Susan McPherson is a serial connector, angel investor, and corporate responsibility expert with more than 25 years of experience in the field of marketing, public relations, and corporate responsibility. In 2013, she founded McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, to provide storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises.
Susan is also the author of "The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships" — and this book is, in many ways, a tribute to the memory of her mother, who tragically passed away too early. Long before the term was coined by internet marketers, Susan’s mom was a serial connector. She didn’t have social media, but she did have a telephone and a manual typewriter. And if even just 10 people buy and read the book, Susan will be happy to have honored her — although I think it’ll probably touch a few more people than that.
What Brett asks:
[04:05] What was it like growing up feeling like an “other” because you were Jewish?
[08:45] What happened to your mother and how did it impact you?
[14:24] What did you do next? How did that eventually bring you to writing your book?
[18:25] How did you eventually choose to deal with the pain?
[21:35] Can you elaborate on your service work and angel investing?