Elizabeth Windram leads global branding at Uber, where she is the Global Head of Mobility Marketing, Masterbrand and Membership. A true believer in human-centred brands, she's worked with the likes of Barefoot Wines and JetBlue Airways to establish meaningful connections with consumers and stay true to the brand voice.

In this episode, Elizabeth talks about the importance of letting the brand ethos inform how brands "show up" in the world, as well as about her favourite marketing books and more valuable tips.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net