealth means B being able to get up in the morning and

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That's true wealth.

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Now that requires 10 million in the bank, or 1 million in the bank or five or 10,000 a month, residual income or whatever it is.

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you have to decide that, but that next step is making a decision to do that.

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Just like I did that night in that meeting.

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I said, I'm going to do this.

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I'm going to get wealthy doing it.

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And I would not quit.

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I saw other people doing it.

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I didn't know.

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I didn't know why I couldn't make it, but eventually I did.

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I stuck with it until it happened.

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So that's decision has to be.

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So firm that, nothing less than that will do for you.

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No, we live in a black and white world.

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We don't live in a gray world.

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So every action you take in your business, once you've decided that is going to move you toward becoming wealthy or move you away from it, you know, a woman the other day, she

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I said, because what you're doing is moving into direction.

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You don't want to go.

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And it's based on core beliefs because she didn't think she was a value of that much value to the world to be able to have what she says she wants.

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But, you know, you gotta make that decision that doesn't allow for anything less because you know, success and failure are two different decisions.

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It's not, it's not, you know, there's no gray in between it's one or the other.

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So not that you don't have failings along the way.

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I've had plenty of failures.

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I mean, I had 3,650 of them.

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My first year I failed.

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But did I know I learned from every one of those.

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I learned a lot about me and about people and tenacity and all of those things, but man got it.

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That decision is the foundation that drives everything.

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People say, well, I'm I set goals and I don't, I've been asked, do you set goals?

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I'm going not really the write them down.

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No, definitely not.

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I know what I want to accomplish, so why would I need to write them down?

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I'm not going to forget it.

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If I'm going to write a book, I don't need to write it down.

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I need to write the book, but I don't need the write down and I'm going to write a book, just do it because the decision is the foundation.

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The goals are the incremental steps to getting to that decision.

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So if without the foundation, all the goals and vision boards and all that stuff are just mental gymnastics to keep you away from doing the things

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so that's that's so critical because it creates a mindset.

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In a mindset determines how you show up to the world.

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And it also determines how the world shows up to support you.

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That's the reason for the decision.

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so that's step two.

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That makes sense.

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Making the decision.

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Now, before that, you also mentioned that we are programmed in a certain way, and some people are programmed to always fail and it's like, almost like it's an addiction to them.

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Everybody wants to do better for themselves and for others, but not everybody makes the decision.

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But before that, not everybody also has the desire.

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So how come that, how come that only 4% achieve it?

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How come that the others don't like, how, if you're programmed to always like, have that self doubt, always like.

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Be unsuccessful.

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How do you overcome that?

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How do you reprogram yourself?

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Okay.

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That's a good, that's a very good question.

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I had a fellow just just recently he said , um, you said I haven't been able to pay my bills on time or fully each month for 25 years.

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I went, wow.

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That's a long time.

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I said have you tried to change that before?

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And he said many times, he said, I'm always trying to change it, but I keep falling back doing the same thing.

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And he said, I'm thinking maybe I just need to cut my overhead.

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And I said, well, there's nothing wrong with that.

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But I said in about two months, I said, you'll be back.

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Not being able to pay your bills on time.

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He said, well, how do you know that?

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I said, because you're programmed to it.

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You're addicted to it.

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You're addicted to not being able to pay your bills on time.

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It becomes almost an addiction like, like heroin or something like a drug addiction.

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It's we become so addicted to it.

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And the reason is think about this.

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Every experience you have, you attach a feeling to it.

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Some is very little feeling.

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Some has a lot negative ones.

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You seem to hang on to even more, but even if you go back in your life and you.

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You took a trip someplace.

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You know, I went to the Caribbean recently.

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Well, I remember a few things I did in the Caribbean that stood out.

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I don't remember every moment of the whole trip.

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And when you have a negative experience, you remember that because you don't want it to happen again.

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So your subconscious is designed to protect you to keep it from happening again.

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So it's always going to throw it up in your face.

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But we don't know it's being thrown up there.

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So you had this feeling, let's say a child as an example, let's say a PA and I I've heard this before.

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Many times in classes, let's say a child or a parent tells a child you're never going to amount to anything.

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You'll never measure up to your siblings.

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You're never going to accomplish anything in your life.

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You're so stupid.

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And if they keep doing that, well, the child looks up to the parent as their authority and their leader, and they should know more than the child does.

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So the child blames themselves and say, you know what, I'm probably never gonna amount to anything.

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So they start not only feeling that way, but they shove the feeling down.

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But they're still thinking in those terms, especially if they hear it over and over and over.

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So they think in those terms, well, the more you think that the more you believe it and the more you believe it, the more it becomes a core belief.

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And then the more, it becomes a core belief.

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We always act upon what we believe to be true.

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And so we'll go out with that person.

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We'll go out, not in, not intentionally.

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But unconsciously looking for ways to prove to themselves and the outside world that they'll never amount to anything.

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And as soon as they affirm that based upon their experience, they've just fed the original experience again.

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So it's a cycle that you get in which feeling, thinking, believing core belief, behaviors, results, and it just keeps feeding it.

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And every time.

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Every time you try and fail to, to change that it strengthens the core belief you've proven to yourself.

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That it's true.

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So the way to break it is, as I said, desire, number one, number two is decision.

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Number three is you got to take action on what you decide to do.

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You know, if you're going to set a new year's resolution to lose 50 pounds.

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Then you need to make a decision that's going to happen, nothing less than that will do.

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And you know, setting in front of the TV, eat potato chips on January 15th is not going to do it for you.

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And you know, it's not, but I helped this guy discover what his issue was with not paying his bills on time.

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And, and once he, once he discovered that now his actions become conscious.

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That action you take becomes conscious.

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And now it's a decision to act that way.

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It's like, you probably know somebody that's habitually late for appointments.

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I know a couple of people, 15 minutes late.

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You just, in fact, one guy I used, I used to set my appointment 30 minutes before and I'd show up 30 minutes late and still beat him there.

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And he always had an excuse cat ran away.

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The, you know, had run into traffic.

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this happened, that happened, whatever, you know, it was always an excuse, but he was always late.

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And so once you understand that you have that habit now doing it as a conscious act.

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So he didn't consciously know that he was going to be late every time, but, but he was, you know, and the way I w the way I fixed him, Is, we had a meeting set for 8:30 one morning for breakfast.

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Well, I didn't go.

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And about 30, 45 minutes later, he calls me and he said where are you?

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I said, I'm at the office.

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I said, he said, well, I'm here at breakfast.

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I said, well, I was there.

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And I said, you didn't show up.

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Oh man.

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He said I was, I had this happened and I got in traffic or whatever.

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I said, I understand, man.

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I said, we'll just put it off till next, next Wednesday.

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Okay.

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Same time.

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Yep.

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I didn't go.

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So about 30 minutes or so he calls where, where are you man?

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He said, I said, I'm at the office.

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And he said, well, aren't we having breakfast?

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And I said, Hey, I was there at eight 30 and you weren't there, man.

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I'm sorry.

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I was like 15 minutes late.

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I said, Ben, I can't, I can't wait around third time.

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Same thing.

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Fourth time he calls me.

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He said, where are you?

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I said, I'm at the office.

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He said, it's eight 30 right now.

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He said, he said, you're not, you're not here.

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And I said, you know, Dan, I said, I haven't been there for the last three times.

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He said really?

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And I said, yeah, man.

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And I said, my time's more valuable than that.

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I can't, I can't put up with your excuses being late every time you come.

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I said, if you can't be on time, we're not gonna, we're not going to meet each week.

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Wow, man.

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So.

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He learned from that, but it was what I didn't realize was like 10 years later, I walk into a lobby of a hotel in San Diego and here he sat with a group of his salespeople in a business.

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He had.

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And as soon as I walked in the door, he goes, Jim, Britt he said, he said, if you want to guy to teach you some time management lessons, this is the guy to do pick right here.

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He got the message So he said from that point forward, man said, I'm always on time.

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So, but you got to take action now that is so critical.

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You can't put it off.

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You can't get ready to get going.

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You got to just get going.

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whatever you can do today.

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Yeah.

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Maybe you need to have this or that to fully get things underway, but there's something that you could do today to get things underway.

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Don't put it off till January 1st.

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Don't put it off till Monday.

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Do it right now.

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Yeah.

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You see people like December 1st, what are you going to accomplish next year?

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I'm going, what are you gonna accomplish in December?

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Often the year's not over.

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So.

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And the next thing is you gotta be bold, you know, in today's world, you gotta, you got to put yourself in the spotlight because that spotlight's not going to chase you down.

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You got to put yourself out there and you got to do things that most people are not willing to do.

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If you want to be successful at something, got a stretcher yourself and, and you just got to put yourself out there.

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And I did a lot of bold things back then, man, if I, if I didn't find somebody to talk to I'd pick up the phone and dial the wrong number.

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I mean, I had, I had, I had, I talk to 10 people every day and my record for a wrong number.

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I talked to a wrong number seven minutes one time.

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So, you know, no, I never, I never did any business doing that, but, but it was It was a discipline.

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And I learned from it, you know, I learned how to get on the phone and talk to somebody for seven minutes that I didn't know, you know?

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So, so anyway you gotta be bold and then probably the last two most important things is when you're put yourself out there and you're

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Every life level and every income level requires a different you, the you that you are now can't have those things.

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You've got to change.

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See, working in the factory.

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I would never become wealthy ever.

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I could have worked there the rest of my life and got overtime every week and I'd never become wealthy.

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I had to become somebody different.

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And that year of talking to 3,650 people that told me no, made me different and taught me things that I would never have experienced before.

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So was it painful?

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Absolutely.

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Every day when I got up, we didn't have computers and all that stuff.

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So to track my numbers of people, my wife helped me out.

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She gave me 10 beams every morning.

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I put 10 beans in my pocket.

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And every time I talked to the person, I would flip a beam of light.

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And when my pocket was empty, I could go home.

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And if it's, if I still had a bean in there, I had to stay out until I talked to somebody.

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And but you you've gotta be willing to endure the pain of changing.

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See, I went from factory worker, you know, I knew about six or seven people in an area that I worked in.

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And I never brought myself out outside that, except for maybe a few neighbors, we had a barbecue or something.

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I didn't know anybody.

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So to go talk to strangers, that's painful, but you know, what, if that's what you've got to do, you got to go do it now, if it's painful to go raise money, you got to go do it.

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If it painful to whatever it is, you know, if you, my greatest fear was speaking in public.

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Greatest fear.

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And I've been before almost 2 million people now in my seminars worldwide.

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And it wasn't until I was probably in front of, I don't know, two, 300,000 people before I lost that fear.

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I had it every time I got on stage, I don't now, but I did greatest fear I've ever had.

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And every time I would get up and speak, I would, I would say, how did I do it?

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How could I have done it better?

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And you grow from it, you learn from it.

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And every audience is different and a different type of audience, a different age group, a different male, female, whatever it might be.

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It was just, it was crazy.

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Some of the things I went through in the early, early years and painful.

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So you gotta be willing to step out of that comfort zone and do things that you haven't done before, which will bring up.

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the next thing.

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And I was asked what, what's one thing that, that you've learned over the years that has been the most valuable to you over to above everything else.

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I was asked at a, on a panel once and I said the ability to let go and said, well, let go of what?

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And I said, let go of what didn't work.

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Let go of trying to control things.

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Just not, not within you control.

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so that's where all stress comes from.

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We create our own stress in life.

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Well, if you're stressed out, you don't have time to accomplish anything.

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Hmm.

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If you're all buried up in fear, you don't have time to go do anything else.

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If you're full of fear, you know, if you're full of doubt, well, doubt is going to take over and you're going to get more of that.

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So it's like, what, what do you.

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What do you have inside?

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So learning to let go of things that didn't work and learning to let go of that last, no learning to let go of something that happened to you 20 years ago you know, learning

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So it's, it's disconnecting from that and living a life fully day to day.

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That's the, that's the key yeah.

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Plan for the future.

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Learn from the past but don't live there, man.

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I mean, it's, there's nothing, there's nothing there.

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So you've got to that.

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Letting go to me is one of the most important things, because if you look at people,they try to control the uncontrollable

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Absolutely.

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Now, Easier to say then done for some right, letting go.

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Somebody has such a horrendous experience in life that they're just holding on living in the past.

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What do you say to those people?

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How do you let go if it's not so easy?

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Well, first thing I would, let me ask you this this mouse here, I computer mouse.

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I've got this in my hand.

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Now just because I have it in my hand, does it mean I need to carry it around in my hand for the rest of my life?

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No, I could put it down.

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Letting go is the same thing.

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You can lay it down now.

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Agreed.

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It's not as easy.

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some things are, but most things are not.

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So with a person like that, I would, I would ask them a series of questions.

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First question would be.

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Well first I'd have them get in touch with whatever it is that they're feeling.

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it, you know, if it's a woman one day in a workshop, she said, I can, I can never, I can never be as successful financially.

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And I said, why?

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She said because of my father and she's like 50 years old or so.

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And I said, well, what about your father?

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She said, well, he always told me I'd never measure up.

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I'd never, never amount to anything never be successful.

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And that I wasn't very smart.

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And I, and I said, Oh, well, so that's the reason you can't be successful.

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She said, yes.

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And I said, well, where's your father now?

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She said, well, he died 10 years ago.

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I said, so he abused you verbally back then.

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Yes.

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And that's the reason you can't be successful?

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Yes.

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I said Where's your a father has been dead for 10 years.

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So I said , um, well get in touch with that feeling that you had when he was verbally abusing you.

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She said, okay.

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Pretty easy to get in touch with.

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I said, do you like feeling that way?

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She said, no.

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I said, do you, do you feel that hanging on to that is going to contribute to your success in life?

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No.

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Can you see anything that's paint?

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That's not painful or stressful to hang on to it?

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Any reason?

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Yeah.

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At all.

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No, I said, do you want to let it go?

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She said, yes.

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I said, are you willing to, she said, I don't know.

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I said so, your father abused you verbally.

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So let me ask you another question.

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I said, who's abusing you now.

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She said, I don't understand that question.

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I said your father abused you, but who's abusing you now.

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She said, I still don't understand the question I said I want you to think about it for a few minutes.

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And I went over to work with somebody else and about 10 minutes I came back and I said, did you come up with the answer?

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She said, no.

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And she said, but I still don't really understand the question.

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Who's abusing me now.

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And I'm going okay.

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Well, think about it some more.

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And on the third time back, she said, you mean I'm abusing me?

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And I said, well, what do you think?

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She said, I don't know.

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Well think about it some more, but came back the next time.

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And I said, did you come up with the answer?

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And she goes, Oh my God.

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She said, I'm carrying on the abuse that he did to me.

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I'm carrying on his legacy of abusing me by abusing myself.

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She said, Oh my God, I can't, I can't believe it.

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She said, yes, I'm willing to let it go.

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And I said, well, the last question is when, when, and you see that's the key is it's partially an understanding in your mind that you're programmed that way.

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And if you make choices that are so determined that you're going to do a certain thing, your subconscious picks it up as real, and it acts upon it.

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But if you have doubts, if you, if she doubted that she'd never amount to anything, well, subconscious is going to keep pushing stuff to her that shows her she'll never amount to anything.

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All the experiences she's had.

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Well, it certainly took her a while to get it, but maybe that's because it was such, you know, like maybe there's something that's limiting you and it's something that's been with you for so long.

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Maybe that's why it takes longer to get it.

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Well, it, it does, but, but not really, you know, it, it can happen pretty quickly if you're open to it because a lot of things interconnect that

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Well, they might get in business and fail in business because they were abandoned as a child.

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Because they still feel abandoned.

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They feel alone.

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Even if they're surrounded by a team, they still feel alone in some way.

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So, you know, all, all negative feelings and emotions, STEM from two needs that we have as human beings.

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and the two needs are the need for approval and the need to be in control.

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And you see that like in a, in an abusive situation, you know, a male, female, and the woman gets beat up.

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Most of the time, it's a woman that gets that part of it, but sometimes not.

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usually one of them are very controlling.

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The other one is very submissive, looking for approval.

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Well, they're a perfect match because the abuser needs somebody to beat up.

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That's okay with that because they, they so much need approval and need recognition.

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They're willing to get beat up to get it.

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And, and so they become a perfect match, but until.

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another example, a woman that in a workshop, she, she came up to a two day and when she arrived, I noticed that she had bruises on her wrist, on her throat, a black eye and a busted lip.

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And I thought this woman's been abused.

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Well, she shared that in the afternoon at first day.

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And she said, yeah, when I left this morning, my boyfriend said, if you try to leave, yeah, me, I will kill you.

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And she said, he meant it.

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So I worked with her on basically her need for approval and, and I spent about an hour and and helped her completely clear that need for approval, where it came from, how she

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And if she went home that night, she asked before she left, what, what do I do when I go home?

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I said, nothing.

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Just go home.

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So just feel the way you're feeling, go home, see how it comes out.

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She came back the next day.

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She said, I'll walk.

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She came up front.

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She said, I walked into the house.

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She said, I felt different.

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Everything felt different.

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And she said, I figured my boyfriend would be in the.

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And his recliner drinking beer, but he wasn't figured he's in the kitchen probably getting the beer, but he wasn't.

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She said, I walked into the bedroom thinking he's probably passed out on the bed.

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He's not there.

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She said, suddenly the whole house felt different.

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I felt different.

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She said, I ran to the closet, opened the doors, all of his stuff was gone.

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And he left a note saying, I will never be back.

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Now.

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You could say, well, what a coincidence.

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But if you really believe that we're interject energetically connected, he got the signal that he could no longer abuse her.

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She's done with it.

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She let go of her need for approval.

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Now he's got to go find somebody else.

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Now she's in a, I've tracked her for about three years after that stayed in touch.

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And she's married.

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Got a loving relationship, no abuse.

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See, it's just getting to what it is.

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You know, you got a problem, ask yourself as a need for acceptance or need to be in control.

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And then when you really look at the need to control, it's really a need for acceptance in disguise.

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so, so everybody, the greatest need that all every human being has is need to feel wanted, loved, connected, a place, you know, a place on a team or whatever it might be.

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They want to be connected.

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Maybe that's why like need for control is because you want to.

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Fuel your ego and, and, and you want to fuel your ego because, you don't, feel accepted.

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Yeah.

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Yeah.

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That's exactly it.

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That's exactly it, you know, you wanna, you want to win or get be right, so that people accept you, you know, you're, you're ready to be angry and argue.

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But you want to be right, so that you can feel accepted, but yeah, well, it's it's an interesting dynamic when you're working with people's emotions and

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And unless you, unless you figure out how to break it, it's just like the guy with 25 years of not being payable, being able to pay his bills on time.

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And I said, you know, you could lower your overhead, but.

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Couple of months, you won't be, you still won't be able to pay them on time.

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And I said, you will live out the rest of your life.

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Not being able to pay your bills fully or on time each month, if you don't figure it out, or somebody walks you through how to let go of whatever it is you need to let go of.

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I said, that's that's key.

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Otherwise nothing will ever change.

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And that's when that desire kicks in.

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And then the decision is then easy to do.

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So.

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we've, we've dropped so many, so many valuable advice just now, Jim, that we've covered in the last 40 minutes.

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That's amazing.

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And I'll be sure to put it into bullet points in the show notes for you guys listening.

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I hope you're taking notes already or making memory notes because this is, this is powerful stuff and applies to, to anything.

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And I could assume that you know, for some, I mean, Really the SNC is, or the real key is that you, you get it for yourself.

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Like you, you finally get it, the understanding for yourself, but maybe for some may not be as easy.

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Maybe you have to go through multiple of different tools to get it.

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Maybe you need, you know, have a a session of psychiatrists, maybe hypnosis, whatever it is that you need to do, but just going, get it, get it understanding.

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Right.

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You know, here here's the key it's It's simple and, and it's gotta be simple for people to change to people, to, if you've got to go lie on the floor and do an

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When you're in traffic, driving down the freeway, you need to be able to let go when you're in a meeting, you need to be conscious.

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Yeah.

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Yeah.

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So.

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your subconscious mind Google let's take Google.

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For example, if you Google, I tried this the other day.

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You Google making money or happiness E those two.

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we'll bring up over 3 billion files for each one of them in a half a second.

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3 billion files.

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I mean, try it.

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It's amazing.

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I was shocked.

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I'm going three, 3.5 billion files for making money.

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Well, you'd never read them all you can't.

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So what do you read?

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first page, maybe some of the second, but mostly the first page.

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Does that make that first page the most valuable?

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No, no.

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It's it's, they've worked to get on the front page of Google so that you could see them first.

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Hmm.

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The 500th one might be the most valuable.

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You never know.

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So our mind works the same way.

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So you decide you're going to do something.

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Let's say you've used like the guy couldn't pay his bills.

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So he decides, okay, I'm going to start paying my bills on time.

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Bang, your Google just comes up from your brain.

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I said, remember the last 25 years you've been trying this for 25 years.

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He tried this, you tried this, you went to this workshop, you did this, you did this, you did this.

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And you're still not going to be able to pay your bills on time.

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So he's already off course before he even even takes the first action.

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But here's the key.

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This is the key.

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The simplicity of letting go is once you've decided what it is you want.

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I mentioned this before every action is going to move you toward that or away from it, you know?

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Every action you take is going to move you in one direction.

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So self observation is the key.

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Not self-awareness very little happens with self-awareness.

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You can be aware that you're broke.

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You can be aware that you're angry or upset or depressed or all of those things, but that does nothing to solve it.

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It just makes you aware that you got the problem.

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You can be aware of that you've got a racial relationship conflict.

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What does that do for you?

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It makes you aware of it.

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The key is being self observant and that's separating yourself from the experience.

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So you start to experience something that's that that's not taking you in the direction you wanted to go with or doesn't feel like you want to feel.

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the question is you observe yourself feeling that, and the question is, does feeling this way, helped me to get at where I want to go.

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And as soon as you challenge you to try this, as soon as you observed yourself via a feeling that experience, having that experience, it'll go away.

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You cannot separate yourself from anger and stay angry.

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You can't separate yourself from depression and stay depressed because you see yourself from a higher level.

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So that's a disconnect.

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That is a, let it go.

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That's the first step and let it go.

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And then, and then making the choices, like I said, you know, put it down.

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You, you can set that aside, look at it this way.

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You've been going through this path, through this field for most of your life, getting to that destination.

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And it's not the destination you want.

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You want to go over here, but you're trying to go over here and, and make a curve and get over to where you want to go.

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But it just doesn't seem to get you there, but the paths feels familiar.

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It's comfortable.

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Because all it's worn down and all the weeds are kind of off to the side and it's not scary or anything, but this path over here, that'll take you directly where you want to go.

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It's all grown up as weeds and brush and underbrush, and it could be some snakes and, you know, mountain lions or whatever in there, you know?

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So you're, it's, it's fearful because it's, it's it's not known it's uncomfortable and that's where overcoming your discomfort comes in.

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So it's realizing I'm going there.

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This is a roundabout way that would probably never take me there.

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That hasn't, this is a way that's going to take me there.

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So the more you get on this path and don't vary from it, the more this path becomes comfortable in that one, Rose up with weeds and it's gone forever.

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And if you look at your own life we've all had those paths and we've, we've changed that path.

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it's just making a conscious choice to do that and to let go of the things that keep you on the wrong path, little choices.

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And it, you know, I'm not saying it's easy all the time.

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I'm just saying it's worth it.

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And I'm not even saying, I wouldn't even say to believe me.

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Don't believe me.

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Just try it.

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See what happens.

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You leave it for yourself.

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Yeah.

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I believe you've got a, you've got an online course that can help people.

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Crack crack that Rich Code . Right?

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I do I created an online course called cracking the rich code, and it's a four month program.

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And it, you start every day with a guided visualization.

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That's about 12 minutes long.

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you've got 12 audio series called cracking the rich code that you listened to the full series every month, 12 of them, every month, then you get a daily message about five, three to five minutes.

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Then you get a weekly 15 minute lesson, and then you get a monthly what I call a master lesson.

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And so you're getting input daily.

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It's changing your relationship with money and over four month period, you're reprogramming your subconscious to accept that, that you're, you're worthy of more

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All you gotta do is reprogram you yourself and, and opportunities will show up at your doorstep.

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Plenty of them out there.

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Absolutely.

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I'll be sure to put a link for this course in the show notes.

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Jim, on the pardon, last part and piece of advice that you'd like to share with the listeners.

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Yeah.

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Just you know, don't quit you know, time is probably your most valuable asset.

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yeah, you can lose your money and you can get mo