Speaker:
00:00:00
Welcome back to another episode
of the Lazy Girl's Guide to
2
:
00:00:03
Podcasting with me, Verity.
3
:
00:00:05
Today we are talking all about TikTok,
which might sound a little bit strange
4
:
00:00:10
because long time listeners of the
podcast will know that I'm no longer
5
:
00:00:15
active on TikTok in terms of marketing
the podcast and I did a whole episode a
6
:
00:00:19
while ago, which if you haven't listened
to, I will link it in the show notes.
7
:
00:00:24
But But it was all about why
I don't, why I don't promote
8
:
00:00:27
my podcast on TikTok anymore.
9
:
00:00:29
So NBC news reported just
a couple of weeks ago.
10
:
00:00:32
And I quote, TikTok's fate in the U
S has never been more in doubt after
11
:
00:00:37
Congress approved a bill that gives
its parents company two options.
12
:
00:00:42
Sell it to an approved buyer.
13
:
00:00:44
or to see it banned.
14
:
00:00:46
President Joe Biden signed the
legislation into law on Wednesday.
15
:
00:00:50
So in short, the Americans are worried
that information from the app could
16
:
00:00:54
be passed to the Chinese government,
something that TikTok says it does not
17
:
00:00:59
do and will not happen in the future.
18
:
00:01:03
So, Should podcasters
be worried about this?
19
:
00:01:07
Well, I'm going to give
you my take on this.
20
:
00:01:09
Now, I'm not a politician, I'm not
an economist, I know very little
21
:
00:01:14
about the Chinese government and
the way that it's structured and
22
:
00:01:18
works in the scheme of things.
23
:
00:01:20
I know very little, really,
about American politics.
24
:
00:01:23
I don't know the greatest amount
about how TikTok works, or their
25
:
00:01:28
algorithm, anything like that.
26
:
00:01:29
You're probably now thinking at
this point, Verity, why did you
27
:
00:01:31
choose to do an episode on this?
28
:
00:01:33
But I really answer this question
of should podcasters, particularly
29
:
00:01:37
in America, should they be worried?
30
:
00:01:40
Cause we know that millions and
millions of Americans use TikTok.
31
:
00:01:44
A heck of a lot of podcasters use TikTok
in order to promote their podcast.
32
:
00:01:49
We know that the biggest consumers
of podcasts are in the States,
33
:
00:01:55
which stands to reason then that.
34
:
00:01:57
There are a heck of a lot
of podcasters in America.
35
:
00:02:01
You get my point with this.
36
:
00:02:03
So should podcasters be worried?
37
:
00:02:05
Okay, this is my opinion only, but
realistically, I don't think so.
38
:
00:02:10
And here's my reason for this.
39
:
00:02:11
You see, if this bill goes through,
because remember this bill hasn't actually
40
:
00:02:16
gone through yet at time of recording,
So, if this bill goes through, it
41
:
00:02:20
could take years for it to be approved.
42
:
00:02:25
Now, we're going to be having a
change in presidency within the
43
:
00:02:30
next year of this being recorded.
44
:
00:02:32
Will Donald Trump get in?
45
:
00:02:34
Dunno.
46
:
00:02:34
There are some people saying that if
he does get in, then he is gonna be
47
:
00:02:37
absolutely gunning for this legislation.
48
:
00:02:40
But, regardless, when legislation
comes in, it doesn't matter in
49
:
00:02:42
which country or which democracy or
whatever, these things have got a
50
:
00:02:46
process and they take time to come in.
51
:
00:02:48
And like I said, the reality is for this
piece of legislation to come into effect
52
:
00:02:56
is going to take, or could take, years.
53
:
00:02:59
And I think that that's really,
really crucial in terms of
54
:
00:03:03
social media, because Years is a
lifetime in social media accounts.
55
:
00:03:08
You know, we don't know in the next
12, 24, 36 months what social media
56
:
00:03:15
is going to look like, and we don't
know what the new kid on the block in
57
:
00:03:18
terms of social media is going to be.
58
:
00:03:22
It could be in other threads, which,
God love threads, but we all know that
59
:
00:03:26
that's Probably didn't take off in quite
the way that it was expected, because,
60
:
00:03:30
you know, Twitter is still seeing more
activity than threads, I do believe,
61
:
00:03:34
at last, at last look at reports.
62
:
00:03:37
But, and I say that because they
were, it was supposed to be a rival,
63
:
00:03:39
but my point is, is that, you know,
TikTok itself kind of came out of
64
:
00:03:43
nowhere and almost blew up overnight.
65
:
00:03:46
We don't know that there isn't
going to be another app that
66
:
00:03:50
comes out and takes that spot.
67
:
00:03:53
I mean, yes, we've had quite a few social
media platforms that have come out in the
68
:
00:03:57
last couple of years, which have kind of
like, you know, they've tried their way,
69
:
00:04:00
they've tried to be unique and they've
garnered a bit of a fan base and maybe
70
:
00:04:05
they've gone a bit of a cult following,
but they haven't kind of, you know,
71
:
00:04:08
taken the top spots of, you know, those
dominated by Facebook, TikTok, Instagram.
72
:
00:04:14
And whoever else, but as I said, years
is a lifetime in terms of social media,
73
:
00:04:21
so should podcasters be worried about
a potential TikTok ban in America?
74
:
00:04:27
As I said, I don't think so, because
I think, and this is just my humble
75
:
00:04:31
opinion, and obviously, reach out to
me on Twitter if you want to, if you
76
:
00:04:34
want to argue with me on this point,
but I honestly feel that if Twitter, if
77
:
00:04:42
TikTok, not Twitter, sorry, if TikTok did
actually get banned, everybody is just
78
:
00:04:48
going to go over to another platform.
79
:
00:04:50
And people who have got a strong
community following, their supporters,
80
:
00:04:55
their fans will follow them.
81
:
00:04:57
And as I said, we don't know before TikTok
does get banned, if it even gets banned,
82
:
00:05:03
then There is potential for another
social media platform to come out and
83
:
00:05:08
essentially make TikTok look so yesterday.
84
:
00:05:10
In the words of Hilary Duff song.
85
:
00:05:12
If anyone gets that reference, please
tweet me and let me know if you get that.
86
:
00:05:15
And if you do, then I'll know that
you grew up on lizzie McGuire.
87
:
00:05:18
So this is a shorter episode than
normal, but I wanted to give a
88
:
00:05:22
bit of voice to this conversation.
89
:
00:05:23
I wanted to give my opinion to anybody
who's listening, who's, you know,
90
:
00:05:28
concerned about thinking, Oh my gosh, I
need to pull all of my efforts on TikTok.
91
:
00:05:33
I need to switch over to Instagram.
92
:
00:05:34
Gram or any other platform.
93
:
00:05:37
I wouldn't be too stressed
about it at the moment.
94
:
00:05:39
As I said, I'm not concerned
about a potential ban of TikTok,
95
:
00:05:43
but if you are, get in touch with
me over Twitter at VeritySongon.
96
:
00:05:47
Let me know your thoughts.
97
:
00:05:49
Thoughts about a potential ban on TikTok?
98
:
00:05:51
Are you worried about it
for promoting your podcast?
99
:
00:05:54
Are you completely laissez faire
and au fait with it and just not,
100
:
00:05:57
it's not really bothering you?
101
:
00:05:59
You're just going to see what happens?
102
:
00:06:00
I would love to know.
103
:
00:06:02
Otherwise, thank you so much for hanging
out with me on another episode of
104
:
00:06:06
the Lazy Girl's Guide to Podcasting.
105
:
00:06:08
I'm Verity and I will see you next time.
