Charlotte Bastiaanse, associate editor at Vitafoods Insights, and Jeff Hilton, partner and co-founder at BrandHive, discuss the evolution of the consumer and identify strategies for brands looking to keep up with the change.

Interested in this topic? Join us at Vitafoods Europe 2019 for the Education Programme

Summit details

Closer to your digital consumers: Insights and marketing strategies

Thursday 9 May, 10:00-13:00

Session details

Navigating the digital marketing landscape

• Evaluating how the omnichannel has changed how brands reach consumers
• Exploring why smart marketers are adopting a digital first communication strategy
• What are the benefits for brands in adopting a digital first model and what does this mean for brands?