Transcripts
The Women Conquer Business show is an educational, how-to, women
Jen McFarland:in business podcast that features stories, marketing news and real life
Jen McFarland:experiences from fun and friendly hosts, Jen McFarland and Shelley Carney.
Jen McFarland:Join us as we dive into the details so you can slay marketing overwhelm, streamline
Jen McFarland:processes and amplify your impact.
Jen McFarland:You'll learn strategies and leadership skills and practical advice from
Jen McFarland:successful women entrepreneurs to help you grow, nurture and sustain your business.
Shelley Carney:Hello, and welcome to Women Conquer Business, the podcast.
Shelley Carney:I'm your host for today, Shelley Carney.
Shelley Carney:As you may notice, Jen is not here with me today, but I'm going to
Shelley Carney:be handling this show on my own.
Shelley Carney:We'll see how that goes.
Shelley Carney:Today we're going to be talking about how to be a great podcast
Shelley Carney:guest and promote your business.
Shelley Carney:Podcast guesting is one of the best ways to promote your business for free.
Shelley Carney:You can expand your brand, reach a new audience, gain credibility, and
Shelley Carney:showcase your products and services.
Shelley Carney:But how can you find the right podcast and get booked as a guest?
Shelley Carney:And how do you deliver the exceptional value that your host expects from you?
Shelley Carney:Today we'll give you the scoop on how to reach out to podcast hosts,
Shelley Carney:how to be a great podcast guest that hosts want to collaborate
Shelley Carney:with promote and refer to others.
Shelley Carney:So we'll get into that in just a moment.
Shelley Carney:First, we'll have our little chatting time and I just want to let
Shelley Carney:you know what's going on with me.
Shelley Carney:This week, Toby and I have been traveling.
Shelley Carney:We went to the Santa Fe Spanish Market on Sunday and we talked about
Shelley Carney:that in our live show last night.
Shelley Carney:We also went to the Abiquiu reservoir and checked that place out.
Shelley Carney:And we interviewed the facilities manager operations manager there, and talked
Shelley Carney:more about the drought in the Southwest.
Shelley Carney:So if that's something that you find interesting please do check out my
Shelley Carney:news and views channel on YouTube.
Shelley Carney:And we'd love to have you there.
Shelley Carney:I'm talking about.
Shelley Carney:Today, we have another show called messages and methods and I'm talking
Shelley Carney:about how I'm building my online course.
Shelley Carney:And it's a live show if you're interested in building your own live
Shelley Carney:online course and how that can be accomplished very simply, we are going
Shelley Carney:to talk about the five simple steps to building an online course in our
Shelley Carney:show today on messages and methods.
Shelley Carney:That's at one o'clock.
Shelley Carney:Mountain and noon Pacific and that's on messages and methods.
Shelley Carney:And please join us for that this week.
Shelley Carney:I was on the brilliance plus passion podcast with Adam, Hommey
Shelley Carney:talking about live casting, what that is, what it's all about.
Shelley Carney:And I'm going to be sharing a a graphic or a post about that with
Shelley Carney:you later in the show, because that's what we're talking about today.
Shelley Carney:When you're on a podcast, one of the things that you want to do
Shelley Carney:is promote that you are on that podcast and that's part of your
Shelley Carney:responsibility as being a great guest.
Shelley Carney:As I said, Jen McFarland is teaching today.
Shelley Carney:She is a part of a network of people who teach business to people who need
Shelley Carney:to learn about how to run a business.
Shelley Carney:And she doesn't have a lot of control over when the classes are and they
Shelley Carney:happen to schedule it right when she was going to be doing this.
Shelley Carney:So I told her I could take over, and this is one of the topics
Shelley Carney:that I enjoy talking about.
Shelley Carney:My slides that you're going to see today are a part of my upcoming
Shelley Carney:livecast lifestyle course.
Shelley Carney:If you're interested in getting on the wait list or the early bird discount list
Shelley Carney:for that, let me just share that with you.
Shelley Carney:You can go to course . livecast.life and I'll put that in the comments
Shelley Carney:and you can get on the list to learn more about how to livecast and what's
Shelley Carney:involved in that and how to be very consistent with your content creation.
Shelley Carney:That's at course.livecast.life.
Shelley Carney:That's in the instructions, send in the description box and it's going to
Shelley Carney:be in the chat and it's everywhere.
Shelley Carney:So all right.
Shelley Carney:Let's get started with our presentation.
Shelley Carney:Today's presentation.
Shelley Carney:I'll be using my Google slides.
Shelley Carney:So let me switch over to those and.
Shelley Carney:I'm just going to clean up the background a little so it's not too
Shelley Carney:confusing for us and we'll get started.
Shelley Carney:How to be a great podcast guest.
Shelley Carney:So this is important if you are a say a coach or a consultant or a
Shelley Carney:thought leader, and you really want to get out there and get your name
Shelley Carney:known and get your products known.
Shelley Carney:And maybe you've written a book and you want to share your book.
Shelley Carney:It's important to get on podcasts.
Shelley Carney:Why?
Shelley Carney:Because podcasts are instrumental for visibility, almost 60% of
Shelley Carney:US consumers listen to podcasts.
Shelley Carney:Eight podcasts are listened to per week on average by that person who listens
Shelley Carney:and 16 million people in the US are avid podcast fans, meaning they're
Shelley Carney:going to be listening consistently.
Shelley Carney:So it's a great way to gain visibility for yourself, your business and your products.
Shelley Carney:It is the pathway to visibility and credibility.
Shelley Carney:The way you get on that path to get started is number one,
Shelley Carney:you want to listen to podcasts.
Shelley Carney:It's important to know what podcasts are all about by
Shelley Carney:listening to a variety of them.
Shelley Carney:What do you like to listen to.
Shelley Carney:Plus things that may apply to podcasts you could be on or inform
Shelley Carney:you about starting your own podcast.
Shelley Carney:So these are the types of podcasts that you want to listen to get a really good
Shelley Carney:feel of the structure of the podcast.
Shelley Carney:How.
Shelley Carney:What's the difference between a really good show and a show.
Shelley Carney:What really entertains you?
Shelley Carney:What do you find really exciting and informative?
Shelley Carney:And that's going to help you to understand how to be a good guest and how to
Shelley Carney:bring that excitement to the show.
Shelley Carney:Number two host your own podcast.
Shelley Carney:When you host your own podcast, it requires that you understand the
Shelley Carney:technology that you use it frequently, that you get very comfortable
Shelley Carney:with it, that you get comfortable with speaking to a camera or to a
Shelley Carney:microphone and telling your story.
Shelley Carney:These things are important when you are a guest.
Shelley Carney:And one of the best ways to practice it is to be host.
Shelley Carney:Next get on other people's podcasts.
Shelley Carney:That's the next step in gaining that visibility and credibility
Shelley Carney:gaining on other people's podcasts opens up your world because you are
Shelley Carney:leveraging other people's audiences.
Shelley Carney:You're appearing in front of other people's audiences that they have
Shelley Carney:built, and you're bringing your audience along to share in that and add to the.
Shelley Carney:And lastly, be a great guest and offer value to every host and audience.
Shelley Carney:And then more people are going to seek you.
Shelley Carney:So the free and easy connection, best way to get started with connecting
Shelley Carney:with people is to sign up on pod match.
Shelley Carney:Pod match is a service that is free.
Shelley Carney:You can upgrade to the pro level if you really want to hit it hard,
Shelley Carney:but if you just want to dip your toes in and see what it's like,
Shelley Carney:it's a great place to start out.
Shelley Carney:You start out on pod match for free, and then you start
Shelley Carney:looking around at other people's.
Shelley Carney:Pages, who are they?
Shelley Carney:What are they talking about?
Shelley Carney:Get a feel for the place.
Shelley Carney:There's a little training video set in there that you can go through to
Shelley Carney:do a really good job of setting up your own profile as a guest and as
Shelley Carney:a host, if you have your own podcast and then people will come across
Shelley Carney:you through the algorithm it will.
Shelley Carney:When you put in what type of category you are hosting or what kind of
Shelley Carney:category you want to talk to.
Shelley Carney:And then all of the information that you provide, it will, the algorithm will
Shelley Carney:help to match you with certain people that would be the best fit for you.
Shelley Carney:And then you can go through and see who is a fit.
Shelley Carney:Who's not a fit.
Shelley Carney:Who do you want to reach out to, to be on their show?
Shelley Carney:And who might you.
Shelley Carney:On your show as a guest.
Shelley Carney:So it's a great place to get started.
Shelley Carney:You can look on Facebook for podcaster, Facebook groups, and get in those
Shelley Carney:groups and start to network in there.
Shelley Carney:Find out who's in there.
Shelley Carney:What they're doing, who might want to collaborate with you on that,
Shelley Carney:then set up a scheduling app.
Shelley Carney:If you haven't already.
Shelley Carney:Use something like Calendly.
Shelley Carney:We use tidy cal, which is from app Sumo.
Shelley Carney:I think Jen uses book like a boss.
Shelley Carney:There's a lot of calendar scheduling apps out there.
Shelley Carney:Just pick one that you're comfortable with.
Shelley Carney:Many of them have free levels that you can get started with
Shelley Carney:Calendly does have a free level.
Shelley Carney:Set that up, make sure that it matches with your calendar, when you're
Shelley Carney:open, when you're busy, this is going to be super important to have
Shelley Carney:available to you when you want to be a guest and a host on a podcast.
Shelley Carney:Then add a weekly task to your calendar so that you'll remember to reach out.
Shelley Carney:I do this on Wednesdays.
Shelley Carney:I put it on my calendar to do outreach on Wednesdays, and that
Shelley Carney:means I'll go to my pod match.
Shelley Carney:I'll see who's in there.
Shelley Carney:Who wants to be a guest who wants to host me on their show?
Shelley Carney:And I do my outreach on Wednesdays.
Shelley Carney:Every Wednesday, that way, I'm sure that it gets done.
Shelley Carney:I might do it another day.
Shelley Carney:If I get an email from pod match that says somebody wants to be a guest on
Shelley Carney:your show, I might go look at that, but I definitely will do it on Wednesdays
Shelley Carney:because that's on my schedule.
Shelley Carney:And I think that's a really good way to stay on top of it.
Shelley Carney:Next you want to connect with hosts and when you want to connect with
Shelley Carney:a host, you have to ask yourself.
Shelley Carney:What's in it for them.
Shelley Carney:So you're not going to be approaching hosts saying I am so awesome.
Shelley Carney:You're just going to love me.
Shelley Carney:And I have all this great information and people just want to know me better.
Shelley Carney:I've gotten things like that.
Shelley Carney:I've gotten things like that from.
Shelley Carney:Not only people who are reaching out, but maybe they have a VA or somebody
Shelley Carney:who's reaching out on their behalf.
Shelley Carney:And they're just all about this person and how wonderful they are.
Shelley Carney:That doesn't tell me anything, how are you going to help me?
Shelley Carney:How are you going to help my audience?
Shelley Carney:You need to speak to what's in it for the host.
Shelley Carney:So start off by listening to their podcast episodes, even if you scrub
Shelley Carney:through and just Episodes that are, that are interesting to you.
Shelley Carney:Make sure you listen enough to get an understanding of who this person is.
Shelley Carney:What maybe they some podcast hosts ask the same questions each time, some mix it up.
Shelley Carney:And keep it all open and you just need to have a feel for what they
Shelley Carney:do and who is their audience.
Shelley Carney:So you need to know that you need to know their topic and their audience.
Shelley Carney:And that's important to know if you're a fit and then you can propose a topic
Shelley Carney:that fits with that topic in audience.
Shelley Carney:And offers value.
Shelley Carney:So for instance, if I want to be on, I was on a podcast recently and the man was
Shelley Carney:transitioning from one thing to another.
Shelley Carney:He had been all about real estate investing and I was like,
Shelley Carney:Why do you want to talk to me?
Shelley Carney:How am I going to fit in who's your audience and what are they looking for?
Shelley Carney:And he had discovered through his process that he was transitioning over more to
Shelley Carney:content creation, content marketing, because that's what his audience.
Shelley Carney:That he had gathered was most interested in.
Shelley Carney:So he wanted me to speak to his audience about growing a
Shelley Carney:community through live streaming.
Shelley Carney:And that of course was right at my alley.
Shelley Carney:So that was something that then I could slide in and talk about.
Shelley Carney:So you want to look at something like a show that you feel like,
Shelley Carney:Hey, this is a great show.
Shelley Carney:And they have an audience that fits my demographic, my target demographic,
Shelley Carney:how can I offer that audience value?
Shelley Carney:What is that host's topic that I can speak to and how can I, tailor
Shelley Carney:what I talk about to that audience.
Shelley Carney:So make sure you're really thinking about what's in it for them.
Shelley Carney:Follow their process.
Shelley Carney:If they have a set of forms that you fill out, or if they have a calendar
Shelley Carney:that they send you to, whatever it is that they need from you, follow that
Shelley Carney:process, read the instructions, follow the instructions and follow through
Shelley Carney:respect their time and their platform.
Shelley Carney:When you when you're working with them, don't assume they have all the time
Shelley Carney:in the world and they can meet you.
Shelley Carney:Whenever many times people will batch process the recording.
Shelley Carney:Podcasts.
Shelley Carney:They might even do it all in one day and then spread it out
Shelley Carney:over the month as a release.
Shelley Carney:So you need to understand that you have to respect their time and their platform
Shelley Carney:and bring your best self to that.
Shelley Carney:Prepare to give value.
Shelley Carney:Number one thing to do as a guest is be prepared.
Shelley Carney:Be prepared to give value, to show up and give the audience what they really want.
Shelley Carney:What does an audience want?
Shelley Carney:What does a podcast audience want?
Shelley Carney:Research has shown that the number one thing that they want
Shelley Carney:is knowledge and they're coming to that particular podcast to gain
Shelley Carney:knowledge in that particular topic.
Shelley Carney:So keep that in mind.
Shelley Carney:They also want entertainment.
Shelley Carney:They want.
Shelley Carney:Stuff going, here's, what's happening in the world and
Shelley Carney:here's how I'm dealing with it.
Shelley Carney:And we're having a good time.
Shelley Carney:And that chemistry between the host and the guests, that's all
Shelley Carney:can be entertaining for them.
Shelley Carney:Then you want some inspiration.
Shelley Carney:What can you pull out of your stories that can inspire others?
Shelley Carney:And again, it all actually is wrapped up in stories.
Shelley Carney:So bring your best stories to that podcast.
Shelley Carney:And.
Shelley Carney:Don't worry about promoting your business so much, as you worry about.
Shelley Carney:Entertaining and educating that audience and then they will they will really
Shelley Carney:enjoy you so much that they'll want to start listening to you in other places.
Shelley Carney:Maybe they'll come listen to your podcast or watch your livestream
Shelley Carney:videos or read your blog or whatever it is that you are doing.
Shelley Carney:If they are entertained and informed and they enjoy what
Shelley Carney:you're doing, they'll come follow.
Shelley Carney:And Milton Hershey said, give them quality.
Shelley Carney:That's the best kind of advertising.
Shelley Carney:So if you want to promote your business, be really authentically
Shelley Carney:you and do your best to provide that value to that audience.
Shelley Carney:And that host tell them a good story.
Shelley Carney:Joe Laski and Shane snow of the storytelling edge said good stories.
Shelley Carney:Surprise us.
Shelley Carney:They make us think and feel.
Shelley Carney:They stick in our minds and help us remember ideas and concepts in
Shelley Carney:a way that a PowerPoint crammed with bar graphs never can.
Shelley Carney:And the important word in this quote is feel right.
Shelley Carney:People will always remember how you made them feel.
Shelley Carney:If you made them feel happy and informed, and maybe you let them to laugh while
Shelley Carney:they listen to you, that podcast where you were guessing, then they're going to want.
Shelley Carney:More of that and they're going to follow you.
Shelley Carney:So keep that in mind when you're telling stories and being a guest,
Shelley Carney:this gets into the responsibilities that you have as a guest.
Shelley Carney:Number one, promote your appearance, promote your podcast appearance.
Shelley Carney:Hey, I was on a podcast.
Shelley Carney:Share the link on all the social media.
Shelley Carney:Talk about it.
Shelley Carney:Bring your audience.
Shelley Carney:That means if you're coming to my show and it's a live stream show, I
Shelley Carney:want you to bring your audience with you to the live stream so that we
Shelley Carney:have some engagement during the show.
Shelley Carney:If it's a podcast that goes out later and people will show up for it later,
Shelley Carney:then you need to bring your audience.
Shelley Carney:To it after the fact, but you still need to bring your audience.
Shelley Carney:That is your responsibility.
Shelley Carney:Answer the questions.
Shelley Carney:If you're doing a live stream, answer the questions that are
Shelley Carney:appearing in the comments.
Shelley Carney:If you've done a podcast and you're promoting it after the fact, and people
Shelley Carney:write things in the, on the podcast.
Shelley Carney:Comment area whether that's you're, sharing it on social and they're
Shelley Carney:writing questions or anything there, or if it's on YouTube and they're as
Shelley Carney:asking questions on the YouTube sh YouTube video, please go back, take
Shelley Carney:a look and every now and then go back and see, did anybody ask any questions?
Shelley Carney:Can I answer them?
Shelley Carney:Can I engage them in conversation?
Shelley Carney:That is a prime opportunity for you?
Shelley Carney:Don't miss out.
Shelley Carney:Send it out in your email blast, you should be emailing
Shelley Carney:your followers once a week.
Shelley Carney:And every time you're on somebody else's podcast.
Shelley Carney:That needs to go into your email so that they can know that, Hey, not
Shelley Carney:only do I like this person, and I think they're pretty cool, but other
Shelley Carney:people like them and they're being invited to all these podcasts and
Shelley Carney:they're sharing their knowledge.
Shelley Carney:So they must be pretty important.
Shelley Carney:It's a really good opportunity for you.
Shelley Carney:Share that out.
Shelley Carney:In your email and then comment on the host's posts.
Shelley Carney:So if the host is posting, Hey, I spoke with Shelley Carney on my podcast this
Shelley Carney:week and check it out, go onto that post.
Shelley Carney:Say, thank you.
Shelley Carney:I loved being on there.
Shelley Carney:And I loved when we talked about, content, consistency, whatever it is that you can
Shelley Carney:add to that post is going to help you.
Shelley Carney:That engagement and helped that host to feel better about you
Shelley Carney:because you cared enough to show up.
Shelley Carney:Here is a post that I had on LinkedIn this week when I was on the
Shelley Carney:brilliance in the brilliance plus passion podcast with Adam ha homey.
Shelley Carney:He gave me some.
Shelley Carney:Graphics and some text that I could use if I wanted to post
Shelley Carney:on social media and I did.
Shelley Carney:And here you can see it on LinkedIn and.
Shelley Carney:He gave me this lovely graphic to put up.
Shelley Carney:So that made it super easy.
Shelley Carney:If you are hosting a podcast, consider doing that for your guests as well.
Shelley Carney:And then he gave me some texts that I could change or whatever I wanted,
Shelley Carney:but I had something to start with.
Shelley Carney:So I just put that into a LinkedIn post and we friended each other on LinkedIn.
Shelley Carney:So he saw that I posted about the show so that he.
Shelley Carney:Comment on my post and I could comment on his post and we'd
Shelley Carney:have that engagement, which would spread the post out that much more.
Shelley Carney:It's important to share your appearance.
Shelley Carney:Next, you can reciprocate and collaborate.
Shelley Carney:Reciprocate means you're going to do what you can to promote their show because
Shelley Carney:they've promoted you and your business.
Shelley Carney:You want to help by promoting them in exchange that's reciprocation.
Shelley Carney:So subscribe to their show or follow their podcast, share their show.
Shelley Carney:Comment on their posts and their show and wherever they give you that ability, maybe
Shelley Carney:even review the podcast super helpful and then make sure you like it, or,
Shelley Carney:just promote it in a very positive way.
Shelley Carney:Send a thank you message.
Shelley Carney:After somebody's interviewed you, go ahead and write them a short email, or
Shelley Carney:if you want to send a Facebook message or however, this person likes to communicate,
Shelley Carney:send them a thank you message.
Shelley Carney:I enjoyed being on your podcast.
Shelley Carney:Thank you so much for.
Shelley Carney:For asking and say something nice.
Shelley Carney:It's like when you write a thank you note for somebody gives you a gift.
Shelley Carney:One of the nice things to include in a thank you note is how
Shelley Carney:you're going to use that gift.
Shelley Carney:They had you on their show.
Shelley Carney:Maybe you could say I learned a lot from you, or I'm going to put it into use
Shelley Carney:and or this person asked this question about this podcast and I'm answered
Shelley Carney:it this way in some way, give them new information every time you connect with
Shelley Carney:them so that you build that relationship.
Shelley Carney:If you know of somebody who would be a great guest for that podcast.
Shelley Carney:Refer that guest to them say, Hey Adam, I know somebody who would
Shelley Carney:be perfect for your podcast.
Shelley Carney:Would you like a referral?
Shelley Carney:And normally people who are constantly doing these interviews are excited
Shelley Carney:about referrals because it, it saves them time and energy and having
Shelley Carney:to go find somebody who's going to be a good fit for their show.
Shelley Carney:Then.
Shelley Carney:Always follow up with more value.
Shelley Carney:How can I give more value to this person who had me on their show?
Shelley Carney:Can I, include them in, perhaps I'm doing a panel show?
Shelley Carney:Can I include them on my panel show?
Shelley Carney:Can I.
Shelley Carney:You know what else can I do?
Shelley Carney:Can I give them something?
Shelley Carney:Can I share something with them?
Shelley Carney:Is there information that I think they would find valuable?
Shelley Carney:Here's a piece of research that's come out that just came out and I thought it
Shelley Carney:was really exceptional and fit their show.
Shelley Carney:I'm going to send that piece of research over to them to give them
Shelley Carney:more value, to build that relat.
Shelley Carney:Let me tell you about the best guests that we ever had on
Shelley Carney:the messages and methods show.
Shelley Carney:And this is a long list, but it's an important list.
Shelley Carney:And if you can hit at least three to five of these high points, you too
Shelley Carney:will be one of the best guests ever.
Shelley Carney:So AB bet our best guests also host their own show and they
Shelley Carney:invite us to be on their show.
Shelley Carney:So we have that reciprocation, that collaboration of being
Shelley Carney:on each other's podcast and promoting each other's podcast.
Shelley Carney:Our best guests tell great stories and they bring excitement to the conversation.
Shelley Carney:Always tell stories.
Shelley Carney:If you're going to be talking about something anyway, illustrate
Shelley Carney:it with a story, and that's going to provide that entertainment and
Shelley Carney:excitement that everybody loves.
Shelley Carney:Understand and use the best tech you can.
Shelley Carney:You don't have to go out and buy expensive microphones and everything else, but you
Shelley Carney:should have the best tech that you can possibly afford as long as it's something
Shelley Carney:that you can afford and will use.
Shelley Carney:And the more you use it, the better and more comfortable you will be with it.
Shelley Carney:In our case, we recommend a headset with a mic and you can get one for as low as $30.
Shelley Carney:So there's no real no, excuse not to just, invest just a little bit of time
Shelley Carney:and money into the best tech that you can then fit your expertise to our audience.
Shelley Carney:Maybe you're talking about.
Shelley Carney:Call centers.
Shelley Carney:That's not really what our audience is about.
Shelley Carney:Do you have some experience that fits with our audience?
Shelley Carney:If if you can tailor your life experience and your stories to what our audience
Shelley Carney:is interested in, then you're much more likely to be a good fit and a good.
Shelley Carney:Follow the instructions and fill out the forms quickly and completely.
Shelley Carney:There's so many times when people get to the forms and they're
Shelley Carney:not that long, there may be.
Shelley Carney:Five to seven questions and they don't complete it, or they don't
Shelley Carney:follow the instructions all the way through, and maybe they didn't sign
Shelley Carney:the release or whatever it was.
Shelley Carney:But if you don't follow those simple instructions, you are not going
Shelley Carney:to be one of the best guests ever.
Shelley Carney:You're going to be a problem for that host to solve.
Shelley Carney:So make sure that you're following through and finishing everything
Shelley Carney:that you're asked to finish.
Shelley Carney:Show up early to check your tech and to chat.
Shelley Carney:It's always easier to fix things.
Shelley Carney:If we have a few minutes to fix them, if we're doing a live show,
Shelley Carney:we are going to send you your, a link about 10 to 15 minutes before
Shelley Carney:we start, please get on right away.
Shelley Carney:We're going to check the tech, make sure everything looks good and sounds good.
Shelley Carney:And then we're going to talk to you for a few minutes just to get that,
Shelley Carney:relaxed atmosphere going, and then we'll start into the podcast and
Shelley Carney:most hosts will want that extra time.
Shelley Carney:So sh be ready early share the episode extensively.
Shelley Carney:We've talked about that and offer future guest referrals.
Shelley Carney:Which is super helpful and make sure that you're watching or listening
Shelley Carney:to the podcast, to the show and supporting whatever it is that the
Shelley Carney:host is teaching and training about.
Shelley Carney:You could say, in your episode, number 134, you talked about
Shelley Carney:this method that you use.
Shelley Carney:And I found that, that fit really well with what I was doing.
Shelley Carney:And I believe, Support what the host is doing, and the host
Shelley Carney:is going to love you for it.
Shelley Carney:And I know when we've had guests, who've done that for us.
Shelley Carney:I'm just amazed and grateful that they went to all that trouble.
Shelley Carney:So it can make you really stand out if you're going to do, if you go to that
Shelley Carney:much trouble to research that host and what they believe and what they teach.
Shelley Carney:Next you can do is offer help and cool stuff, create a free but
Shelley Carney:valuable download or mini course that you can offer the audience.
Shelley Carney:This is something that is.
Shelley Carney:Really important for any small business who wants to work online,
Shelley Carney:you've got to have that free, valuable download that people can
Shelley Carney:access to get on your email list.
Shelley Carney:Now you can offer that not every host is going to allow that, but
Shelley Carney:most well, I would say most of the shows that I've been on 90% at least
Shelley Carney:will ask you, do you have something like that, that you want to share?
Shelley Carney:So have it available and ready to.
Shelley Carney:Set up a landing page and a simple URL that you can easily
Shelley Carney:share with the audience.
Shelley Carney:For instance, When I talked about the course that I'm putting
Shelley Carney:together, go to course.livecast.life.
Shelley Carney:Something simple to remember that people can just type in and go to, because when
Shelley Carney:you're listening to a podcast, a lot of times you're doing something else
Shelley Carney:going for a walk or doing the dishes or you're in the car and you don't have
Shelley Carney:time to write those things down or go check 'em on the computer right away.
Shelley Carney:So it's gotta be simple and easy to remember.
Shelley Carney:And then of.
Shelley Carney:Have the host put it into the description or the show notes.
Shelley Carney:Offer the free product to your host.
Shelley Carney:You say, here's what I have for the audience.
Shelley Carney:Would you like one as well?
Shelley Carney:I think it would be helpful for you in this way, explain what it is and
Shelley Carney:if they say great, yes, I want it.
Shelley Carney:Then you've also got them on your email list and they've got your information,
Shelley Carney:so it's helping them and it's bringing you closer together with that host.
Shelley Carney:And then if you have an additional item, say you wrote a book.
Shelley Carney:Or you have other cool merchandise that's part of what, you're, what you're putting
Shelley Carney:out there as a content creator offer that to your host, a premium incentive,
Shelley Carney:something that says to them, I value you so much that I'm going to give you a
Shelley Carney:copy of my book, and then maybe they'll read your book and want to have you
Shelley Carney:back on again, to talk about your book.
Shelley Carney:So keep that keep that.
Shelley Carney:Flowing right.
Shelley Carney:Keep all that here, have something else.
Shelley Carney:Here's some more stuff here.
Shelley Carney:I love you.
Shelley Carney:And I want you to have this and what a great way to build a relationship.
Shelley Carney:So now it's time for you to take action.
Shelley Carney:I recommend that you go out and be a host and a guest.
Shelley Carney:So start your own podcast if you haven't already and.
Shelley Carney:Again, I gave you that that pathway where you start by listening to
Shelley Carney:podcasts, deciding what it is you want to talk about and starting your
Shelley Carney:own podcast, and then being a guest.
Shelley Carney:Now you can do this the other way where you can guest first to see
Shelley Carney:if you like being on podcasts and then become a host, then either way.
Shelley Carney:You can get started with that when you sign up with pod match, which
Shelley Carney:again, it starts out for free.
Shelley Carney:You don't have to pay for that service.
Shelley Carney:I'm on there.
Shelley Carney:I've been on there for over a year and it's free service that is really valuable.
Shelley Carney:Then reach out to possible future guests on there.
Shelley Carney:If you are having your own podcast, reach out to other guests,
Shelley Carney:write yourself a short intro.
Shelley Carney:And a query that you will be sending out to podcast hosts,
Shelley Carney:something that explains who you are, what it is that you talk about.
Shelley Carney:And if they have you on as a guest, what's in it for them, how
Shelley Carney:can you speak to their audience?
Shelley Carney:How can you help their audience to.
Shelley Carney:Learn and be entertained, then send that query to three hosts each week.
Shelley Carney:Remember I talked about putting that on your calendar.
Shelley Carney:I have mine on Wednesdays.
Shelley Carney:On one day a week, you look on your calendar there.
Shelley Carney:It says outreach, send your query to three hosts each week.
Shelley Carney:And pod match helps you with that.
Shelley Carney:They give you some matches, some possible matches that you can connect with.
Shelley Carney:So really great way to get started.
Shelley Carney:And that is how to be a great podcast guest.
Shelley Carney:And I hope that was helpful for you.
Shelley Carney:Let me see what else I have today.
Shelley Carney:Tweaks of the week.
Shelley Carney:Where's my tweaks of the week.
Shelley Carney:Oh, that wasn't it.
Shelley Carney:My sounds are messed up again.
Shelley Carney:All right.
Shelley Carney:Two weeks of the week Yeah, online marketing made easy.
Shelley Carney:Oh, this is what I was doing this morning.
Shelley Carney:I was listening to podcasts.
Shelley Carney:Because I do what I try to walk the talk.
Shelley Carney:I try to walk the talk.
Shelley Carney:I try to do what I say.
Shelley Carney:I'm, telling you to do, I'm trying to do it myself.
Shelley Carney:So while I was out walking, I was listening to the podcast.
Shelley Carney:Online marketing made easy with Amy Porter.
Shelley Carney:And specifically, I listened to episode number 4 84, which is
Shelley Carney:called hindsight is 2023 things I wish I did when I first started.
Shelley Carney:Now, if you haven't heard of Amy Porterfield, she is a very
Shelley Carney:successful online entrepreneur.
Shelley Carney:She's been creating our own podcast since I believe it's 2013.
Shelley Carney:She started.
Shelley Carney:So she's very well known in the podcasting space and in the
Shelley Carney:online entrepreneurial space.
Shelley Carney:And sh she has a great podcast that she puts out twice a week right now, very
Shelley Carney:prolific in her content creation, but.
Shelley Carney:She wanted to talk about three things.
Shelley Carney:I wish I did when I first started out or she wishes she'd done sooner because
Shelley Carney:she eventually did them, but she found there were three things that really
Shelley Carney:moved the needle for her business that she wished she had started doing sooner.
Shelley Carney:And her number one piece of advice was to create consistent content
Shelley Carney:and put it out there consistently.
Shelley Carney:And.
Shelley Carney:Suggestion for that was to create a podcast that goes out every week
Shelley Carney:and then send a newsletter out every week that supports that podcast.
Shelley Carney:So I totally agree with her.
Shelley Carney:And she was saying, start this on day.
Shelley Carney:One of your business create content consistently.
Shelley Carney:So I want to help you with that.
Shelley Carney:And I have.
Shelley Carney:Content consistency framework and schedule that you can go get online
Shelley Carney:and I'm just going to put it into the description box real quick posting.
Shelley Carney:Okay.
Shelley Carney:So that is available at framework.Agkmedia.studio.
Shelley Carney:And that is a content consistency framework.
Shelley Carney:It's an infographic that you can print out.
Shelley Carney:You can put it up on your bulletin board or on the wall in your office.
Shelley Carney:And it's a content consistency schedule that tells you what I do every week.
Shelley Carney:Then you can tailor that to your own business and what you might want to do.
Shelley Carney:And you'll see right on there on Wednesdays, I say outreach for
Shelley Carney:that, to be out on other people's podcasts and leveraging other
Shelley Carney:people's audiences in that way.
Shelley Carney:Check that out.
Shelley Carney:It's at framework dot AGK media.studio.
Shelley Carney:It's a free download and it's two simple infographics that you can stick up on the
Shelley Carney:wall and start implementing immediately.
Shelley Carney:So that just like Amy Porterfield suggested you can start creating
Shelley Carney:consistent content and growing your business from day one.
Shelley Carney:Lastly, we have the inspirational nugget.
Shelley Carney:And our inspirational nugget for the week.
Shelley Carney:I heard this story.
Shelley Carney:This is about theore Roosevelt, president Roosevelt, Theodore Roosevelt.
Shelley Carney:He was a very boisterous outdoorsy, rough and ready.
Shelley Carney:He was one of the rough writers and he was rough and ready and he was
Shelley Carney:ready to get on a horse and ride.
Shelley Carney:Go hunt Buffalo or whatever it was.
Shelley Carney:He did a lot of outdoorsy things.
Shelley Carney:And later in his life he'd had a surgery and he was told he might be confined to a
Shelley Carney:wheelchair for the remainder in his days.
Shelley Carney:He thought about it and he said, all right, I can work that way too.
Shelley Carney:He knew that it all depends on your attitude and your mind,
Shelley Carney:your mindset about what you.
Shelley Carney:What circumstances you take in and what you do with them is the
Shelley Carney:important part, how you react to life is the important part.
Shelley Carney:It shows your character, it shows the world what it is that you're
Shelley Carney:made of and what you can do.
Shelley Carney:So we can respond to even the most disabling terms of fate by working
Shelley Carney:within whatever room is left, right.
Shelley Carney:Nothing can prevent us from learning.
Shelley Carney:In fact difficult situations are often opportunities for
Shelley Carney:their own kinds of learning.
Shelley Carney:Even if they're not the kinds of learning we would've preferred.
Shelley Carney:So how let's ask ourselves this coming week, how can I make the
Shelley Carney:best of any situation that I face?
Shelley Carney:We're all going through something difficult.
Shelley Carney:At all times, it seems we don't know what other people are facing
Shelley Carney:until they share that with us, but we have to just assume, Hey, we all
Shelley Carney:have rough patches in our lives.
Shelley Carney:Some everybody's probably going through something almost all the time.
Shelley Carney:So what can we do to make that better?
Shelley Carney:How can we face situations and make the best of them?
Shelley Carney:I always ask myself.
Shelley Carney:What is the gift in this situation?
Shelley Carney:How can I make it better?
Shelley Carney:What can I do to, get something good out of this and how can I focus on the
Shelley Carney:good things and move forward with it.
Shelley Carney:And I suggest that no matter what you're facing this coming week, look for the
Shelley Carney:gift and it's going to help you to get.
Shelley Carney:More easily.
Shelley Carney:And I look for the gift in Jen opening up her show to me today so that I
Shelley Carney:could share this information with you.
Shelley Carney:And I do hope that you'll also check out my other shows, messages and
Shelley Carney:methods and news and views on YouTube.
Shelley Carney:And I'd love to have you in my audience in, we can get to know each other,
Shelley Carney:maybe collaborate in the future.
Shelley Carney:So I look forward to that and that's all I have for.
Shelley Carney:And I hope that you have a wonderful week and Jen will be back next week
Shelley Carney:and we'll have a really wonderful topic to chat about together.
Shelley Carney:We'll see you then.
Shelley Carney:Thank you for joining the women conquer business podcast, posted by
Shelley Carney:Shelley Carney and Jen McFarland.
Shelley Carney:Please subscribe and leave a comment or question regarding your most challenging
Shelley Carney:content creation or business problem.
Shelley Carney:Then share this podcast with family and friends so they can find the
Shelley Carney:support they need to expand their brand and share their message with the.
Shelley Carney:Check the show notes for links to valuable resources and come back again next week.
